at 15:00 on March 25, accompanied by a whole new generation of Dongfeng Peugeot 2008 rolled off the production line, Dongfeng Peugeot officially resume production. At this point, Dongfeng Peugeot has resumed full realization of the resumption of production.
sudden outbreak, disrupting the rhythm of life and work, but deep in the center of the epidemic Dongfeng Peugeot moment has not stopped the pace of progress . Help fight the epidemic, caring staff, marketing policy adjustment, strengthen customer care, pay close attention to return to work to resume production, Dongfeng Peugeot actively to overcome the difficulties, the work in full swing, trying to delay the outbreak of effort to get it back.
return to work steadily resume production to meet market demand
Since the outbreak, Dongfeng Peugeot always give top priority to the health and safety of employees, actively cooperate with the local government to carry out epidemic prevention and control. As the situation continued to improve disease prevention and control, under the premise of doing the security, speed up the return to work gradually resume production rhythm.
February 20, dealers and customers should demand, Chengdu plant officially started shipping a new car and return to work, same-day shipping of goods vehicles 245.
February 25, Wuhan plant is also part of the launch vehicle shipments, effectively alleviate the pressure on resources, new car dealers are facing.
March 12, Xiangyang factory began to return to work. March 16, Xiangyang factory gearbox export position to start production in two shifts, the percentage of employees return to work rate has reached 95, a two-class “10 + 10” mode of production, promote the production vertical climb. In 2020, Xiangyang plant is expected to have a total of 14 varieties of transmission parts 370,000 of export to Europe, two-shift production pattern will continue into the third quarter.
March 15, Chengdu factory export position fully resume production. The same day, loaded with 24 parts of a total of 47,300 sets of parts 12 loaded trucks left the yard, the first batch of export in Southeast Asia CKD parts issued on time as planned, it is expected to arrive in Malaysia early April NAM factory.
March 25, the Wuhan plant resumed production complex, the day off the assembly line of the new generation of Dongfeng Peugeot 2008 includes fuel and pure electric two versions, much market attention and expectations.
special care, deliver the brand warm
February 7, Dongfeng Peugeot in the domestic car prices in the first adjustment of policy objectives, joint financial companies coordinate financial program to ensure distribution normal business operations. For customers in the auto car Hubei Province, March 30 exclusive 36 0 down payment percentage interest rates, low interest rates, or 48 credit programs. For the prevention of medical workers enjoy health care policy implemented in March – exclusive period 30 June 36 0 down payment percentage interest rates, low interest rates, or 48 credit programs, donated 3,000 yuan / vehicle insurance business. At the same time, strengthen the service commitments blue care 2.0, targeted to enhance the appropriate services, so that consumers during the epidemic could be more comprehensive care.
In early February, dealers return to work to support the resumption of production, the company is still not well-off under their own situation, a number of emergency coordination epidemic prevention materials, timely delivery by courier nationwide dealer network.
March 20, 2020, Dongfeng Peugeot dealer meeting held online. In 2020, Dongfeng Peugeot will “Yan middot; value” strategy, establish a color value and the value of both the French brand image. With 2008 listed a whole new generation, a new generation of design language about the brand, build brand value label design; to reputation is based on 2.7 million vehicle owners, with the blue care services 2.0 upgrade, upgrade showrooms customer experience, strengthen the brand value of the label; 1 listed pure electric models, two models hybrid models, accelerate the brand in China “electrification” process.
a Peugeot dealer said, “because the impact of the epidemic, or automobile market will accelerate the reshuffle, only those car companies will have technical advantages and extensive product layout emerged as the final winner. We have strong from the epidemic to come out, and will be closer and better on the right path revival! “
assured forward,” meta “program to accelerate the
September 2019, DPCA published in “yuan”As the name of the recovery plan, the goal is by Pei-Yuan, solid element, three-stage effort Extension yuan, the whole value chain back to the track of healthy development. Currently, support DPCA” Yuan “three action plans agreed (more products China, marketing more accurate, more efficient operations) in hand, specific initiatives gradually fall.
November 22, 2008 Dongfeng Peugeot new generation (fuel, pure electric double version) at the Guangzhou Auto show world debut. this new car was born in the Dongfeng Group and PSA Group for the first time jointly developed a new CMP / eCMP symbiotic platform this year, Dongfeng Peugeot will run continuously 4008 PHEV 4WD, 508LPHEV and other new energy products, the leading domestic joint venture brand layout of the new energy sector.
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from the shareholder support of both sides, providing a powerful guarantee for the smooth progress of the “meta” program. during the epidemic, with the support of shareholders, DPCA accelerate new “strategic Alliance agreement” project, build up new energy for the company’s new round of market competition. beginning this year, shareholders will open in the main market segments, resource sharing platform, in line with China Field needs to be more cost competitive for the Dongfeng Peugeot brand to add new products. At the same time, part of the global models also plans to put Dongfeng Peugeot Citroen Automobile production and exports, both shareholders will be given in brand promotion expenses, business and management efficiency aspects Dongfeng Peugeot Citroen automobile adequate support.
Dongfeng Peugeot Citroen automobile general manager Luo Sibo said that in 2020, Dongfeng Peugeot Citroen will work to build a new customer experience, take advantage of the most competitive models as a powerful weapon to seek a higher purchase the ability of new customers and higher quality requirements.
Dongfeng Peugeot Citroen Executive Vice President, Party secretary Li said, in 2020, Dongfeng Peugeot Citroen will continue to focus on strong solid element base, marketing breakthroughs to advance the annual work, listen market sound, to achieve the interests of customers, continued to improve rapidly.
Peugeot is a century-car brand, a wealth of technical and cultural heritage. the new design language, the new brand positioning, new marketing strategies, it will let more customers will love, choose Dongfeng Peugeot products. Dongfeng standard The Department hasGathered together the forces to form a new momentum of development, to accelerate progress towards the stated objectives.