Once upon a time, Oceania Holden Holden is synonymous with car, as early as 1913 as a vehicle manufacturer Holden would become the first Australian car companies. General Motors Holden acquired in 1931, and helped Horton became dominate Australia’s car manufacturers in the 1950s.
followed by the Australian automotive market more competitive, such as Toyota, Ford Australia has established one after another in automobile production line, but each asked the representative of Australia’s best car brands which, it must be Horton.
In its heyday Horton, the product lineup from small cars to large cars, from cars to SUV, the most characteristic is none other than non-Ute pickup. For example, large displacement high performance Commodore Ute pickup, even in the world can not find the second car this car, called “earth Australian specialty.”
However, as the market is becoming saturated Australia and New Zealand, combined with relatively good ecological used car, new car sales in Oceania is not optimistic. In the past few years, Toyota, Ford and other car firms have closed the automobile production line in Australia, its sales of imported vehicles into, after all, the Australian car tariffs on imports is very low. For a veteran of the Australian Holden, the market is shrinking dramatically.
Thus in 2017, Horton has not escaped the fate of shutting down the production line. In fact, after the close of local production line, Horton has been regarded as a car brand in name only, because after that, Holden models sold are imported cars, other brands of cars put on Holden logo continue to sell in Oceania, for example, Commodore, transformed into the familiar Buick Regal, Buick Regal and we are familiar with, but in reality is the Opel Insignia prototype small change from.
You and I both know that this would have no soul Horton.
Recently, General Motors announced the withdrawal of Oceania market, which means that Holden is officially bid farewell to the whole world. In mature markets, in order to determine the survival of the fittest product strength, it is a normalThings, to stay in the market is good, from this perspective, Horton’s exit does not seem a bad thing.
However, the stock of Houghton owners do not need to worry, GM still retains Horton’s maintenance business, related services will continue for 10 years. But rut Jun think, perhaps 10 years is not enough to go to Oceania travel past experience point of view, the locals with a car is not unheard of thing for decades. This is not to mention Horton, is Australia’s indigenous car, should be longer and thoughtful maintains.
Author: Chen Houze
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