South Korea has been developed in Asia’s economy, and the car industry is also very developed, has never stopped his own “luxury car” dream. Deluxe cars not only reflect the design, manufacturing capabilities of car brand, but also to reflect the strength of industrial strength of a country. Therefore, for a long time, luxury brands, super luxury brands have developed in Europe and America. Although Japan also has luxury car brands such as Lexus, there is still some distance compared to European luxury car brands in the world.
The modern car of Korea has actually developed luxury cars very early. From 1999 to now, it is generally experienced from Jacobs, to Lawns, and then go to Jieji, three development phases.
Review the history of modern luxury car development, in fact, from beginning to end, it is implicitly imitated, and then independently develops. Previously, no matter what Yaki, or Launs, in fact, the small batch entered the Chinese market, but eventually couldn’t. In 2021, Jieji entered the Chinese market, then Chinese users can also accept this luxury car brand from Korea?
[1] The opening of the Korean luxury car, Yakki, Modern and Mitsubishi cooperative development 
1999, modern The first luxury car, Yakishi, which car R & D, is listed. At that time, modern cars did not manufacture luxury cars experience. Thus, modern cars and Japan Mitsubishi teamed up with Japan Mitsubishi’s power and platform. So Yakish is called Mitsubishi Proudia in Japan, which is called Yakki in Korea.
The first generation Yakish is not only similar to Mitsubishi, but also from Mitsubishi, and modern top are more modifications. The top-mounted model is used in a 4.5-liter V8 engine, which is the development of modern and Mitsubishi, which uses direct injection technology. However, the direct injection technology is not very mature, and then the gasoline quality is not high in South Korea. The problem of 4.5-liter V8 models listed in 2001 continued. In 2003, modern cars were sprayed into multiple injections before they were improved.
This car has been selling in South KoreaBy 2008, it was suspended in Japan because of poor sales. So people who know this car is not a lot.
[2] Modern completely independent luxury cars that fail to fail!
The second generation Yakish, and later Launs, it can be said that modern car is the first independent design and development of modern cars, which is the first time in which modern cars has developed a longitudinal rear drive platform. But even in the Korean market, Yakishi and later Launs are not very ideal. Of course, in addition to the product, modern luxury cars fail, there is no brand history to accumulate, and the sales and after-sales channels of modern cars in the South Korea market are not too big and luxurious. 
So Yako is only some achievements in the Korean local market, but in the overseas market, there is no great wave.
[3] 2015, modern car is established in Jieji, from sales model, after sale, Lexus is a teacher
In 2015, modern cars set up a giggica brand, and it is determined to make Jieji to create a luxury car brand. Through the accumulation of high-end product experience. Modern cars ultimately decided to take Lexus for teachers.
So we found that Jieji, Lexus, more similar to the name of the model. In addition, Jieji also learns Lexus first into the US market. And learn Lexus provides a pretty good warranty service.
In addition to the Mercedes-Benz, BMW, Audi, other luxury brands must be successful, there must be unique selling points. Lexus features three obvious labels that have a good product design, a mature, mixed power system. In Jieji also has three labels, which is unique design, a mounted positioning, and high cost performance.
[4] Digging front Binary design team, product design is a “helpless innovation”?
Jiegi Siji in the productIn design, it is close to the direction of the European car. The Koreans still think that Europeans will also design and develop luxury cars. So in 2015, Jieji was digging Luke Middot; Dow Kework. It is the Chief Designer of Bentley before joining Jieji. So we also saw a lot of Bentley’s design style in Jieji.
Jetis’s logo did not say, Bentley’s little wings logo, was imitated by Jetis, and made a small wings logo. But this logo is not Luke Middot; Dow Kewalk is designed, and there is already a logo style before he joined Jieji.
In addition to logo comparison, Jieji’s rhombus is also very similar to Bentley. But many people may say that the Nieny model is still very unique, quite identified. But from the outside world, this is more like a quite innovation.
For example, since Audi first started using “big mouth”, “triangles” Alpha Middot; Romeo, “four-sided” Audi, “Six-sided” modern design style has already been Of course, the most use of the quadrilateral, Bentley is also. In addition, there is also its own independent style like BMW. So how should Jieji design? For the sake of different, Jieji uses the “five-sided”.
For example, now the luxury brand car, the use of integrated headlights, BMW angel eye light, Audi’s matrix headlights are also famous. So how do you find different on the headlights? Then simply design the two strip shapes of the component.
So I think that the design of Jieji cars is for different and different, of course, in Luke Middot; Downkwalker’s pen, Jiegisi is still acceptable. But when you see it first, you can think of it, is it a Korean car? Can’t!
[5] The true luxury is a cultural heritage, which is the lack of gignsale!
I believe that when we see RollsleyWhen I thought, I thought it was a British, not BMW. Because we can feel the gentleman of the British, we can feel the gentleman of the British, the pride and brilliance of the British Empire, although Rolls Royce is already the brand of BMW, but the Rolls Royce car The unique temperament is that any car is replaced.
When we saw Ferrari, it was certainly it. Italy has born the most artists in the Renaissance Period, Italy’s paintings, the building is uncomfortable at the time, and even the romantic feelings of Italians can also react deep into the car.
This is a culture of a country that brings unique temperament to the car. This kind of temperament is also there. The proportion of red flag H9, the proportion of design is representative proportional division in Oriental Aesthetics: Silver 1: √ 2, which is 1: 1.414 …, rather than the west gold segmentation ratio 0.618. Silver proportion is more reflected in formal elevations, this ratio is reflected in China’s traditional buildings.
So when we see the red flag H9, we can think of China first! This is a deep historical culture that gives the car unique temperament.
However, Jiejisi is nothing, because there is no deep historical culture in South Korea, the design of Jieji, is a complete European design, which is the design of the front Bentley designer.
So the final problem, can Koreans make luxury car brands? My point is where it can be quantified in mechanical parts, engines, gearboxes, and chassis. It is possible to catch up. I believe that Jieji is not so big in these aspects and Mercedes-Benz BMW. However, Jieji’s construction, including the product design level, it is not enough, and the red flag is stronger than it. This is the happiness of the Korean brand that is lacking. The day after tomorrow is not enough.