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eBay platform sounded Chinese auto brand Assembly, auto parts sea prospects


Shanghai December 3, 2019 / PRNewswire / – Fifteenth Frankfurt Shanghai International Auto spare parts, maintenance testing diagnostic equipment and automotive supplies exhibition today the grand opening of the National Exhibition Center in Shanghai, the exhibition attracted more than 6000 exhibitors from 18 countries and regions, brought together a large number of auto parts enterprises and brand. As the only exhibition of cross-border export of electronic business platform, eBay sellers convene high-quality open “PHARE” exhibition concept procurement activities, the seller not only from China, but also from Thailand, Malaysia sellers abroad to join eBay “PHARE” international purchasing group . As a “lighthouse plan” an important landing project, this event is designed to help sellers docking quality products resources, optimize the supply chain, to illuminate the road to the sea of ​​Chinese automobile and motorcycle brand; while helping automobile and motorcycle manufacturing enterprise transformation, to expand the international market.


on the Shanghai Auto Show in Frankfurt, eBay sellers to bring international groups on “PHARE” exhibition concept procurement activities

on the eBay platform, automobile and motorcycle category is the most one category of competitive advantage, but also the Greater China for 5 consecutive years to maintain the growth rate of the first category. This is mainly due to automobile manufacturing, the rapid development of auto parts and aftermarket, as well as rising proportion of the share of online sales. According to Polk EU VIO report [1] , the next decade of online automobile and motorcycle sales accounted for 6 percentage will rise in 2017 to 20 percentage.

Pang Tao, general manager of eBay international cross-border trade category management division, said: “US and European markets higher car ownership and car DIY culture to create a huge auto parts aftermarket, while China gathered important motorcycle with industrial belt, provides for the blue ocean market a strong supply chain support. Automechanika is the auto parts industry event, eBay plans to use the lighthouse from the Frankfurt exhibition to provide analytical data to guide the full range of products selected for the seller, the seller to help a depth docking station manufacturers and product quality for auto parts sellers, the brand has become an inevitable trend in the development of the electricity supplier of auto parts, auto parts and growth prospects electricity supplier is still very wide. “

Thailand from afar to attend the Frankfurt Fair Auto Parts eBay sellers Ekkamol Anupongsirisakul said: “the rightElection materials critical to your business, have a good variety of products allows us to stand out from competitors, is more effective in attracting new buyers, so that they keep coming back to buy new products. Automechanika has more than 6000 exhibitors bring a wide range of products and competitive prices. Thanks to eBay to help us open the door, docking abundant supply of high-quality, greatly enhance their competitiveness, thanks to eBay to help us to success. “

brand + leading Chinese differentiated automobile and motorcycle industry

According to the Ministry 2018 release of “China auto parts industry development,” report shows that more than 100,000 parts enterprises in China, basically covering 1500 kinds of auto parts industry with distributed as follows:

  • [ 123] from the geographical point of view, China’s auto parts industry vehicle production around the layout of the basic form of the Yangtze River Delta, Pearl River Delta, northeast of Beijing, Tianjin, Sichuan, Chongqing, Hubei and Hunan six major areas, parts of the country’s total output value of 81. percentage 1.

  • which parts of southern China business development a solid foundation, accounting for more than 60 percentage including Guangzhou, Jiangmen, Zhongshan, Foshan, Zhaoqing, Xiamen, Fuzhou and Longyan car industrial belt.

eBay for many years through the “sails plan,” “emerging brands Chi-made plans,” “Lighthouse plan” and other projects to help China auto parts industry branding the sea, remarkable achievements in on the eBay platform has assembled a group of great potential of Chinese auto parts products The card from Zhejiang Autocare Maintenance Products brands represented: “eBay’s brand of low-cost support programs help us to quickly open the international market, expand sales channels. Overseas buyers of auto parts product description and properties of very high value, eBay has a perfect structured data and specialized auto parts product attribute management tools that make it conducive to search and sales of auto parts. With online automobile and motorcycle sales accounted continue to increase, we believe that the positive development of cross-border electricity supplier export channels, to build their own brand, long way to go. “

the most promising destination market came out, ChinaAuto brand sea of ​​business opportunities

Placing motorcycle market and car ownership are closely related, so huge over the years cars in European markets It has been the world’s largest automobile and motorcycle placement market, and these markets continued to rise in the age of the car after the car service market also played a role. According to eBay data show a higher degree of electricity supplier of the auto parts market, the Chinese automobile and motorcycle market size top three destination markets are the United States, Germany and the United Kingdom. With the cross-border electricity supplier logistics system continues to mature, the market power development trend of the automotive business is becoming increasingly apparent, each destination market is also showing different needs and preferences:

  • [ 123] US market:

    due to the strong momentum of the vehicle itself, to meet the practical needs of delivery, in line with a large crowd favorite high chassis driving preference, pickups in the United States is very popular models. Pickup exterior products including front and rear side rails, trunk lid and other sites is one of America’s best-selling category.

  • the German market:

    Germany is the birthplace of luxury brand vehicles, the car market to maintain the universal values ​​high, consumers purchase vehicle parts and accessories relatively higher quality requirements. Wherein the higher class car accessories monovalent molding material mats, trunk mat, camping cars and car with traction vehicle exterior products and hot products is one of the categories has regional characteristics.

  • UK:

    British vehicle owners prefer conservation at home, so washing tools UK site, lotion, polishing wax products category received widely welcomed.

  • In addition, in other European countries, the development of automobile and motorcycle distribution business is also growing, and showed a trend of diversification of demand, it is expected to become a new growth point Auto Parts sea. In Italy, per 100 inhabitants 62.4 car, which is one of Europe’s highest rates. Italy is also the largest European motorcycle market: 2017 Young will 50cc motorcycle more than the number of vehicles to 6,689,911 units

[2]

. In recent years, the French automotive aftermarket sales alsoOn the rise. The main categories of French automotive aftermarket powertrain equipment, vehicle interior, vehicle parts, tires and chassis components measuring, diagnostic and repair equipment.

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