There are more and more car companies joined the new energy vehicle market in the past, for example, Dongfeng Peugeot, made it clear this year will hit a new energy vehicle market. So, this time to force the new energy vehicle market, Peugeot can restore the decline it?
Dongfeng Peugeot will be rolled out three new energy models, which are based on the new Peugeot 2008 Peugeot build e2008, positioned as a pure electric car small SUV models; the remaining two are used as a plug-in hybrid Peugeot 4008 PHEV and logos 508L PHEV. All three products now power the new car look, the same level models in the market still have a certain market competitiveness.
At this stage, China’s new energy vehicle market or to independent brands, a joint venture brands yet “Zoom trick” new energy vehicles in China. Dongfeng Peugeot therefore time to enter the Chinese new energy vehicle market, too late, has now entered the Chinese new energy automobile market, the joint venture brand is not a lot, but the launch of the models do not have much. Therefore, in China’s new energy auto market, Dongfeng Peugeot major rival or brands.
In summary, in my opinion, Dongfeng Peugeot in China’s new energy auto market still has some opportunities. If the Dongfeng Peugeot’s new energy vehicles to give a reasonable product positioning and pricing, coupled with the publicity strategy to force, it is possible to restore the decline.