[ Juxun Wang reported ] 2020 January 22, along with the New Year approaching footsteps, Chery Holding Jie way ushered in two days of serial release of this memorable anniversary. Lift the way the Czech Republic can be described as well-born family, he was born into China’s auto market stagnation and even decline in sales of contrarian, which is quite difficult. According to the Automobile Association 13th released the latest sales data show that in 2019 China’s auto sales total of 25.769 million, down 8.2 percentage. Automobile market in the face of winter, Chery Holdings bucked the way the Czech Republic, 2019 full-year total sales reached 138,032, of which, sales in December a new high break 20,007. Since August 2018 the first model on the market in just 16 months, Chery Holding the Czech Republic reached 178,039 cumulative sales way, is 2 years old himself brought a best birthday gift.
With the speed McNair transit speed, more and more users, the media and the attention of the peers began rising star. Meanwhile, support for Chery Holdings Czech way of rapid development ldquo; energy rdquo; full of curiosity, wondering Czech way of Swagger horse could be so ldquo; Tips rdquo; what is it? In order to meet everyone’s wishes, we will focus on the development of the Czech way ldquo; potential, Road surgery rdquo; and other dimensions of analysis layer by layer, we strive to make a more comprehensive and in-depth understanding of Chery Holdings Czech way, to see the real ldquo ; Czech way of the heart rdquo ;.
seek the occasion, the flow
In recent years, as the family population expansion, leisure and tourism normalization, quality diversification travel, younger consumer groups, more and more people began to seek the best value color, space, intelligence, quality in one of the exclusive travel tools mdash; mdash; the car.
face of ever-changing market demands, Chinese brands emerged a number of cutting-edge, which has a flagship luxury concept, and leading independent luxury brand to break up, break out of WEY, also has the main character, open, interconnected labels, open auspicious patterns and trends leading grams etc. hellip; hellip; everyone changes constantly surpass themselves.
January 22, 2018, Chery Holdings upgraded to meet consumer demand for the Czech Republic officially launched early heart-transit sequence. Despite the harsh environment of the automobile market, but there are so-called ldquo; dangerous rdquo; also ldquo; rdquo ;, since the advent of the early machines, the Czech Republic will be the way to catch-up attitude, indomitable courage to explore, continue to temper forward. Jie way ldquo; homeopathy and rdquo ;, at birth of not impatient, not recklessness. Downward trend in the market environment of low, not fantasy overnight, but by actively looking for market segments to break up, and finely polished enough segmentation to market the product, to establish a foothold own campaign automobile market. Jie way ldquo; rdquo ;, seeking the occasion and do not hesitate, do not flinch, once accurately positioned ldquo; Travel + rdquo; market segments, they go all out and put all their resources, efforts to achieve ldquo; build people, vehicles, life harmonious relationship rdquo; dreams and goals.
Czech way of the heart, the courage to extreme
Since the serial release, Chery Holding Czech way it user-centric to user needs as the fundamental, that users do ldquo; + rdquo; development and design philosophy of law, fast iterative, continuous optimization of product quality and service quality. In the beginning of the heart ingenuity repairer, heritage ldquo; want to do things, dare to do things, make things rdquo; fighting spirit, creating value for society and consumers. Stick deep ldquo; Travel + rdquo; market segments, will ldquo; customer focus, ingenuity, innovation, win-win rdquo; development as the core, and the most understanding of customer needs, most close to the customer marketing and customer experience most enjoyable the ldquo; three most rdquo; marketing concept, through contacts, experience and share all-round pleasure to build a multi-angle three-dimensional customer marketing system, and constantly reinforce 50 km car, car ecosystem, and by ldquo; tall better rdquo; DNA products in the market to gradually establish a ldquo; Travel + rdquo; brand recognition and labels.
channel is king, supreme experience
just two years, Chery has completed the construction of the way the Czech Republic holding 403 a wisdom 4S shop, basic layout 1400 two networks. At this stage, the total size of the network has exceeded 1800 +, in which 370 city hall, satellite stores, 6 channel model diversified distribution terminals, 91.4 percentage coverage of cities, planned 50 km car, car circle has been basically achieved and smooth operations. In addition, the Czech Republic, passers-by also launched channels five plans to play a single core product sales can seize the core automotive business district, and strengthen management to enhance the two network marketing can establish benchmarking and system optimization wisdom exhibition and digital marketing system construction, power channel from quantitative to qualitative change, while improving dealer operations and profitability, the real marketing channels and will sink to the user side, to provide users with convenient and pleasant car, car experience.
alone is not enough to improve the channels of building market share, build ecosystem quality system is equally important. To do this, Chery Holding the Czech Republic continued to expand transit ldquo; Travel + rdquo; ecosystem, met with CCTV, Infante, the way home, Ctrip, Green Hotel Group, Zhejiang Fuchun River, etc. work together to build the country, interest in theater and local levels in order to bring equity and value-added services. Chery holding in the Czech Republic seems way, users not only lovers to care for his girlfriend when love attitude to customers and create a surprise, hope that more interaction with customers, and through participation in, purchase, use, surprise four in one system, from product users enjoy transformed into pleasure and emotional experience, the ldquo; Travel + rdquo; ecosystem to build a new benchmark for the automotive industry user experience.
As of 2 years, Chery has been controlling the way the Czech Republic successfully held twice a fan of the way the Czech Republic Cultural Festival, Czech Republic, 467 field passers dinner, field 218 car owners and other rich ldquo; Travel + rdquo; ecosystem of experience activities , allowing users to enjoy the pleasure of ldquo; Travel + rdquo; life, but through communication with users to understand the car feel, to carry out hundreds of family activities, increase user stickiness, and experience a sense of participation. In addition, also held more than 20 games the owner lecture activities, specializes in collecting user pain points and suggestions during the car, the car answers to user confusion in the process, and the information is fed back to the R & D department, to promote open subsequent iterations productsHair and optimization.
quality and ingenuity, winning again and again
uphold the Czech Republic, the way the heart and ldquo; three most rdquo; marketing idea, by and the user continues to communicate, the way to build the Chery Holdings Czech Republic close to the user needs, two years have launched a whole new generation of Czech passers-X70, X70S, X70S-EV, X90, X95 total of five models, each new model introduction. It will inject a breath of fresh vitality into the sluggish auto market. At the same time, the Czech Republic passers-X70, X90 way the Czech Republic two hot models at the same level of competing products, the product reputation with the second and third place, the year 2019 is to obtain a more than 40 awards. X95 way to the Czech Republic, for example, soon as he came in one fell swoop gains in the domestic auto industry awards ldquo; seventh Regulus Award mdash; mdash; China Car of the Year award rdquo; award. Jie way new generation X70 also successful ascent of Chinese mid-size SUV list of quality first. In addition, based on 23 years of experience repairer Chery Holding Group, the global market of 8.3 million tests, synchronous global advanced intelligent plant production standards, domestic and foreign leading supply chain resources, provides a powerful endorsement of the technology and resources for the successful way in the Czech Republic .
was born in the Czech Republic, the way the Chinese automotive market coldest ldquo; winter rdquo; years, but with a unique ldquo; potential, Road surgery rdquo; wind up. Looking at the general trend to seek overall. The vast majority of Chinese car brands, this year is the worst of times, but the way the Czech Republic is concerned, it is the overtaking lane changing, open up new opportunities diameter. Imitation of Nature to the people. Jie way ldquo; Travel + rdquo; floor ecosystem, constantly improve the product layout, 50 km car, continuously strengthen the circle of car sales and reputation of a win-win, all manifestations ldquo; Jie transit speed rdquo; miracle . Specializing in surgery industry persevere. In 2020, Chery will continue to adhere to the way the Czech Republic holding ldquo; Travel + rdquo; the strategic positioning of market segments, insisted ldquo; three most rdquo; marketing concept, multi-channel build ldquo; Travel + rdquo; ecosystem, let ldquo; Travel + rdquo; brand and productionEnabling products; adhere to Internet marketing, broaden the dissemination of position and reputation to maintain, through participation, experience and interaction to enhance the user stickiness, so that the real owners of sound; an occasion to fan the amount of sound and word of mouth effect transformation, and improve brand awareness, visibility and reputation degrees, while the layout of the brand up, full sprint annual sales target of 200,000 units.