“the Northern Capital Airport Reddy Free self-parking service!” This is a new energy intelligence analysis has learned an important service to be launched from a Beijing BYD 4S store marketing. This may even include BYD owners of the surrounding area for all-Beijing service, or become a winter automobile ignition shop by the end aftermarket upgrade service quality, to compete for pre-market sales “fuse.”
This is completely dominated by the 4S shop “Capital Airport Free self-parking service” process clear, explicit content, entirely in the interests of the owner as the primary starting point set. The following sums up the intelligence analysis for the new energy network service process:
a reservation service processes:
1, mobile phone H5 registration appointment, fingertips to complete.
2, call Huapeng Group – North Reddy Reservation hotline: 010-80492768
3, the follow-up may enter the northern Reddy micro-channel group members, free appointment.
Second, the parking procedure:
1, the customer need only three ways (H5 registration, reservation telephone, micro-channel group) can be reserved for independent parking. Requirement 3 days in advance, the day should be 3 hours in advance (boarding) airport pick-up services to ensure the handover plenty of time. When
2,4S store received booking orders, we will get in touch with the owners first time, and confirmed round-trip flight information.
3 by the owners to stop driving the vehicle 4S shop by shop owners to send service personnel assignment shuttle bus to the airport.
4, finished to ensure the safety of vehicles parking set service processes. Quick View vehicle appearance ➡ symmetrical appearance of the vehicle and customer information and meter Photo ➡ fill out parking tickets (leaving the customer contact telephone number, easy to pick up the car the agreed time), the appearance of the vehicle has hurt local tagging (as pick up the car voucher) ➡ select the relevant maintenance services (may not receive service (lock your car and the car keys away), ➡ store personnel to send customers to the airport ➡ staff return to the shop
Third, pick up the car service processes:
1 service staff in advance to communicate with customers return time and arrive early to the airport to pick expatriate car ownersTo shop.
2, owners receive parking tickets.
3, and docking of the vehicle owner information.
4, guided out of the vehicle.
all service processes concise, gives three kinds appointment ways for different habits of users; parking services into the 4S shop standard flow control system to maximize avoid full responsibility unclear cause problems of user satisfaction. The most important thing is that this service is free parking system. If customers enjoy free parking at the same time, as well as use of free time during maintenance and even parking a quick repair and other needs for the vehicle insurance claims, shop side can also be met according to the actual situation. Of course, part of maintenance and quick repair fees, warranty claims services are free items, insurance claims services fall into the category of insurance business.
manufacturers compete for market levels dropping to shop end:
in the past about the past 2019, because of many factors, traditional and new energy vehicle market decline in the overall market, sell cars manufacturers and 4S shop is a problem of most concern. Led manufacturers to promote “superior”, the main market play a leading role. The end stores led propaganda “sense”, play a major role in the market sales increase.
The author notes that many 4S stores in North Fang Huapeng Group subsidiary, launched almost every week for different models or different discount programs “will buy” and his assistant ” hit the golden egg “or” lottery “form, so that buyers get more tangible outside the vehicle.
in a simple and direct means to Beijing this take on the traditional car Yaohao policy, to take first-tier cities Arranging policies for new energy vehicles, by price promotions, etc., may be relatively new energy in particular (February every year after the car indicators released over time) period play a significant role.
Referring to 2019, Beijing’s new energy auto market dynamic look, before June 2019, indicators for rapid consumption, sales surge. After June 2019, indicators exhausted, sales decline. But the shop end of marketing actions and not because of changes in indicators and abnormal action occurs. In other words, the policy changes that affect the rhythm of the depot marketing and strategy, but the shop end market behaviorTo still subsisting.
The question then comes:
new energy and dynamic market is not normal, the heaviest end reflected in the store costing daily operations. If you take a simple market promotion act, probably will emerge into large, small output losses.
How to deal with:
is still north of Fang Huapeng Group, for example, as BYD in Beijing’s oldest dealers, operating from 2000 to date, and far ring around Beijing 4,5 suburban counties laying complete sales and service network, has accumulated 80,000 to maintain the traditional car and BYD brand new energy vehicle owners. From new source of customers in recent years to see, with the main car brands have redemption new models, car owners purchase a traditional surge in cases of the brand with sales of new energy vehicles.
no doubt, highly motivated retain customers redeem the same brand of high-level fuel vehicles, the purchase of new energy vehicles, as about to take a more stringent limit line restriction measures for traditional vehicles; increase the number of new energy vehicles Arranging annual Alternative sales of “open source” strategy.
instead of passively to meet the enemy, it is better to take the initiative:
and has a car repair shop 4S for the interests of growth. It will not have a large proportion of marketing budget as manufacturers. In other words, marketing strategies and more to selling cars and car repair mainly for brand building and customer retention propaganda or do not pay attention, or passive propaganda by manufacturers under rigid policy assessment. In fact, in the Beijing area, not only in high-end brand 4S stores to boost sales and service levels at the same time, we pay more attention to brand building and retain customers maintain.
and subject to local stores end market sales bring profit, limit line restriction caused by the decline in sales and strategic vision of the leaders, not to “invest more, less output, long cycle” of brand building and customer retention as a force point.
In fact, appears in the form of group sales oligarchs, to a certain extent on the development will encounter a bottleneck hard to break. The bottleneck is less than the premium brand from the force, but also social responsibility and maintain maintaining customer word of mouth.
Clearly, the Reddy shop Huapeng Group subsidiary, launched the “Beijing Capital International Airport Free self-parking service” is derived from the play its own long board, improve customer satisfaction, retain, develop new customers from other stores effective measures.
It should be noted that this called Reddy 4S shop, the North Fang Huapeng Group, one of the many 4S stores in Beijing area, located just north of Beijing Capital International Airport about 8 km, travel time is about 8 minute. Beijing Capital International Airport T3 parking costs 80 yuan / day, equivalent to about rental fees to travel about 25 kilometers. Obviously, for frequent travel office workers, “Capital Airport Free self-parking service” more attractive.
I have something to say:
At present, the parking garage at T3 of Beijing Capital Airport (maximum throughput and accommodate international inbound and outbound function), Audi and Mercedes-Benz brand launched VIP owners free parking. The local stores end launch Free parking is just one of BYD Auto Beijing Reddy shop. Not only face their own retain customers, but also service other channels sell BYD sold owners, the “Capital Airport Free self-parking service” very lethal.
not only to retain the most direct customers to save considerable parking costs, improve customer satisfaction, but also attract the attention of other customers of the store inventory. As a result of the free parking service model shop, to shop directly enhance the amount, or insurance claims for quick repair maintenance and other value-added services “drainage.”
The most important thing is, “Capital Airport Free self-parking service,” only Huapeng Group, a store location to create a value-added service based on. According to store layout and other features, will expand more targeted services and content.
enhance the brand strength and premium customer care philosophy
of this series, it is to highlight the development trend of the market makers on the precise control and ability to control, means stores open end of the whole market a new era of competition.
Text / New Energy Intelligence Analysis Network Song Nan