[ Chexun Wang reported ] November 22, 2019, to bring its Infiniti models debut a variety of important 2019 Guangzhou Auto Show, Infiniti show the perfect product matrix with strong product strength. To celebrate the 30th anniversary of the brand, Infiniti officially released at this show two 30 anniversary limited edition model mdash; mdash; QX50 limited edition model suggested retail price of 391,800 yuan, Q50L limited edition model suggested retail price of 319,800 yuan. As heavy as a gift of the Infiniti brand book was also officially unveiled this show, for the first time a complete view of the development process of Infiniti, the future development vision.
Since the birth date, Infiniti relentless innovation in design, technology areas to color values of superior design language, superior talent ldquo; black & rdquo ;, and many very stunning classic cars, Yen value achievements and talents of both unique charm. This year is the 30th anniversary of the Infiniti brand, by creating ldquo; endowed with both rdquo; products, multi-have marketing temperatures, more respected sense of service experience, Infiniti show the new atmosphere in all aspects of products, brands, services, users value raised to new heights.
Mr. Mao Limin, general manager of Dongfeng Motor Co., Ltd. Infiniti represented: ldquo; the future, relying on the rapid development of electric Infiniti, intelligent technology, to rethink the design concept in luxury cars and more likely on the driving experience. Adhering lsquo; Made in China, for the Chinese rsquo; localization strategy, Infiniti will create more high-value color, talented high-quality products, and Chinese consumers together to create endless possibilities on the road driving and life. rdquo;
Dongfeng Infiniti Automobile Co. Executive Vice President Mr. Gao Zheng Hao said: ldquo; Dongfeng Infiniti 30th anniversary as an important opportunity, innovation marketing, product build, user services, and many other aspects of a brand new weather, constantly optimize the sales and service business and create more value for customers and achieve long-term development. rdquo;
30th anniversary limited edition models listed develop their products a new look
in 30 years, as a daring luxury car brand, Infiniti will face value and talent through the development of both the charm always, we continue to bring high color value for the user, talented models. As an important tribute to the 30th anniversary of the introduction of the Infiniti QX50 and Q50L the 30th anniversary limited edition model to more driving enjoyment of high quality, high value choice, support for user feedback and fans.
The listing of the QX50 limited edition installation was equipped with the kingpin on the basis of the existing level, significantly strengthened active safety configuration, equipped with full-speed segment Intelligent Cruise Control (ICC) , vehicle distance control assist system (DCA), intelligent brake assist enhanced (FEB), dynamic pedestrian detection warning system (PFEB), BVR front-end collision warning system (PFCW), reversing collision prevention system (BCI), reversing double side collision warning system (CTA), blind spot warning system (BSW) eight intelligent security technology, to create a comprehensive, full field of driver assistance, will be more intelligent, more luxury car experience a sense of security to the user, to ldquo; Chile, eclipsing rdquo; driving enjoyment beauty Jinshi innovation.
limited edition model designed 20-inch wheels, sport luxurious feeling more strongly; a unique 30th anniversary logo and demonstrates the limited edition status.
Meanwhile, Limited models equipped ldquo; hypervariable engine rdquo; VC-Turbo engine for the world’s first variable compression ratio technology, high-performance and high-performance perfect both.
Q50L continue to strengthen the unique charm limited edition luxury sports cars in the existing level on the basis of kingpin to higher-value, more powerful configuration to clear all the beauty of sport. By was equipped with a track suit, once again enhance the texture of the movement of the vehicle.
19-inch wheels designed withTo a stronger visual impact; intelligent remote control keys provide convenient and out freely enjoy; 30th anniversary limited edition identifies the world’s limited even more unique.
Further, Limited 2.0T models equipped with a high-power engine, a sports chassis design, with comparable car agility and movement; by fine quality details build, luxurious, comfortable and unique in its class.
In addition to bringing high performance, superior color values QX50 and Q50L limited edition model, the strength of domestic models create a great camp, Infiniti also brings a strong product strength, ldquo; there Yanyou Cai rdquo; import models, to provide users with a greater variety of options value. From luxury business car Q70L to really have three rows of seven QX60 large space to create personalized fashion choice from Q60 to young jiakong who QX30, Infiniti luxury models imported to the extraordinary quality to create innovative driving experience.
In the current strong product matrix with a solid foundation for the strength products, Infiniti will continue to strengthen product strength, to further promote the ldquo; Made in China, as China rdquo; localization strategy, in order to bring more color high-value, high talented models. At the same time, with the deepening of the process of electric cars, Infiniti is actively layout electrification, Qs Inspiration and QX Inspiration concept car concept car Infiniti common interpretation of the trends of the future of electric vehicles. Future, Infiniti will launch equipped with electric, e-POWER and other powertrain models.
brand image more vivid show the new face of the brand
for 30 years, Infiniti from technology, design innovation to the brand image, out of a unique breakthrough in the road. This color value of both charm and talent will have the same qualities of people drawn together, with the Infiniti explore infinitely better life.
at the occasion of the 30th anniversary of the brand, InfinitiIt will span 30 set of wonderful history gathered into a book, to show up in the form of brand book. Through a variety of product information, a vivid sense of the brand story, clear and detailed growth trajectory, the Infiniti brand book complete presentation Infiniti glorious history since its inception, to show the possibilities of Infiniti in technology, design and create, and look to the future electrification Development Vision.
at the same time to brand the book gift, the Infiniti made around the 30th anniversary of the brand in ldquo; live out the possibilities rdquo; new theme, created to cover a number of areas sports, film and other creative marketing and brand experience platforms way, in a more temperature, more resonant communication with consumers, the dialogue, the sense of luxury and into the user’s life, so talented and popular face value.
on the cross-border marketing, and Infiniti’s big drama “far away” to carry out in-depth cooperation, a variety of models with the dramatis personae common experience of changing times, the perfect show Infiniti products ldquo; evolution rdquo; process and brand spirit. At the same time, the exclusive title 2019 Infiniti Infiniti Spartans game, the courage to break the spirit of the injection event, encouraging participants to clear all the unlimited potential.
to further strengthen the emotional connection between the user, the Infiniti to launch a nationwide selection of the owners of the most IN activities, attracted nearly 3,000 owners, more than 100,000 fans the interactive participation. In addition, Infiniti also created a new contact mdash brand experience; mdash; in Shenzhen core business areas of the Infiniti brand museum experience, to provide users with ldquo; Zero rdquo; Experience Innovation Platform Infiniti brand, products and services, is committed to presenting Infiniti the new global customer experience better vision 2.0.
user value and then upgrade to highlight the new face of corporate
for 30 years, Infiniti continues to refresh people for the luxury car brand and customer service cognition. This year, Infiniti 30th anniversary as an opportunity to further enhance the power system, in order to bring more exclusive sense of service experience, improve customer satisfaction, and create more customer value.
dealerAspects, Dongfeng Infiniti dealers to build a relationship of trust with partners, to strengthen support for dealers, distributors and not only tilt to the region in terms of policy and resources, dealers tailor more customized marketing strategies in different regions of increased regional marketing costs stand by.
on customer service, Infiniti launched ldquo; ensure customer upgrades rdquo; plan, Infiniti, Nissan, Kai Chen brand customers to replace or buy Infiniti relevant models, you can enjoy exclusive privileges; new road accident free rescue services, to be in the warranty period, foreign owners, providing free accident plight of rescue services, taxi services, scooter service seven exclusive service.
Since its inception, Infiniti constantly breaking innovation, the achievements of the great advantage in technology, design and quality, creating color value and talent of both unique charm. By strengthening product strength, upgrade brand, enhance the power system, Infiniti this year show a new meteorology in all aspects of the whole value chain. Future, Infiniti will continue to build more ldquo; endowed with both rdquo; products, build quality brand experience platform, to create more value for users, the majority of users work together to create endless possibilities on the driving and the road of life.