In this article we analyze, in January 2020, China’s MPV market sales charts, January MPV sales of 99,000, down 34.6 percentage. Which once more selling models, including Wuling Hongguang Po Chun 730, Baojun 360, and so a lot of MPV sales have shown a significant decline.
We first look at the sales of the first Wuling Hongguang, January sales of 29,998 vehicles, down 38.9 percentage sales last year It is 49000. This year’s sales decline is obvious. In addition, 360 Po Chun sales decline is also evident, sales fell by 66 percentage only 4729. In addition Baojun 730 sales decline is also evident, down 46 percentage sales of only 7557.
In fact, we can simply look at these 10 million, especially five or six million domestic MPV models. Who by virtue of high cost, large space, and quickly occupied the four-tier cities and rural markets. These MPV cars manned up the goods can be very practical.
But with the saturation of the market, making consumers trade up, they often will not choose Wuling Hongguang Po Chun 730, but will choose a higher level of MPV or cars, or is the SUV.
So I think the consumer upgrade market saturation is the most important cause of own-brand sales decline of MPV.
In addition MPV sales in the joint venture is still relatively good, such as the Buick GL8 this car sales have been very stable, are sold every month more than 10,000 sales to 11,424 vehicles in January, up 2.9 percentage only fell, sales of the Odyssey 3729, rose by 4.1 percentage. Eric gentry sales of 3524, rose by 19.6 percentage. Chi Chuan GM8 as a representative of its own brand MPV sales for 2141, an increase of 19.5 percentage. In fact, see these models, we can also understand that their own brands HeadThe former is still not able to compete with the Buick GL8 Odyssey MPV.
and the Buick GL8, we all know it’s more general security. But with the excellent product strength and cost-effective, and it is the old and new sales models under one roof, so more than 20 million price, the consumer choose the time, from the cost point of view, will choose the Buick GL8, but I believe in 2020 MPV market will usher in a very favorable competitive models, that is, SAIC Volkswagen MPV Viloran. Its size is bigger than even some of the Buick, Volkswagen and by virtue of the strength of the product, the Buick GL8 believe will cause some degree of threat.