In January 2020, the Chinese New Year holiday and experience the test of double pneumonia epidemic domestic market performance unsatisfactory. According to the latest comprehensive sales by the Federation statistics show that in January the narrow domestic passenger car market sales of 1.721 million, down 20.4 percentage, a decline of 19.6 percentage decline significantly. Among them, in January car sales of 818,000 cars, down 23.7 percentage year on year, a decline of 19.7 percentage. Each segment models all have different degrees of decline, here we are focusing to high-end car market, sales of the model to see how performance 8.
Note: The sales data derived from monthly by the Federation [Ranking] January 2020 sales of integrated ranked Express. Statistical standards and guidance by the Federation for more than 30 million cars to start the market.
1. Mercedes-Benz E-Class with 20,262 vehicles achievements won the 2020 championship years of high-end car sales, Audi and Mercedes-Benz C-class A6L followed, sales were 17,643 vehicles and 16,966 vehicles. .
2 in the sales of the top 8 models, the Cadillac CT6 sales rose 83.6 percentage rose significantly; while the Volvo S90 sales decline year on year, down 30.3 percentage.
3. As can be seen, the first-line luxury brands and second-tier luxury brand sales a big gap. Ang Hui can be seen from the monthly sales results, its market popularity is not high.
Mercedes-Benz E-Class in the 2019 harvest year a total of 153,890 units sold, ranking behind the BMW 5 Series and Mercedes-Benz C-class ranks third. In January 2020, Mercedes-Benz E-Class can be said to usher in a “good start”, it became the only sales exceeded 200 million units of high-end cars, an increase of 6.9 percentage. Of course, good sales is inseparable from the terminal concessions, Ash learned years ago Mercedes-Benz E-class in none other 6 million. Within
At present 400,000, equipped with 1.5T engine can only buy the E260 series models, the terminal price 2.0T models will remain at more than 400,000 yuan. Perhaps the end of the epidemic will usher in a small car climax, when BenChi E terminal price level and the actual sales situation, we will conduct follow-up market research.
Audi A6L sold 17,643 vehicles in January 2020, up 39.6 percentage rose. FAW – Volkswagen Audi sales in the C-class car market in the play, the new Audi A6L has been around for a year. With the design of the young sport, a good reputation and a wealth of ancient technology configuration models will accumulate, which is also popular in the market of high-end consumers alike.
At present Ash learned that Audi A6L currently in the terminal market in Shanghai offer about 65,000 yuan. If combined with its integrated product, brand influence point of view, it really is worth the price of a luxury car is recommended.
Mercedes-Benz C-Class in January 2020 a total harvest of 16,966 vehicles achievements, up in January 2019, a decrease of 5.2 percentage . In the B-class luxury car market, Mercedes-Benz C-Class has always been the face of the BMW 3 Series and Audi A4L two main strong competitors. BMW 3 Series generation has been completed in 2019, the Audi A4L will be launched mid-facelift models in the first half of this year, they launched a violent campaign for the Mercedes-Benz C-Class this year. In addition, like last year, the advent of Cadillac CT5, Volvo S60 will also to share the market. Under epidemic, Mercedes-Benz C-class will be how to stabilize sales? Worth the wait.
BMW 5-Series sales in January 2020 was 13,600 vehicles, up in January 2019 rose 9.5 percentage. Currently Ash learned that the BMW 5 Series discount rate in the Shanghai area of about 5 million. 2019 BMW 5 Series with the excellent sales of 161,000 units of high-end car sales crown aspirations. In addition to the terminal price, excellent overall product strength is also its important reason for consumers fancy. It is understood that mid-term facelift BMW 5 Series models expected to be available in the third quarter of this year.
on the market in 2019, the 7th generation treasureMa 3 Series in January 2020 harvest of 11,000 sales results, but year on year but down 18.3 percentage drop significantly. In terminal selling price, little wisdom learned in Shanghai 2020 BMW 3 Series models discount rate of between 30 000 -4 million.
this generation of BMW 3 Series compared to the older models, in terms of comfort has been some improvement. And its basic configuration becomes more abundant, such as electronic parking, tire pressure display, automatic parking into place, closing grille active, 12.3-inch wide liquid crystal instrument panel, 10.25 inches control a liquid crystal panel configurations as standard, the higher cost. Last year, due to the experience of the new generation, so sales in the second half of the BMW 3 Series is not stable. Through the old to the new phase of the BMW 3 Series, we will make further breakthroughs in sales this year.
Volvo S90 in sales in January 2020 was 2,470 units, down 30.3 percentage, and ranked fifth in the BMW 3 Series the gap significantly. Volvo S90 current terminal benefits close to 10 million, for consumers, price is very attractive. Throughout 2019, the Volvo S90 harvest of 4.3 million units of the results, but some impact ‘price for the city “will eventually have the brand influence. Faced with the current situation of declining sales, the Volvo S90 whether at the end of the epidemic, with the advantages of vehicle safety and health, so that sales has improved? We’ll see.
Cadillac CT6 2020 January harvested 1,964 vehicles sales results year on year in January 2019 rose 83.6 percentage, also the largest increase year on year sales of this model in the list.
Cadillac CT6 sales rise significantly, ash think the most important reason is its higher cost. First Cadillac CT6 as its flagship brand of medium and large cars, new models in the listing last December soon have a $ 80,000 profit sharing, compared to competitors, the price is the highlight. Secondly, Cadillac CT6 whole system comes standard LED headlights, the whole car keyless entry, steering wheel memory, 8-inch LCD instrumentation, active noise reduction function, the main driving position memory function, 10.2 BritainPractical configuration inch LCD screen in the control, vehicle network system, Bose stereo, multi-layer insulation glass, vehicle PM2.5 filtration devices, vehicle cost is relatively high.
No. 8 mass Hui Ang in January 2020 harvest of 600 sales results, rose 0.2 percentage, but compared to December 2019 sales of 2,369 of view, the chain fell more serious than. On the one hand by the Lunar New Year holiday sales decline and the impact the epidemic, on the other hand compared to the same level models, Volkswagen Hui Ang slight lack of brand influence. According to current wisdom learned little 2019 Volkswagen Hui EnGro V models have more than 100,000 discount, but the State VI models offer about 50,000 yuan.
from the entire high-end car sales in January of view, many of them still like the Mercedes-Benz sales rose case of E, the Audi A6L, Cadillac CT6 other models appear. And by contrast, the entire automobile market in February will be severely impact of the epidemic. And at the end of the outbreak, the market can usher in “retaliatory growth”? The demand for high-end cars can be increased dramatically? We wait and see.