under
winter, the major car firms have their own way of coping different, but to say that the most effective way, certainly can not be separated quot; launch a new car quot; the words.
Indeed, it is so in terms of the auto market now, with the introduction of new models, car prices could have a more complete product layout, which will allow consumers to have more choices, rich product line optimize product distribution, in the current environment it can not help but be a good idea. And judging from the market, small SUV has become a major car firms competing new areas.
This does not, recently, Bao Wo car layout also small SUV models, to say the models maximum quot; highlight quot; one, that is, the models sold for the starting price of 9.68 million, that faced with such a price higher than the nearly 2 million models than the Chinese brand, which highlights it in the end?
the overall design concept continues the family language
From the looks of it, compared to other products fertile family treasure, treasure Wal-BX3 and does not have much of highlights, the new car follows the fertile Po’s family design language on the overall design concept, but after all, is positioned as a small SUV, the young consumer groups, or create a new car and trailer for the floating roof He did not a small design optimization.
car performance measurements were 4410/1828 / 1670mm, 2560 mm wheelbase, overall performance is acceptable, typical small SUV level.
interior styling is equally familiar, Bao Bao Wo Wo BX3 uses a consistent layout, shape and center console big brother BX5 quite similar, but depending on the exterior color, the interior is also provided in the new car a more youthful color to highlight the new car fashion. Before meters, or the match is 6MT 6AT gearbox, will use the new car;
mounted car BWE414A code for the 1.4T turbocharged engine, the maximum power of 150 horsepower (110kW), peak torque of 250 Nm middot McPherson independent suspension + after more than evenRod independent suspension layout.
96,800 from the sale of it should sell it?
From the fertile Po market performance, under the cold winter, the influence of this is not a big brand performance is very bleak, and in the hearts of Chinese consumers, Po Wo brand that is defined as the early Chinese brand, combined with treasure that Wal-BX3 positioning and price point of view, the price of 96 800, it is inevitable that some unexpected.
compact SUV market, mainly concentrated in the younger consumer groups, these groups for the initial purchase of a new car, the price performance is especially critical in China’s own brand in the small SUV, everyone’s starting price in general 7-8 million, no doubt, even if it is really good opening, but Bao Wo BX3 9.68 million starting price, really expensive.
Take Wal-BX3 and treasure to compare the price of similar products, Kia is proud to run the price of 10.88-12.58 million, although more expensive starting price of 1.2 million, but are proud to run the entire department automatic models, while the fertile Po-BX3 is removed down to the price of manual models, the automatic transmission model is priced as high as 111,800 yuan, regardless of the brand or reputation, Bao Wo BX3 not dominant.
Of course, not without bright spots, and compared to the same level models, Po Wo BX3 uses McPherson independent suspension front + rear multi-link independent suspension layout, combined with Po Wo the so-called Ashkenazi quality, natural hanging models should better driving experience than on board the same level, but along with the small SUV market competition is becoming increasingly fierce, you know for the rear multi-link independent suspension uses the same VS5 Jetta, while the official priced at 8.48-11.28 million, lower than the fertile Po BX3 9.68-13.08 million price a lot.
so fertile Po BX3 is also facing a very embarrassing problem, and China compared to its own brand, in the sense of driving advantage of the situation, their price is too expensive, the lowest 111 800 automatic start with models for fear that scared off many consumers, and joint venture brands compared to the price at roughly the same situation, the mass base and brand, and there is no advantage.
written in the last
perhaps really as the Internet, said such a price twenty thousand models onlyTo sell, really, in the major brands in today’s small SUV development effort, small SUV has become the Red Sea, more and more consumers choose models, car prices only come up with full sincerity, to impress consumers. Perhaps, Po Wo also know that pricing is more expensive, and even played quot; expensive to do quot; ads, but with the market point of view, such an approach does not allow consumers to pay.