On April 28th, Ford Motors announced that it will be significantly adjusted for the current business in China.
The content is that the Ford will set up the Ford China Passenger Car Division and the Commercial Car Division, and will join the Ford British company in 1987, with the general manager of the business department of Lyle Watters; Ford; Ford The Chinese Commercial Car Division will be appointed as the general manager of the business department.
Ford said that Ford’s automobile business in China will focus on Ford brand passenger cars, commercial vehicles, Lincoln brand and electric vehicle business four core areas.
Ford China Passenger Car Division will use the Ford brand in global landmark products, SUVs and technical advantages, combined with the resources and team advantages of the Chinese market, and comprehensively responsible for the strategy of Ford brand passenger car business. , Product planning, brand experience innovation and related operation management.
The Ford China Commercial Car Division will be responsible for the innovation of strategic planning, operational model transformation, product and service experience in China’s commercial vehicle business.
Ford China President and CEO Chen Anning said: quot; With the Ford China Passenger Car Division, Ford China Commercial Car Division, Ford China’s business layout is more focused in itself and Business areas with high growth potential. Through comprehensive introduction of digital technology and business innovation, accelerate the modern management of enterprise operations, while realizing the revitalization of automobile business, it can quickly break through the traditional, subversion of self, new industry competitiveness and leading advantages, and promotion. Ford China 2.0 is fully worked, better practice ‘more Ford, China’ ‘commitment. Quot;