Jaguar Land Tigger is not secret in China’s market holiday. The problem of polarization, many problems, not good, and the problem, the problem, is now the pain points that the Jaguar Land Tiger model cannot avoid. Branding is always linked to the user’s reputation, otherwise even if there is a reputation of the Land Tiger, consumers’ bad car experience will only become a stumbling block that hinders sales.
To know, the imported version of the road to the road has increased by 200,000, the highest landing price is close to 900,000, and now the domestic version is expected to be 400,000, and the terminal has The huge benefits of tens of thousands of yuan have become fresh. It is probably that these years of road tigers are more affected by the Chinese market, which is increasingly a luxury brand of the edge.
The road tiger also made struggles, or no matter the new car aesthetics or the new discover of the fifth generation, no It can realize the vision of brand power recovery. On the contrary, the resurrection has been silent for several years, and the mid-site hard-owned SUV – guards can really defend the last dignity of the Land Rover.
Brand premium reproducible 
Since the listing since July, after less than half a year, the 2020 road tiger guards have delivered quantity to the Chinese market. About 3,600 units, which is approaching thousands in December. A single set of numbers really reflects the importance of the guardian for the heavy way to reshape the road, and 3,600 people in the district or even a first-line luxury brand model.
However, don’t forget, the guard is a high-end small hard-working off-road SUV, naturally cannot and mainstream luxury brand weapons. It can achieve such results in the price range of 77.8-9.58 million yuan, and believe that the Land and Tiger is already a satisfactory answer. What’s more, the guards have not been fully released in the capacity terminal. It is reported that even if the terminal market is expected to increase the price, it is difficult to see, it is enough to see that consumers chase the new generation guards.Popularly reached unprecedented.
The joke at least “seven crowned tiger, six-fold leopard” does not exist in the guard. The price increase will mean that the brand premium, consumer heart is willing to bear additional prices other than the guidance prices, which can be considered to be recognized to the Land Rover brand. It is undeniable that the luxury brand of the Land Rover Range Rover can also be called a number of two in the industry, sitting flat with the Porsche Cayenne. It is possible to locate the model to expand the brand influence, but it is contrary to the initiality.
At this moment, it can emerge, a model of the guardian to give the brand, can be said to have bleeding for the brands of the road to the road. At the same time, the market heat of the guards will be used to boost the sales of the remaining models. It is the key to the current guards to continue to provide brands. It is due to the pain points of the model that leads to the price of the Land and Tiger brand, is it perfect in the guard, or is it just a momentary impulse of the consumer, waiting for a certain period of use, the guard will also report the path of the Land and Tiger?
In fact, at the beginning of the new guard And individuals don’t look at its prospects. Ping, the traditional image of Guardi hard, is always deep into the hearts, from the birth of Land Rover Series I, from 1948, is officially named guards until 1990, decades, with powerful off-road performance, skin-durable reputation and hard-free box classic style, Make it a solid foundation for the lack of label and land, and the later discontinuation is a pity.
The appearance of a new generation of products becomes rounded. In addition, the non-carrier vehicle body that is off-a-road vehicle threshold is also replaced. Such unsprotic personality is difficult to associate it and off-road vehicles, not to hope that consumers will be willing to buy them.
However, one in realityThe car is hard to give me a slap in the face. As the new generation of Mercedes-Benz S levels, even though we have a lot of dissatisfaction with its shape, it still can’t be loyal to its potential customers on the Mercedes-Benz flagship sedan. Confused a new generation of guards, although the past classic model is very different, even abandoned the inherent non-loaded structure, but from another aspect, the adjustment of the new car is in order to adapt to the development of the times, and the daily variety of different The use of the vehicle scene generates compatibility.
More importantly, the changing vehicle body does not represent the cross-country landing of the road tiger guards. The new guards are born in the D7X of the exclusive platform, using the integrated body of the whole aluminum architecture, rigidity is ten times that carries the body strength, three times the common non-carrying body, the anti-tweeter rigidity is close to 30000 nmIDDOT; M. At the same time, the carrier body can take into account the comfort and handling of new guards in the usual road driving, avoiding the singleness of traditional hard-owned off-road vehicles in use.
In addition, new guards still retain many design elements as classic models. For example, the top window of the “Alpine Light” side of the roof, the tail side opens and the plunched preparation, and the square shape is equal to the classic pulse. Especially the square of the square, the box shape, the temperament is not lost, the Mercedes-Benz G.
Seizing the development opportunity
It can be seen that the guards have a good development momentum in China, although the time to market is not long, the road to the rig is still launched in February. Its 2021 models, the price is consistent with the original, canceled a 9.233 million starting model, and it is planned to add two short-shaped three-door five models to further meet some personalized needs of consumers. Extremely diversified role settings, which effectively enhances the competitiveness of the Land Rover brand in the market.
According to the user’s feedback, now buy guards may not need to be listed.At first, the price of 100,000 is so exaggerated, but still enforcing the decoration of 50,000 yuan. In other words, it is impossible to take the original price to take the new guard, and it is not necessary to have a discount. The market market in the new car is still properly taken.
It is worth mentioning that the recent overseas media released a set of road tiger guards 130 models. The new car will be based on the 110 model, the continuation of guards, the maintenance and the 110-model 322mm wheelbase, the body increases from 342mm to 5100mm, expected to be equipped with 8 seats. In terms of power, plugging mixing and 5.0 L V8 increasing engine will be provided. The guards of the guards in different bodys will help the Land and Tigers are more accurately palatable to the purchase of car choices.
According to the CFO Adrian Mardell, the Jaguar Land Rover, the size of the guards 130 will effectively improve the guards. Sales in China, North America, and the Middle East are expected to open delivery in the first half of 2022. Focus on the consumer of household positioning, you may wish to wait another version of the 130 version. 
Yason Summary
Land Tiger Wei Shi at the family The positioning of the medium is not the highest, nor is it entitled, and its success can be attributed to the enthusiasm of the feelings. Of course, more important or competitive mechanical literacy. Cherish the efforts of good brand premium, don’t let the hard-stayed good reputation to put into the east with time. 