According to overseas EV-Volumes site statistics of EV-Sales of electric vehicles (covering PHEV, it does not contain a general Hybrid) sales, sales trends in 2019 found that electric cars appear slightly slowed, annual sales of 2.209 million, annual growth rate 9.5 percentage significantly slowed down compared to last year, 64.5 percentage.
However, in among the listed Tesla Model 3 sales propped up the electric car market, combined with our previous organize domestic sales of electric vehicles, but also because of domestic anti-3 Model domestically listed in electric car sales with the amount of explosive growth!
2019 global sales of electric vehicles to grow by about 6.5 percentage, if not in 2018 grew 64.5 percentage than in 2017 to a high of [ 123]
2019 global electric vehicle sales growth in 2018 compared with growth of about 6.5 percentage, if not staggering 64.5 percentage ratio of up to 2018 to the 2017 harvest. The organizer of reports mentioned that this situation is mainly influenced by the continent’s largest car market, China substantially reduced subsidies in the second half of 2019.
At present, the world’s five major electric vehicle market, China is the sequence, the United States, Germany, Norway and the United Kingdom, which the United States also in 2019 sales decline. But the launch of the Tesla Model 3, prop up sales of electric vehicles.
However, Model 3 also causes other depot of exclusion, the overall sales of nearly five years, the first decline; in addition, Germany is under government policy incentives beyond Norway became Europe’s largest electric car market; Norway and the United Kingdom are still continuing the trend of slight growth.
mentioned in the report, the electric car sales slowdown, the development of the Chinese market is the key. According to the American think tank CSIS report notes that between 2009 and 2017 in a conservative estimate of 3,937 one hundred million yuan has been spent in support electric vehicle industry, the average selling price per vehicle42.4 percentage of direct or indirect subsidies from the government, although such high subsidies to successfully stimulate the market, creating a variety of new depots are popping up.
and therefore by 2018, China’s new energy contrarian significant increase in passenger car sales 1.008 million, annual growth rate of 88.5 percentage. However, the new energy vehicles question frequently, first of all, China in 2018 recall of 135,700 electric cars, the recall ratio as high as 13.46 percentage, and even the Tesla Model S will recall 8,905 vehicles. Furthermore, 3-year-old electric car second-hand car remaining hedge rate 47.5 percentage; the third is battery specification is still problematic. The problems are so that consumers endurance of electric vehicles, and so the quality of the erosion of faith.
final with foreign automakers to join the competition, the market appeared cliff-style sales fell in the second half of 2019 implemented even BYD manufacturers, Q3 2019 earnings figures are shocking 88.6 percent decrease in net profit appears.
Tesla Model 3 in the global hot, strong European depot electric car challenge
according to the following finishing the vehicle center reported several depots of the electric car sale:
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Tesla: the US market has achieved 53 percentage market share, pouring money into the global layout market, including the introduction of right-hand drive versions, mainland China factory built in Shanghai, European construction Berlin factory. Model 3’s 2019 global sales champion, its annual sales volume of 300,075 units (annual rate +106 percent), nearly three times the second paragraph of cars, its sales almost the first paragraph 2-5 cars plus total, far ahead of other depot.
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BAIC (Beijing Automotive): rapid response to the subsidy standard adjustment of product strategy, sales of small cars from the past, the main EC into a series series sedan EU,Product positioning high performance and high endurance, and success in a taxi, about car market net gains large number of orders.
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Nissan: Leaf Release of e-plus incremental version of the battery, the market has not been enthusiastic response (-20 percentage annual rate), its more general research that low cost compared to other depot and simple appearance, stage electric cars on the main consumer groups than those without appeal. After the new CEO Makoto Uchida taking office, he announced that the next transition will develop high-end electric cars, hoping to regain market leadership positioning.
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BMW: get dazzling performance in mainland China launched 530Le, the downturn in the market environment is still strong growth in sales per month, showing high-end market has been quite demand and less affected by the subsidy, its brand in mainland China market share 2.7 percentage has surpassed many local depot, the depot successfully into the international model for the mainland market.
In summary, the Tesla electric vehicle market, still has considerable status and influence in Shanghai it only took 10 months to complete the construction of the production line and ready, to avoid a trade war by means of tariffs, supply chain localization, mass production and low labor cost environment and further enhance product competitiveness and profitability. Even before the current domestic subsidies Model 3 is priced at 323,800 yuan, compared with the original American system of local price decrease of 9 percentage, quite competitive.
However, in 2020, the market entered a period of adjustment, coupled with the outbreak of the factors affecting the automobile market sales and supply chain, is expected in the first half global sales will slow down, even in the Mercedes-Benz EQC, Audi e- tron, Volkswagen ID.3 such as electric cars ready to go, whether Tesla can maintain such a huge sales leader, will be the focus of follow-up observation.