Deluxe brand is not synonymous with success, in addition to the sales of BBAs, high popularity; of course, there is an edge player like Infiniti, singing. And if you want to pick a bottom, “DS” from the legal system will definitely be nominated.
As a luxury brand of PSA, DS (Ai Shi) has entered China in 2012 in Chang’an and PSA in 2012. However, it is really a wolf. In 2019, because of the long-term loss, Changan and PSA sold all the equity to Baileng Group, and DS can only operate independently.
The DS in the turbulent period is naturally a terrible. In 2019, there were 2110 in China in China. In 2020, only 500 vehicles were only accumulated, such results, said it is the worst luxury brand.
Although the DS looks like the end of the poor, people are still very tough, indicating that they will not withdraw from the Chinese market. However, it is said that it will ultimately rely on strength. After all, the current DS is only DS7 model is sold, want to turn over, have new products.
DS7 (Guide Price: 22.99-31.999)
From its release plan, new luxury car DS 9 and the first pure electric SUV DS 3 will enter China, and the latest generation of DS4 issued overseas, considering that it has sold in China, great probability will also introduce. That is to say, full of full calculation, DS is currently holding three new cars, then can they bring a line of life for DS? Today, let’s take a look at it.
1. DS9 medium-sized flagship sedan
As early as August last year, DS9 was officially unveiled in China and opened pre-sale (no specific price), new car positioning medium flagship sedan, produced by China Factory And sell overseas markets. At present, DS9 has been listed in Europe, pricing is 4.77-8 million euros (about RMB37.9-635 million yuan).
As for the Chinese market, there is no fixed number. However, from the official attitude, the new car is still hoped. From the overall design, the new car does have the style of the flagship, and it looks elegant and no loss.
As the maximum size of the car launched in the history of the DS brand, the DS9 is long The aspects reached 4933/1855 / 1468mm, and the wheelbase is 2895mm. Compared with the same level, it is still a comparative mainstream level.
Interior, new car emphasizes design and detail control , Including the common electronic blocking, hollow flat steering wheel, including the PSA group model. The clock design and the “one button start” button set below, it highlights the unique personality of the law. 
[123 In terms of power, the new car uses the front wheel drive, with the fuel version of the model to carry a 1.6T engine, the maximum power is 215 horsepower; the plug-in mixing model adopts the 1.6T engine + motor combination, the maximum power is 250 horsepower, pure under WLTP conditions The overhang mileage is 50 km. On the traditional system, both 8-speed hand-in-one gearbox is matched.
2, DS 3 pure electric small SUV
At the Shanghai Auto Show in April 2019, the DS brand officially released DS3 CrossBacke-Tense (DS3 Purpose Edition), the new car is the first pure electric vehicle type, positioning small SUV. Previously, the official said newThe car will introduce domestic, but there is no specific message so far. 
Although it is a pure electric identity, the overall design of the new car is similar to the fuel truck. In fact, it also has a fuel version overseas, and the DS3 pure version is based on it, and it is actually “oil-to-electricity” in it now.
DS3 fuel plate
interior, DS3 pure electric version is still very bright, black and white Color, simple and atmospheric. In addition, multiple diamonds below the suspension screen are very personal.
, the new car will carry a battery pack with a capacity of 50 kWh The maximum power of the drive motor is 114 horsepower, and the NEDC’s life is 450 kilometers. Such data is in the current electric market, and there is no discipline right.
3, the new generation of DS4 compact hatchback
DS4 was first released in 2010, and in 2012, China introduced China, but due to a lower brand awareness, The price of the grounding gas (guide price: 24.28-2728 million), so it is not possible to pay attention. After 10 years, we ushered in a new generation of DS4. 
From the description, the new car is still very eye-catching, such as front face-type large-size grille, and the folding LED day Running lights. In addition, the exaggerated lines of the side, plus the narrow taillights, with the slippery roof, and the motion burst.
[123 ] Size, the long-width height of the new car is 4400/1830 / 1470mm, respectively.The wheelbase is 2675mm, and the data is fully leading the new Audi A3. It is reported that a new generation of DS 4 will provide a more sporty Performance Line version, in addition to traditional hatchbacks, and a higher CROSS version of the ground gap. 
In terms of interior, the standard T-shaped central control layout looks very smooth, the new car mainly emphasizes the sense of technology, and is equipped with three The block screen is a full liquid crystal dashboard, a 10-inch medium control screen, and a 5-inch LCD screen in front of the gear control.
[123 In addition, the new car also has an Ar-HUD header display, which can reach a projected area, except for basic speed, road identity, and vehicle information, the travel route can also be displayed, and an additional labeling of front vehicles.
In terms of power, the official does not announce the specific engine information of the new DS 4, but it is now known that the fuel version of the new car will provide 130 horsepower, 180 Horsepower and 225 horsepower three different power, and also equipped with 130 ps diesel engines.
The new car is also optional, of which the motor is 180 horsepower, 110 horsepower, including 225 horsepower, pure electricity 50 km. It is reported that the new car will be launched in Europe in Europe in the fourth quarter of 2021, and the subsequent probability will introduce domestic production. After all, we want to support the revival of DS, it is necessary to enrich the product line.
Small knot
In general, the three new cars held by the DS brand also have a certain point of view. Can be introduced, the comparison of the current single product line is really better. However, the problem is that they have no exact introduction time since now, this is notForbidden people want to ask, is this in the back of your strength or effort?
In fact, DS wants to survive in the Chinese market, in addition to the product itself, will face more challenges, such as brand promotion, distribution Business network construction, after-sales service, etc., these are all needed, and the current DS is still attributable to the PSA Group. It is willing to pay money in the case of loss, it needs to be a big question mark.
Heavy, such as Honda and Nissan, have not been able to live songs and Infiniti, the fate of this DS, is afraid that it is also a little bisquier. So the majority of netizens, do you think that DS is saved? Welcome to “the” vehicle domain “, share your opinion in the following reviews.