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Data flow: Toyota defeated the public to win the sales champion, but 2021 is not good

Who is the best car group in the world, the options for the answer have not been nearly 20 years, not the public is Toyota. If you have a cost, profit end, there is no doubt that Toyota is a winner, but the integrated market share, the global sales, the answer will come to a public. Other options, Nissan-Renault-Mitsubishi Alliance, General Motors, in a long time in the long market test, the gap between Toyota Volkswagen, the situation is now different.

In 2020, the new crown epidemic in the world, Toyota defeated the public after the sales champion in 2015, once again stood in the world’s first position.

2020: Toyota defeated the public and wins?

Toyota and Volkswagen In 2020, there were less than 10 million sales transcripts, and the Volkswagen delivered 930.54 million new cars to the world. This result fell 15.2 percentage than in 2019. In contrast, Toyota also declined year-on-year, the global sales of 9.53 million Taiwan (excluding Subaru sales data), but the significant increase is smaller, down 11.3 percentage year-on-year.

However, only from the two sets of data described above, you and I have unable to learn Toyota and the public’s 2020 real condition, more information, to emerge from the depth mining of the data.

From the brand level, it is actually that the 2nd group is in a negative growth, the Audi, Porsche brand of the mass group, in luxury and super luxurious. The market is not affected by a particularly large market fluctuation, and the decline is maintained within 10 percentage. The main decline is to decline in the popularity of the Volkswagen passengers, from the perspective of the model, this is a more clear positive correlation with the eight-generation golf ticket. Toyota Cars (including Lexus) is over 10%, still maintained in a relatively high data location.

The commercial vehicle field, the two people in the world decline, which is closely related to normal economic activities in the global epidemic, and commercial vehicles directly respond to economic activities.Condition.

From the various semols, although Toyota currently only baked some markets, it was found that Toyota won the world. The sales championship is closely related to the main market share of the main market. The synchronous decline in the Japanese market is controlled within 10 percentage, and the Chinese market has achieved growth.

The overall comparison of the world’s 2020 global sales in the Toyota Group, in fact, the true champion is that the advantageous markets of the two do not overlap, and the advantages of the two have except China. The popularity market has been hit by a stronger epidemic impact.

At the same time, there is also a key node that the development direction of the two is different from the rhythm of the product, which will directly introduce the next topic, and the sales champion in 2021 belongs.

Toyota in 2021, is not good to hold the sales number

The premise of this topic, about the global car in the innovation regulations and the new direction of the car.

This time node, for the public, it is a more clear digital + electric model to promote the year, the eighth generation golf and the public’s ID. Series is the heavy drama of this year, although 2 Heavy products have had a certain problem in prior art and have been extended, but in the end they still have a good sales number.

Pure electric vehicle type: Volkswagen ID.3 sales 565 million units, Audi E-TRON sales 47,300 units, Volkswagen E-golf sales 4.13 Wan Tai, Porsche Taycan sales 20,000;

Plug-in mixing model: Passat sales of 2.72 million units, Audi Q5 sales 2.35 million units, Porsche Cayenne, 200,000 sets, golf sales of 152 million units.

Overall, the current launch of this product is a good speed, especially the European sales of the Volkswagen E-Golf. It is expected to brush better sales scores in 2021.

Toyota is introduced in this regard, in fact, and the rhythm of traditional fuel trucks is similar, there is accelerated but powered direction and other car companies. Many car companies are now quickly launching their new electric products, intelligent products, directly put many original products to new models, Toyota practice is to maintain the original model, synchronize the fuel machine, oil and electricity, plug Mix, the introduction of pure electric is relatively relatively rely. This makes Toyota more securely responds to the changes in the market environment and keeps your own basic dish.

Unlike the public’s new energy car, Toyota’s 2020 contribution value is RAV4, at the electrified model level, currently being kept from oil and electricity.

From 2021, China’s auto market is released, and the company’s new energy companies have now increased significantly, and the market is gradually warming. However, with the 2021 public new energy car offensive, more and more automotive markets began to have heat to new energy vehicles, plus the mass basic capabilities, 2021 global car companies marketing champion expects Back to the masses.

Write in the last:

Who is a global car sales champion belongs, this topic is expected to have only the public in a few years, and the Toyota is two. They share the market share of each other, sales base, revenue data, and have always been towering in Toyota in the profit level. The public wants to transcend.

In 2021, as the heat of the new energy vehicle market has further high, the public is expected to take the title of the global car sales champion. However, for both Volkswagen and Toyota, they will face another topic, and the profits of the automotive industry are transferred from traditional manufacturing / service links, subsequent services, additional services, subscribers, etc..

By then, the sales of sales will be low, and the importance of this title will become much longer than now.

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