In recent years, the progress of domestic cars has been obvious. Whether it is a comprehensive strength such as shape, design, technology, configuration, etc., or quality, word-of-mouth, preservation rate, etc. Reflected in the market, it is called a good domestic model that has become more and more, such as Haval H6, Changan CS75 Plus, Tank 300, Geely Star Rui, Biahan and so on.
In the sales volume, those head autonomous vehicles are also expressive. Despite the influence of the epidemic, the sales of Geely, which has been serviced from Geely, which has declined last year, but in 2020, the total sales volume exceeded 1.32 million, and the sales champion of China’s brand passenger cars have been sold in a consecutive year.
After a strong Changan Group, it was sold in 2003663, of which Changan China brand car sales was 150,33,36, Changan China brand passenger car sales reached 978398 The same growth rate of the triple has reached two digits, but also the largest independent independent brand. 
The Hongqi, which was hopped, also completed 200,000 sales targets in 2020. And on the second line of luxury sales list, force the Volvo, Jaguar Land Rover and other brands.
As for other mainstream autonomous brands, the same also mixed the wind sound, the Great Wall Motor has a new high, selling 11.1 million; Chery is stable, selling 73 10,000 new cars. The new energy giant BYD has exceeded 400,000, of which the sales of new energy models were 179,054, and the first year of 40 consecutive years.
In this way, the domestic car has been recognized by more and more consumers. . However, according to the multiplier data, since 2017, the market share of domestic cars has fallen year by year, especially in 2020, the city’s share is a new low in 6 years, only 35.7 percentage. 
Seeing this, many netizens have been wondering, clearly the quality and brand image of the domestic car have a great progress, but why and the gap between the joint venture brand, it is getting bigger and bigger?
today, China’s car brand is now being present, the stronger the strong, the more weaker weak. It is true that the self-owned brands of the head do have earned “people”, and also achieved sales growth. However, when everyone turned its attention to the autonomous brands of those three or four lines, they will find that there is a serious brand loss, such as Zhongtai Auto, Lifan Motor, Changfeng Cheetah, Na Zhijie, Post Motor, Brilliance China, etc. The car company did not quite 2020.
To know, the white heat and epidemic of market competition has accelerated the reshuffle of domestic autonomous car companies. It is to know that although these brands do not have much core competitiveness, they still have a lot of market share in the past few years. Like Zhongtai, the total number of results were sold in 2019.
2, the joint venture brand is explored, the medium and low-end markets in the competition
In recent years, the autonomous share gradually decreases, and The joint venture brand such as Germany and Japanese system has become the biggest beneficiary. In addition to having a strong product force, a good user reputation, the price of joint venture brands continues to take. For example, this year’s popular models have a large discount in the end market. In addition to Toyota prices in the Japanese, several other Japanese brands have certain market deals.
Moreover, in the past, 100,000 or less has always been an autonomous home field, but now, it is a situation that has become a self-owned and joint venture. The most typical offensive car companies are three categories. One is the representative of Beijing. Due to the expected expectation of sales, the price of new models is directly positioned and the same level is the same. Take Elantra as an example, the price is directly under 100,000, starting with the autonomous sedan. 
The second class is the above-mentioned steam is represented, and the terminal price is large due to the strengthening of the market competition.A discount (Yinglang, Cruze, etc.), which forms a competitive relationship with the independent brand model.
There is also a kind of “greedy”, his original “site” is strong enough, but still to grab Chinese brand rice bowl, such as FAW-Volkswagen The “Jetta” brand is directly rushing to the independent brand.
3, consumption upgrade, self-owned brands are difficult to keep up with
According to data from China Auto Flow Association, September 2020, The weighted transaction price of all models in the domestic market is about 156,900. Nearly 160,000 prices, whether the sedan is still SUV, the joint venture brand can provide a lot of classic models; the opposite is independent, but there is not much competitive product.
Come to a luxurious field with a higher price, and its own brand is more powerless. Although it has been advocating the self-ending of the independent brand in the past few years, it is in fact, the high-endization of the autonomous brand passenger car is not successful. In the past 2020, the sales volume of the luxury brand market has been around 10.7 percentage, soared to 13.1% (more and more people who buy BBA, more and more), this 2.4% increase is already more than independent. This year’s decline (2.2 percentage) is still large. The joint venture brand, the luxury brand has worked, and it is difficult to rise independently.
From the above, it is not difficult to see that the autonomous brand really has a huge pressure, under the double pinch of the internal and external, its sales landslide and the share are unable to be unable. Although this result is some disappointment, we still can’t ignore the independent brand in design, interior atmosphere, driving performance, and core power growth.
So,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, If there is no intense competition in an industry, there is no company falling, and that this industry is not bigger, and the competition will survive. Only such a cruel and fierce competition can be moved to enterprises to develop rapidly, in order to further promote the power of Chinese cars. To this, youWhat kind of view is there? Welcome to “the” vehicle domain “, leave a message below, share your point of view. 