Text Shu food blog
Picture Shu network
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in recent Korean cars circle the car suddenly fire. The market had already been considered cold of Korean cars, but live very moist in overseas markets. Data show that in 2019 global sales of Korean cars reached 7.2 million, of which about 4.2 million modern brand, basically, and Honda, Nissan and other Japanese brands quite.
would not be discussed rankings, single terms of numbers, remove the Beijing Modern 700,000 sales in the Chinese market, global data 3.5 million is currently domestic brands elusive thus aiming to go abroad for a while to be public opinion can “eat” its own brand of Korean cars is – first of all need to face up to this strong opponent.
Low not cheap
Korean cars in the past gave us the impression that take the low road, or that cost-effective route, Korean cars earlier created a play leapfrog, such as Lang move, Sonata series and so on, rely on large-size figure is not high prices + supporting to contend with German and Japanese systems. Coupled with Korean good knife to the face value of the Yen refreshing design, it was very popular with the market.
This shows that Korean cars is clear that he and the German Japanese products disparity in premium brand terms, on the level of consciousness pragmatic and their own understanding, Korean system is also much better than the French cars (which is one reason for the latter is so bleak now), but this seems to have caused some misunderstanding that Korean cars are cheaper brands. Along with its own brand in styling, interior progress, advantage is no longer part of Korean cars, but also people time to think regime change.
but in fact the Korean cars are very popular in the North American market, not only selling well, new car quality report released by the United States in 2019, The (modern) Jieen Si, Kia and Hyundai brands unexpected beyond Toyota, Lexus these traditional overlord, the top three. Although the Chinese market separated by vast oceans, but at least South Korea Department of products subject to the degree of acceptance in the international market, and our cognitive bias exists.
Technical stocked
In the market upward occasion, the fight is selected and opportunities; downstream of the market occasion, like polar bears, like the summer – to fight the fat. In the core technology reserves, although not say Korean cars overtake Germany and Japan, but in the current adverse market conditions, steady winter should be nothing the problem, at least in parts and components, Korean cars can be self-sufficient.
If the supplier under the giant Hyundai Mobis, it produced 6AT gearbox can bypass Aisin and evry mining monopoly, facts on the AT, CVT to the DCT gearbox, Korean cars can achieve self-oxygen. Perhaps they are not in the top technical performance, but this technology coverage and independence, is currently independent brands do not have.
Even in the domestic market performance, Korea-based products are not as bleak data reflect so. Korean cars are clever in that they are objectively recognize its own brand strength and presence, and in the heyday of the German extrusion Japanese products, be careful with price wars to deal with them, and did not commit like General Department triplex, as well as French cars Hunzhao Cock wire mentality, annual sales of 700,000 units, down 5 percentage can not play burp, but the basic security.
, perhaps this is the hard nut to place its own brand for Korean cars. Has a joint venture aura, inexpensive, stylish, plus perhaps also more reliable quality label, the most important thing is, this is a really understand the mentality of Chinese brands, not French as a character flaw. He may not be particularly fire, but the sleek character has its own survival.
[summary] now say the automobile market from the incremental market evolved into the stock market, we also have to realize the importance of going abroad, no longer holed isolated city, whether at home and abroad market, Korean cars are not open around the independent product opponent. The rival the greatest significance is that it provides a demonstration: We must first of its profits.
In the process of going abroad, the course to seize the emerging markets proved your vision and efficiency, but a look at the top ten power list in 2020 Ward, Korean cars It has been for several years on the list, including pure electric system is also favored, perhaps this is the best open market permits.