At this year’s Shanghai International Auto Show, we have the opportunity to make a separate dialogue with Fabrizio Cazzoli, General Manager of Ducati China, let us have the latest understanding of Dukadi’s brand planning.
Q: We know that Ducati has always been very highly promoted to track culture, also participating in Motogp and other events internationally, and has a very good achievement. Many events, then in the event culture, what kind of follow-up promotion will there be in China?
A: It is very simple, we will always go to win, no matter what match. In addition, our DCPC has three years, we have always attached great importance to such a event, such an activity, DCPC is the most important ring in our strategy. First, the car is our kernel, followed by activities to connect Duskadi and our customers more closely between our riders, which is why we want to do DCPC, this is our strategy.
Q: We can see that Dukadi has a joint cooperation with Lamborghini, then what kind of joint plan is there afterwards? 
A: Yes, we will make a release of this car with Lamborghini in the second half of this year, and maybe we will have other projects, because I think There is a great expectation for such a project, and it has also been harvested. We have always been open to the future, and it is good to look forward to it.
Q:
About Dukadi’s future development direction, because the electrification in the automotive industry is now a very important point, basically this The second Shanghai Auto Show may have an electricity, and there is a trend in electricification in the motorcycle. I don’t know how Ducati will look at this problem. What kind of plan will be in the future.
A:
Electricalization is indeedIt is a focus on the entire industry, of course, a strategy of Dukadi. Regarding electrification, we have a commitment to everyone, there will be such a project, everything is in planning. In the field of motorcycles, a battery technology of a stable long battery, sustainable motorcycle, is not so mature now. Of course Duskadi is positive for electrification, but not only our Duski it is ready, but also to see if technology is ready, the market is not ready.
Q: Ask a question about future, then ask another question about retro. Dukadi’s model is basically comprehensive, but will there be some more retro car? For example, Bobber?
A: For Dukadi, we have a clear product orientation, that is, must have advanced, and have pursuit of performance. When defining retro, we will not simply define a form like Bobber, which may have no advanceability technical support for us, and it is a bit reversed.
Q: In fact, the motorcycle has many times more than a matter of step, and it is also a big toy, then Dukadi is absolutely top-level in the “big toy” field. Like luxury. Often luxury goods may have more cross-borders with some art or with some other luxury brands, or, for example, with some artists, especially young artists.
A: Of course, we have always have open ideas for art. We have no clear project, but we have always been very intended to this point. There will be such a project soon in the future.
