the evening of November 11, Lincoln China announced important appointments. Chen Chen will serve as vice president of sales Lincoln China, Wei served as senior director for automotive sales and management, before that worked for BMW Mini East, responsible for sales, now come to Lincoln China is responsible for sales, marketing and after-sale to Lincoln China senior Vice president Zhu Meijun report.
If it is out of such a message, Lincoln area in China the information is far from adequate, has been in the Cadillac and Lincoln competitive presidential car, a Bentley also had COPY because of the shape to be criticized, and now, after Lincoln’s coaching change, is not ready to come back a “stand up in Chinese market battle “mean?
in the third quarter fell by 24.1 percentage
Lincoln China for their performance, with very smooth since entering description, consider also true, as has been mediocre performance, no circle You can place points. 2014 first entered the Chinese market in Lincoln, sales reached 11,630 in 2015, 32,558 in 2016 sales, 2017 sales of 54124, 2018, Lincoln sales in China reached 55,315. 2019 The market was a little cold, so the Lincoln Navigator, Aviator and other new models up and down the foot work, three quarters of 2019 Lincoln cumulative sales in China reached 33,692 units, however, poor performance in the third quarter Lincoln , 11,618 new vehicles were sold, down 24.1 percentage year on year.
vice president and perhaps more space
[123 ] for Lincoln coaching change, early in 2018, and last year’s July 16 announced the appointment of Mao Jingbo Lincoln and president Lincoln to China, Asia-Pacific, in this position, Mao Jingbo Lincoln will lead business operations in China, and promote the continuous development of the luxury car brand in China.
This time, near the end of the year 2019 drew to a close, Lincoln Chen Chen served as vice president of sales in China, China is mainly responsible for the sales market, and report to Lincoln China sales and after-sales senior vice president Zhu Meijun. Under the premise of the market is so sluggish, Chen Chen was also given the high expectations of the “seed”, Wei left China to join Lincoln, is not there a wider, the world can force? And now Chen Chen Although attachment as deputy, but according to the current development of China Lincoln, coupled with previous work experience, and Chen Chen every promotion track, the deputy remove the word is just around the corner.
and Cadillac presidential car competition
Speaking of Lincoln, some say had the status of “presidential car” act, but when it comes to presidential car, but be sure to play old rival – Cadillac. In 1938, Franklin middot; President Roosevelt ordered two Cadillac sedans, followed by the second year, President Roosevelt added as President Lincoln Sunshine Special car, this time the two brands draw, but by the time Clinton took over as president but car there is no longer a Lincoln.
Although the “struggle” on Lincoln’s car does not work, Nazan from there is nothing to see on the sales of new ways to win? As can be seen from the 2018 sales data, Lincoln sales in the Chinese market to 55,300, an increase of 2.2 percentage. Look at the United States market, Lincoln sold 104,000 vehicles, down 6.8 percentage. If China and the US market in computing together, total Lincoln sales in the two markets was 15.9 million units, only 35 percentage of the sales share of the Chinese market.
Guiche: Lincoln’s sales and net imports is not very good and perhaps also a relationship, after all, this price will be very strong, from the latter part of maintenance seems to be slightly more expensive, not to price changes in other brands the amount of the win. The Chen Chen to join, hoping to bring better results, I hope Chen Chen can go smoothly vice positive.