brought the Thai public the name, many people the first impression is to have a rival Porsche and other luxury cars appearance, stylish interiors, hit the price of fractures and appalling quality.
Once upon a time God Zotye a motor racing car SR9 caused an uproar, looks exactly like the Porsche macan, and cost only 100,000 to succeed, the year can be described as beautiful exactly the same moment, just five days pre-sales exceeded 2 million, even with the fire of a full set of decorated bunch of modifications players on Taobao have to buy a Porsche macan, almost to the point of real ones, in 2016– 2017, you will often inadvertently discovered Porsche figure in the village, close to the look only to find Zotye is SR9. Have to say, a cool appearance did meet a lot of people dream of luxury cars.
but, after all, mere imitation does not come true, over time, we interest SR9 has started to weaken, and in 12 consecutive months of sales after 0, SR9 has become a zhongtai another abandoned child.
The reason is nothing less than the following:
First, the original can be hot SR9, almost 10 people 9 one is directed at the high imitation to the appearance, but are only really after, is pointing the way people really losing of face, especially when true Porsche macan face to face and even more unspeakable embarrassment, so too after this fresh enthusiasm, simply relying on high car looks and can not attract customers, but because too similar to be counterfeit will be made fun of, ridicule colleagues became handle, you want to buy a SR9 owners can be happy it, so this car the car appeared inadequate stamina situation.
If the mere appearance of novelty is not enough to explain the loss of cliff-style decline in sales, the most fatal problem also lies in the quality of the car, although has the appearance of luxury cars, but the quality and luxury cars can be described as thousands of miles apart, many owners are reflected SR9 serious engine failure of the models, often inexplicableIts wonderful fault indicator will illuminate abnormal sound transmission, steering abnormal sound, safe driving support system failure, the ring where almost does not ring, where ring should not idle, thus to control the quality of poor user imagine how have the courage to buy.
In addition to abnormal sound, there is a more common problem is the leaking skylight, an owner of Heze in Shandong, to mention just three days the car just in case to the rainy weather, so the new car stood did not open, and so fine to go by car, but the car was found on the floor full of water, when the owners to clean up the water off to the 4S shop for processing, the answer is no luggage rack sealed, you need to leave the car in the shop maintenance. Just bought a new car three days did not do a good job sealing say, when the owners of online feedback problems, but found that it is not a case, Suzhou SR9 owners also face the problem of water leakage, the official explanation is sealed not done it is good. In addition to leaking inside the car, the headlights also SR9 water, fans determined to search a bit and found the Thai public water leakage does not occur only in SR9 this kind of models who, in the T600 models also have this problem. Paul Thai visible when quality control is really the difference to a certain extent.
on professional auto quality complaints platform, for the amount of one month the Thai public complaints actually have up to 10 pages long, this the failure rate can be very scary, we can see all the Thai models only a good-looking skins, but failed to match their strength, seeking only high imitation of foreign luxury brand appearance, but do not pay attention to cultivate internal strength that still engine before the joint venture brand for generations. This car do attitude is clearly problematic. For consumer complaints, all the Thai public relations department did not find a reasonable solution, not come up with a responsible attitude to consumers, word of mouth marketing is little here in the Thai public.
SR9 Another very serious problem is the marketing system disorder, has been circulating on the Internet before a public Motors employees internal models and price list, These include the Thai public to sell more fire T700, T500, Z700 and SR9 models to SR9, for example, the official guide price 109,800 employees internal price is only 54,000 yuan, almostIs sold at half price, if this is for the welfare of employees to blame, but such a large decline seen this car cost is not high, the pricing of the terminal with the decline in sales will be very large. Terminal unrestrained lower prices, is bound to affect hedge rates used car. Originally its own brand in the hedge ratio is not dominant, playing fracture Zotye car even more out of the question, you can imagine, you buy this car will also take into account the residual value buy with caution.
Conclusion:
Chinese automobile industry now has reached the Red Sea shuffle stage, is bound to be some car prices in Ebb Tide be eliminated, want to build their own brands god car, a good-looking appearance is not enough, the road and there is no shortcut at all. Ebb Tide left after the fine must be such as Harvard H6 Yen value, interior, space, power, quality control, cost-effective all aspects of balanced development, no vehicle fatal short board, as to go like this network SR9 red line models, Sheng will decline is inevitable, become abandoned child also makes sense.