The 19th Shanghai International Automobile Industry Exhibition (Abbreviation: Shanghai Auto Show) was held in advance, at this 2021 Shanghai Auto Show, Dongfeng Peugeot officially enabled new brand logo. This is the important landmark initiative of Dongfeng Peugeot brand new lionic launches since February 25th. At the same time, the opportunity of the Shanghai Auto Show, Dongfeng Peugeot also announced the new brand commitment “trusted, to the future”, which better implemented the “customer-centric” concept, is committed to customers and brands. Establishing a more close relationship, making Dongfeng Peugeot becoming the customer’s reliance.
store refreshment, sleep “lion” awake
Follow the brand global The new pace, at the level of distributors, Dongfeng Peugeot also has successively promoted the new process of brand rejuvenation. On April 19, Dongfeng Peugeot Shanghai Lu Lion brand shop was the first rejuvenation in China, and the new gesture appeared in front of the big lion meal. If the design of the store is refreshed in the identification of brand rejuvenation in the appearance level, then the back of its back is the confidence of the Dongfeng Peugeot full refreshing brand image and faces Chinese consumers in new gestures.
2021 is the 19th year of Dongfeng Peugeot Brand officially entered the Chinese market, the rigor brand rejg opportunity, Dongfeng Peugeot immediately follow the global pace, opening a new journey in the Chinese market. Through brand rejuvenation, Dongfeng Peugeot will be in-depth “designer brand” image, providing trend, personal use car lifestyle; at service level, “user trust” as a purpose, comprehensive practice “trust, The new brand commitment to the future, strive to achieve the full value chain of customers-centered quality, bringing high quality travel services to Chinese consumers. 
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Heart guard action is upgraded, 4 guarantees policy heavy plus code
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In order to reshape the brand image, Dongfeng Peugeot has beenUnremitting efforts. In October last year, Dongfeng Peugeot officially announced the quality service of “five heart guards”, which has been achieved after the implementation and promotion of the full value chain. As of May 5th, the customer satisfaction of “rescue 2 hours arrive” is 100%; “General Manager Hotline Services” 100% is 2 hours reply, customer satisfaction rate is 100%; “Maintenance contract package 7% discount” has been sold 27,487 copies; “More than 6 years of first owners will give 1 basic maintenance” benefits 90,878 owners.
In order to cooperate with brand renewal, Dongfeng Peugeot has launched “five-hearted guard and upgrade”, and extends the “4 保 加 码” policy on this basis. Simply, “five heart guards” is a series of products commitments and quality services to “buy cars, rest assured, car peace of mind, service intimate, turnover, all the way”, including “7 days can be returned “,” New Car Committed for 1 year Property “,” New Car War for 5 Years Worry “,” Not Satisfied, Wales ” , “400 additional general manager’s complaint hotline” and other far-industry standards, Dongfeng Peugeot leading industry launched, set a new benchmark for the whole industry. “The five-hearted guards are upgraded”, it is based on this, which is once again enhanced the content of the service, including “using the car reliability and then upgrade”, and establishing customer care Fund, implement a first-line payment policy, one-on-one tracking service; “service intimate and then upgrade”, provide access to the delivery service, the owner can enjoy 30 kilometers to take the delivery service, the free service service range is 10 km from the pilot period Raise to 15 kilometers and save time costs.
The “4 保加” policy refers to the new French SUV new 4008Amp; the new 5008 exclusive maintenance policy, including “preservation, warranty, maintenance, Insurance “four additions, specifically:” 85% off 1 year, 1 year, 15% off 2 years, 3 years 65% off value repurchase; “Warranty plus code”, 5 years 150,000 kilometers of car warranty; “Maintenance Code”, 5 years of basic maintenance (including the first guarantee); “Insurance plus code”, pre-pay 1000The reunion will enjoy the 3,000 yuan original boutique. It can be said that the “4 保 加 码” policy also creates a new pole to the industry, bringing the product “Warranty, Prosthetic, More Protection,” Protect the first echelon. In general, regardless of the “five-hearted guardian action and upgrade” or “4 保 加 码” policy, it is to practice brand rejuvenation, with 100% sincerity, win consumers’ new trust.
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Dongfeng Peugeot’s brand rejuvenation in the Chinese market is still in full swing, this Shanghai Auto Show new Logo is enabled, as well as the rejuvenation of the Shanghai Lu Lion brand image store, only the beginning of the new strategy of the brand, Dongfeng Peugeot will be more committed to the implementation of “customer-centric” concept, establish a new, trusted brand Image. I believe that after this brand is newly baptized, it will be in front of Chinese consumers, it will be a new Dongfeng Peugeot.