Ma said in a recent speech saying: “2019 is the most difficult of the past, some people may be not easy, most companies in 2019 may be difficult.”
2019 for the automotive market, the same is not easy, this year, the “down” word has become the main theme of the automobile market in 2020 January 13, “the automobile Association,” published 2019 annual sales of “report card” on the automobile market “is not easy” to make a better interpretation, in 2019, passenger car sales 21,360,000 and 21,444,000, down 9.2 percentage and 9.6 percentage. Among them, its own car brand as “disastrous.” Data show that in 2019, the independent brand passenger car sales 8.407 million, down 15.8 percentage year on year, accounting for 39.2 percentage of the total passenger car sales in the market. Chinese car brand annual share fell below 40 percentage first time in decades.
Many brands fall into the “life and death Agency”, is facing bankruptcy and liquidation of the crisis, funding strand breaks. Under Matthew, Hengqiang weak weaker trend more apparent. As long as those rapid adjustment, positive change and deep internal strength automotive brand to the way forward in the cold surging automobile market.
Among these, the Guangzhou Automobile Chi Chuan is a contrarian flying brave, 2019, Guangzhou Automobile Chi Chuan enhance the terminal sales by supply and demand adjustment, the overall inventory stable at a reasonable range, to achieve national five countries six models smooth handover, inventory compared to the end of last year to reduce the percentage of 44, which, in the 15-25 million level in the high-end market segments, the Guangzhou Automobile Chi Chuan with total sales of more than 80,000 vehicles topped the first Chinese brand; the second generation after Trumpchi GS4 listed on the first monthly sales exceeded 12,800.
Zhang Yue, general manager of Guangzhou Automobile passenger cars race concluded, in 2019, Chi Chuan is hard skills, upgrade the system a year, is Trumpchi adhere to quality-driven, high-quality development of the year, Chi Chuan is an iterative upgrade product of the year, Chi Chuan is also continuing to enhance the brand influence of the year. In 2020, Guangzhou Automobile Chi Chuan brave attack, continue to open high-quality development process.
transition play: restructuring and integration of new marketing era
in 2019, the market is quite low temperature, dealers crying sound after another, many dealers began to shrink in the sales cycle, the face of such market conditions, the Guangzhou Automobile Chi Chuan rapidly changing ideas, put forward the “4times; 2 +1 “concept implemented.
Guangzhou Automobile Chi Chuan brand also achieved by adjusting upwards for different models, Guangzhou Automobile Chi Chuan by differences in policy and management of supply and demand, the successful completion of the restructuring. In the price range of 15 to 250,000, Guangzhou Automobile Chi Chuan holds a leading share of China’s independent brand vehicles to more than 80,000 sales topped the first Chinese brand. In addition, many brands of stock car has reached the warning level when the Guangzhou Automobile Chi Chuan-stock refine models of target arrangements, the number of inventory compared to last year reduced by 44 percentage.
In digital, network-linked trend, Guangzhou Automobile Chi Chuan time insight into consumer demand, promote the construction of special service system, development of user APP, achieve shop, factory, off three-way connectivity, customer experience adhere to the “service first” principle, the introduction of innovative services. Such as Guangzhou Automobile Chi Chuan in March launched the “Enjoy what you want to enjoy the service vehicles.” Car owners in the after-sales service, you can apply for free access scooter. At present, the country has more than 8,000 Taiwan “to enjoy what you want to enjoy the service car” put into use, serving 872,000 people, 98 percentage of overall satisfaction.
In addition, GAC Trumpchi micro channel platform, i.e. on the line APP platform, as well as planning the car platforms full linkage, to achieve a combination of online and offline. Innovation launched the “Didi taxi-style” rescue services, the integration of the whole network and third-party professional company store sales resources to achieve a key under a single, 180-second response time view of rescue vehicles track, a total of 2,563 single rescue, 38 percentage penetration.
practicing internal strength: continuing to enhance the comprehensive “combat”
In addition, in 2019, Guangzhou Automobile Chi Chuan also hard skills, in order to continue to enhance the system force, last year, Guangzhou Automobile Chi Chuan innovative application of the new Guangzhou Automobile Global modular architecture GPMA, and the completion of intelligent manufacturing plant benchmark – Yichang factory, covering the major regional overall layout.
For automotive manufacturers, a good product needs a good platform. Now, the modular flatTaiwan into a major car brand key to success in this regard, Guangzhou Automobile Chi Chuan again at the forefront of development, the new Guangzhou Automobile global platform modular architecture GPMA officially put into use, this is the last few years, after the master has many years of experience in the development of led platform to create high-quality modules, it is worth mentioning that this architecture covers car, SUV, MPV and PHEV / HEV various models, is the first taking into account the global automotive market demands different platform architecture, product performance can achieve a qualitative leap, most importantly, the new carrier member relative to the previous generation of integrated energy-saving more than 20 percentage, common rate of more than 50 percentage greatly enhance product stability.
In addition, the Guangzhou Automobile Chi Chuan is also the depth distribution of production enterprises, create intelligent plant, realize the transformation from “manufacturing” to “Chi-made”. June 28, 2019, Guangzhou Automobile Chi Chuan Yichang factory officially completed, this world-class intelligent benchmarking facility, to build in accordance with the “Industry 4.0” concept to achieve production automation, digital information, intelligent management, Chi-made ecological, it single line tact of up to 52 seconds, is an industry-leading level.
At present, Guangzhou Automobile Chi Chuan Guangdong, Hong Kong has completed a large Bay Area, the Yangtze River Delta Economic Zone, the Yangtze River economic belt, all the way round the area along the layout. Starting from the inside, practicing internal strength, high-quality development of Guangzhou Automobile Chi Chuan continued energized.
matrix upgrade: to promote the full matrix-hwan new enhanced product strength
in the automotive market, most influence the future development of the business or its products and product force, in this regard, Guangzhou Automobile Chi Chuan did not hesitate to build its own brand of the most perfect system, covering cars, SUV, MPV, adhere to the positive development, but also the face of consumer demand for new cars, Chi Chuan is also making efforts to promote full matrix rejuvenation upgrade.
Second Generation Trumpchi GS4 is a typical upgrade models. As a best-selling SUV in the market for many years, and the millionaire owners of reputation and trust of classic cars, second-generation Chi Chuan Huan GS4 has been a significant new upgrade, which is based on a new global platform Guangzhou Auto modular architecture GPMA build the first paragraph SUV, this model from design to driving control configurations were then leapfrog equipment. First of all, the second-generation GS Chi Chuan4 to achieve the design of younger, it not only into a more fashion elements in shape, it is the world’s first car equipped with micro-channel version of the production model, it adds a lot of intelligent configuration, so that young consumers is difficult to say no. In addition, in terms of quality and technology, the second generation Chi Chuan GS4 to achieve the same high standards of the industry, such a “good faith work” is also deeply impress consumers, second-generation Chi Chuan GS4月上市后首月销量突破 1.28, explosion models to become the new market segments potential previews.
Furthermore, paragraph 2020 Trumpchi GS8 grid is full force. The new model uses cutting-edge design and technology industry, Lingyun domineering appearance, pattern of luxurious space, global hardcore Driving, ADiGO (intellectual drive interconnect) ecosystem, and the new car is also equipped with third-generation Chi Chuan 390T engine 2.0T GDI engine + love letter 6AT third-generation automated manual gearbox, plus contains GCCS combustion control technology patents, a number of leading international “black technology” blessing, to reduce fuel consumption 7.9L, reproduction king attitude.
Guiche: through the difficult 2019, into a more difficult 2020, the automotive market is turbulent moment faded, still trying to transition new four modernizations poke “fog.” In this context, Guangzhou Automobile Chi Chuan Reloaded, a new battle began, reported that Guangzhou Automobile Chi Chuan will start QDR (quality, durability, reliability) project to establish control indicators, improve endurance quality standards, carry out market environment comprehensive inspection certificate, the implementation team of experts of professional judgment, the implementation of quality management durable vehicle, in this difficult of the war, all-round attack, bravely forward.