2019, the share of domestic brands hit a new low, independent brand market share has less than 40 percentage consecutive month, which had also occupied for over half of the battle it seems, really know what to do. But not only its own brand that, between January to November, 2019, the Chinese auto vehicles sales were 23,038,000 and 23,110,000, down 9.0 percentage and 9.1 percentage year on year. Plus began to decline in 2018, now is a fall of 17 months, a significant sales decline, except for a few luxury brands can maintain growth momentum outside, more independent brands and joint venture brands are unable to cope with the down status until the third quarter of 2019 have narrowed.
It is said that the future of the market is a joint venture brands and luxury brands camp, why do you say? Because once planned its own brand of market segments, there will be a joint venture brands come in a share of the current strength of domestic brands is difficult to compete with them. But this really the case? In recent years the development of independent brands do still remain in the primary origin?
joint venture brand of independent brand pressure
joint venture brands will implement crackdown on independent brand market share? Will not only be a joint venture brands, some imported brands are also to seize the market, no one had too much attention to the compact SUV, and now you can see the joint venture brands everywhere. So when in the down market, will not lower their own brand, look at the entire automobile market, the US Department of Korea University and the law also face a substantial share of the shrinking, the joint venture will keep the brand in the mass growth and Toyota, Honda, a few, but also its own brand among the serious decline in a month, the share was low in recent years to the freezing point.
Indeed, the joint venture brands backlog, originally belonged to the market its own brand becomes narrow, while luxury brands are among the growing share of contrarian, but also took away the original joint venture brands and independent brands operating in the market, not only its own brand, a joint venture brands also crying.
SUV and sedan market spared
In accordance with past practice, SUV own brand survival of origin, but in 2019 11Monthly statistics among Chinese brand SUV sales of 4.388 million, down 16.2 percentage year on year, 52.5 percentage of the total SUV sales, down 5.7 percentage points over the previous year. It seems that the original piece of the Red Sea has ceased to exist, then the car market so what? As a result, Chinese brand car sales 1.814 million, down 16.6 percentage year on year, 19.6 percentage of total car sales, down 1.1 percentage points over the same period last year. Cars and SUV market, without exception, bleak one.
In contrast, however, if not for this one, it is certainly still car market even further behind, after all, is accounted for semi SUV how the country, while only less than a car 20 percent share.
at ease road after squeezing out the water
own brand of bleak, do not go into details, but on behalf of those really depressed it? It should also not to such a situation. On the cusp of the automotive industry a few years great strides forward, have to say there are a number of brands and products into every one, simply can not talk about R & D and technology, adhering to the principle ism, as long as it looks nice some features boasted enough Hyun, the same can achieve good sales. But in the car Ebb Tide approaching, after these brands forty-five lines completely collapse, the original will certainly have an impact on sales, but the market is so, then that is good and bad survival of the fittest.
As a simple example, the original level of 150,000 vehicles is a joint venture of the world, but now you can see part of the auspicious collar grams, the Great Wall WEY, Chery stardom and red flag products, and each brand’s sales are not low. And from the face value of the interior work, appearance, and the power of independent research and development, many own brand vehicles have been exported to overseas success stories.
Chinese people like to, of course, most Chinese people understand that once made up the Chinese quality, more price advantage, we can have a good future.
Guiche: For the 2020 auto market, in fact, I did not need to be so pessimistic, any one industry in the world will come easy, even banks canBankruptcy then what is it impossible? Automotive industry needs in the end do not need so many brands? Perhaps it does not need, so after several twists and turns, and the rest is bound to be strong.