Jetis, officially entered the Chinese market on April 2. Of course, many people are very strange to this brand. It is a high-end brand in modern cars in 2015. That is to say, this brand is only 6 years. Although he is not a new force company, it is indeed a very “new” brand.
It is well known that the development of the Korean brand in the Chinese market is not very smooth. Among the user’s minds, the Korean brand has always been a brand of low prices and high cost-effective routes. So will it succeed after Jieji enters China?
In fact, we can objectively put a luxury brand to the essential elements, we look at whether Nejiens has these elements.
[1] A successful luxury brand must “tell stories”?
A luxury brand must be successful, first learn to tell stories. Usually, Mercedes-Benz BMW Audi, these brands, because their history is very long, so they usually take history for a long time. For example, Mercedes-Benz, the inventor of the car once again invented the car again. For such advertising slogans, other brands can’t imitate, because of the founder of Mercedes-Benz, Karl Middot; Benz, people in the world in the world.
For other luxury brands, it is equally important to tell stories, such as Rolls Royce, China Network is the inspiration gained from the Patong Temple. Including the ceiling of the car in the car, the opening-opening design has become a family style of Rolls Royce.
In fact, the Japanese brand is also the same, I don’t know if I still remember that Lexus has also made an advertisement when Lexus has just entered the US market. That is to put the high cups on the hood, but after starting the engine, the high cup is not moving to prove his excellent engine. 
Finally, we talk about domestic brands, let’s speak red flag first. Red flag is our familiar independent luxury brand. thatThe red flag can speak in his flagship model L5. The appearance of the front shape is based on the “mountain, water” as the element, the headlights and hoods are up to form a mountain section. The water tank mask 36 straight waterfall is straight, showing the artistic conception of “moving and moving the mountain”.
The handle in the car in front of the car, the shape is a four-handed “small wish”, and each inlaid is a cloud of Yunlong, and the meaning of “Everything is good”. Red Flag L5 interior panels use Fujian Shenshi “big paint” carved by a teacher, replacing peach wood decoration. Shen’s “big paint” in the ileasonic cultural heritage, the millennium is not rot, and the long-lasting time symbolizes the perseverance of the gentleman etiquette. 
But it is clear that Jieji is not good at these. This brand has been established for six years, and the country in South Korea is not so rich. History and culture.
Also, because so Giezi gives a new feeling in design, but to design, don’t say it is a luxury brand, it is Geely, BYD, and the Great Wall These independent brands are designed. In fact, it will not lose to the Korean brand. However, the brand history and culture includes storytelling, this ability is currently close to Jiegis.
[2] A successful luxury brand must have a well-known worldwide.
Second, a luxury brand is going to success in China, then we must first succeed in overseas markets. Mercedes-Benz, BMW, Audi is already a world-renowned luxury brand before entering China. Although Lexus is also relatively late, Lexus has entered the Chinese market, it has been great success in the North American market. So now Lexus can’t count the luxury brand of the first line, it is better to sell in the second line of luxury brands.
How is Jieji? In fact, the performance is more general. As a luxury brand in South Korea, its sales in the Korean market is only 100,000, and the sales of only 16,000 vehicles in the US market have only been successful. 
So, currently, Jieji is a very small brand. And such a brand wants to enter the Chinese market, it is difficult to succeed.
[3] A successful luxury brand, can not have no new energy cars
The luxury brand born in recent years, for example, everyone thinks Tesla It is a luxury brand. Some people think that it is a luxury brand. But they are all new energy vehicles. But Jieji is still a traditional car manufacturer, and Koreans are in luxurious understanding. It is still a large displacement so far.
Get Jieji GV80, its positioning is a large SUV, the target model is BMW X5. It is in the selection of the engine, and the BMW X5 uses 2.0T and 3.0T. The usual sales volume is 2.0T. However, the three engines for this car in Jetsi GV80 were 2.5T gasoline, 3.0T diesel and 3.5T gasoline. Obviously, the exclusation of the engine is large. Such a large discharge is not too suitable for the Chinese market. Otherwise, the large-scale SUV in the domestic Lincoln flying home has been successful in the full system of 3.0T V6. So the current domestic consumers are actually different from the proliferation of luxury understanding, because Mercedes, BMW, Audi these luxury brands have used very small displacement engines in China, so it is also suitable for the Chinese market, so Now there is a big displacement consumer but not accepted.
And even if the price in South Korea is also very cheap, for example, GV80 starts in South Korea, equipped with 2.5T engine models of 60.67 million won, equivalent to RMB 356,800. Equipped with a model of a 3.5T engine. 6.607 million won, equivalent to RMB 388,600. But enter the domestic market, this price cannot be done.
[4] Is there a place in the day?
The so-called time, either the first to enter the Chinese market, such as Audi, although it has some gaps with BMW and Mercedes-Benz, but Audi enters China very early, so the sales in China is very Great. And now, the new energy era has got up, so many new energy luxury brands have risen. It is clear that Jieji does not have time.
The so-called land, Korea and China areNeighboring countries, and Korean car brands currently sell in the Chinese market, and Korean brands have fallen to the Chinese market because of the rise of Chinese brands. Therefore, for the user, China’s brand is currently not so much in technology with the Korean brand. Chinese brands take high-end routes, but Korean brands are still treated and price routes. Therefore, Jiegisi does not have place.
The so-called person and future luxury brands will be more and more focused on the user experience, especially after the Internet age. There is currently a very much independent luxury brand, such as the red flag, which can give the user for life free, so that it will enhance the user experience. For example, it is a military car, and friends with users. But Jieji, who has just entered the Chinese market, to have such a scale and after-sales service network, then it will be very long, caution within a short time. So now Jieji is no one.
So, it can become the elements of luxury brands, Ni Ni Si Si is not, how can I succeed?