In the automotive industry to meet the critical period of change, by 2019 China’s auto market is facing downside pressure, according to the Automobile Association released data show that in 2019 China total vehicle sales of 25.769 million, down 8.2 percentage year on year. However, in the winter automobile market, Great Wall Automobile sales have bucked the trend. 2019, Great Wall Motor rose steadily, to achieve a global annual sales of more than 1.06 million, continue to maintain steady growth, and also received a number of domestic and foreign institutions issued heavy awards.
Great Wall Motor has been able to stand out in the cold wave in the automobile market, is inseparable from the Great Wall car brand up for insistence, to insist on deep scientific and technological innovation, adhere to the strategy of globalization , it is this “troika”, so that Great Wall Motor continued upward, climbing higher and higher.
efforts to build up brand sales and product harvest
2019, whether domestic market or overseas markets, Great Wall Motor is holding winning the spoils, further evidence of Great Wall Motor It has been widely recognized by the market.
at Harvard brand, for example, CACSI user satisfaction survey results in 2019 sponsored by the China Quality Association, 2019 release, Harvard and then get the industry’s highest points, gains a number of first. Hover H6 which once again crowned “10-15 Wan A-class SUV” king crown, the cumulative 5-year award; Harvard F7 won the “new car market concern” first; then Harvard M6 summit “A below 70,000 level SUV” section a throne; Harvard brand is get sales service satisfaction first.
As China luxury SUV leader, WEY brand also performed well. WEY won first place in the annual service satisfaction, VV6 get concerned about the new car market in 2019 (10-15 million SUV) satisfaction first. In addition, Great Wall Motor has won hosted by the European Financial (EuroFinance) “Tao Zhu Award for” Best Supply Chain Finance Award.
2019, Havel, WEY, Euler and the Great Wall pickups were made 769,454 vehicles, 100,043 vehicles, 38,865 vehicles and 148,830 vehicles achievements. Among them, Harvard continuousWon the 10th annual Chinese SUV market sales champion; WEY became the first to reach 300,000 Chinese luxury brand; brand main hot models Euler Euler R1, implemented in the new energy A00-segment sales growth in the first ; Great Wall pickup for 22 consecutive years to maintain sales.
behind the “double harvest” in terms of volume and honor, inseparable from Great Wall Motor accurate product import strategy and marketing innovation. At Harvard brand, for example, in last year’s Chengdu Motor Show, the new Hover H6 Platinum Edition officially listed, equipped with Hi-life with intelligent network systems, intelligent vehicle world debut 50 balance applet, remodeling travel experience. Last year, the Guangzhou Auto Show, the new Hover H6 GT version of the shock struck, with strong power 7.6 seconds Pobai, young users to meet the desire for high-performance SUV’s. The Great Wall pickup Great Wall brand of high-end guns, listed month cumulative sales of 18,299 vehicles, won one of the more than 10 million high-end pickup sales crown.
and in the marketing level, Great Wall Motor is also multi-flowering, continuous innovation. WEY sponsoring brands such as China Aerospace Great Wall car brand experience center opened, sponsored by the movie “Chinese captain”, Alxa hero campaign will wait for these initiatives with users to establish a bridge of communication, strengthen the Great Wall car brand awareness, equally important.
core power, new energy, intelligent network linking help create a “Great Wall Technology”
a good car, and certainly is a combination of a lot of good parts from, is the core technology for the car brand development and application of results. Great Wall Motor both in conventional engine research and development, technology or new energy vehicles, has made considerable progress.
Great Wall Automobile independent research and development “GW4C20B” 2.0T engine, was awarded the “Chinese Heart” Ten Best Engines 2019 title, which is China’s automobile industry, most gold content engine one of awards, Great Wall Motor gains this award, Great Wall Motor enough to demonstrate excellence in R & D strength in the power assembly. It is worth mentioning that, which is following the 2009, 2010, 2011, 2013, 2017, Great Wall Motor sixth gains this award.
This engine lasted three years, carefully crafted by the Great Wall, the advantages of both high-performance, low fuel consumption, low emissions and so on. Its superior performance parameters (maximum torque of 385N • m / 1800-3600rpm, maximum power of 165kW / 5500rpm), compared to the same displacement of the Volkswagen EA888-DKX, BMW and other German B48A20C engine is still obvious advantages.
Moreover, Great Wall Motor’s easy to create self-developed hives, including 4N20 engine, 9DCT transmission, electric drive, including the 6001 series of “I era” power system, each item dynamic performance in a variety of inspection and testing in the industry are at the advanced level.
In the new energy, the Great Wall Holding Group’s cellular energy starting cobalt-free materials, quaternary materials battery, to apply lamination process to effectively address the new energy battery safety and cost problems. New energy vehicles production, well enough prepared.
Great Wall Motor in the field of intelligent network-linked, is the first step, “GTO strategic global ecological wisdom” for the owners to bring a different driving experience. In Tencent Baidu, High German, Huawei, Qualcomm and other eight major science and technology, communication, association, Internet giant, Great Wall Motor to build the wisdom of travel ecosystem, and proposed to build a robot to travel vision. The intelligent cockpit, L4 level city autopilot, 5G remote unmanned, fully automated valet parking and other upcoming mass production of “black technology”, is to further enhance the competitiveness of Great Wall Motor in the global automotive market.
behind these awards, Great Wall Motor to actively embrace clean, intelligent, network-linked, sharing the “new four modernizations” change constantly deep R & D results. Great Wall Motor is the core of power in the new energy, the overall development of intelligent network-linked, thus creating a powerful technical strength of a core “technology of the Great Wall.”
steadily push forward the global strategy to build an internationally renowned Chinese car
2019, Great Wall Motor chairman Wei Jianjun gained global influence 50 Chinese entrepreneurs winning the “Fortune” magazine awarded the rank 34th. The Great Wall Motor Vice Chairman Wang Fengying, also on the list, “Forbes” named the “2019 Global 100 Most Influential Women of 2009Single “, and ranked No. 58, and the list” Fortune “magazine’s” 25 Women in Business “China’s most influential.
It is also the leader with strategic vision, realized on the Great Wall Motor to accelerate global strategy going forward.
in fact, the “going out” has become the consensus of Chinese automobile brand development, however, from China to the world , must go through a period of thorny, very bumpy road of development, while Great Wall Motor, has set up overseas R & D centers in Japan, the United States, Germany, India, Austria and South Korea to build a “seven eleven countries to” development pattern, fully consolidate technology research and development.
on the production side, Great Wall Motor “9 + 5” globalization has tended to improve production layout. in China, Great Wall Motor has been focused on the formation of the North China, East China, South China three major vehicle production area, complete domestic “Golden triangle” production layout, on a global scale, Tula, Russia factory deserved to become the Great Wall Motor to enter the European market bridgehead and connect Ecuador, Malaysia Tunisia KD factory together support from Great Wall Motor in developing overseas market
In order to achieve the goal of the next phase of the Havel officially released the “5-2-1 globalization strategy.” – With 5 years to achieve single annual sales of 2 million, as the world’s first professional SUV brand, while Great Wall Motor also issued the Great Wall pickup “1-2-3” strategy, maintain domestic and export sales 1, 2020 to achieve annual sales of 200,000 in 2025 to achieve total sales of 3 million.
Moreover, November 29, 2019, Great Wall Motor, a joint venture with the BMW Group’s light car project started, the launching ceremony of was held, marking the official arrival of the beam car project, he opened the BMW Group and Great Wall Motor new journey of cooperation which shares the moral of the light, the power of the new joint venture glory, cleaning, energy and speed, energy automotive industry will also open a new pattern of innovation.
ghost brother’s notes: in 2019, with the change in the downstream market environment, Great Wall Motor to over 1.06 million results, outperforming the broader market automobile winter, once again confirms the only true and correct technical strength City Field tactics to the changing citySound field forward. Behind such a high optical performance, Great Wall Motor is fully based on technological research and development, and constantly cultivating “new car four modernizations” breakthrough innovation and continuous harvest. In 2020, Great Wall Motor will continue to be a global perspective, pioneering the development in the global development of the main channel, sailing.