because of the rapid spread of the new crown pneumonia, by far the major companies can not return to work, production can not be, it will have a significant impact on the plant, supply chain and Chinese domestic car sales.
Reports indicate that the first quarter of 2020, China’s auto output will reach 10 percentage decline, and some even said that if the epidemic continues to mid-March, China’s auto output will lead to reduction of more than 1.7 million, down 32 percentage. This means that China’s auto market will face unprecedented downturn, after all, most people have not nest at home to go out fighting the epidemic.
now face the same disaster, many enterprises have been no small impact, after all, do not return to work there would be no cash flow, the foundation would also like to take on staff wages, so many companies will face great problems of survival. Faced with these problems the major car manufacturers and dealers have not been idle, have come up with their own home policy responses to deal with the epidemic.
In this regard, Geely, Great Wall, Volvo, Guangzhou Automobile Chi Chuan, FAW – Volkswagen, Audi, Beijing Hyundai, Nissan and other domestic mainstream car firms have in the first a time to make adjustments for the impact of the epidemic response: relax dealer performance evaluation, active as a distributor partner of loss of subsidies, reduce the impact on the customer car during the life of the epidemic, and the flexibility to change the marketing model, the use of online car sales, online problem-solving and other coping styles.
During the epidemic, although the enthusiasm of consumers to buy cars temporarily suppressed, but the demand is always still there. In this case, online marketing is especially important. Includes not only the propagation of online promotions, further extends to the transaction. Here small series that online sales service is very important, in this epidemic now, people do not buy a car enthusiasm dissipated, but will increase with the end of a wave of the epidemic, in January and February is the car itself in the first quarter sales of off-season it should not have a significant impact on their performance the whole year. So now the cloud office, online via the telephone micro-channel broadcast and other forms of presentation and display products, answer questions, and then with some preferential policies, then directly into the line to buy a car, put the car down the line, this approach is not a bad idea .
then return to work today for most businesses, the major 4s shop dealership is how the business? In this regard, every practice is different, many businesses have recently been started up. The first day started: car prices on “cloud office”, the dealer selling cars online, online car dealers to open new ways. Listen 4s shop sales work friends said the store was empty very clean, come to the shop every day to see one or two cars, very clean. Then they met to discuss the collective performance has turned to online live, and to his circle of friends in the store to advertise, promote online exhibition, online car buying and consulting services. In addition, most dealers FAW Pentium VR also opened showrooms to look at cars and VR services, etc., to help users look at a full range of cars and consultation.
how to sell cars online that effect? “No one concerned.” My friend replied without hesitation. He bluntly said, made circle of friends to sell cars online advertising, in fact, give their own points “placebo.” Whether live or online to buy a car, get through other online channels in the flow above will encounter some difficulties, but at this particular moment, we can only exposed this way. But in fact we do not panic 2020 3 – December market still has the potential to achieve positive growth, affected by the impact of the epidemic, some consumers originally expected to net about car travel solving ideas were shaken, private car purchase will enhance the enthusiasm. I believe we will be able to unite and tide over the crisis, the Chinese oil! Wuhan Come on!