HS7 red flag is currently on the market one of the few independent brands in the large SUV, also a luxury brand SUV. Currently this level of the market, basically occupied by a joint venture brand. In recent years, a growing number of joint-venture brands to enter the large SUV market, such as public transit expensive, do not Ke Angke flag, Ford Explorer, and so on. Aung where mass transit is the best sales, as of July 2020, Aung way sales have reached 38,000. The other joint venture brand sales were less than ideal.
Why the red flag of poor sales HS7 it?
First, the red flag HS7 directly using 3.0T V6 engine, matched 8AT gearbox, priced from 349,800. This power configuration is really luxurious enough, but for consumers, with a total power of the achievements of a 2.0T enough to use, but also more fuel-efficient 2.0T. Aung way main sales model is 2.0T, Angke flags, explorers, without exception, also use the 2.0T. So 2.0T was a more mainstream power configuration. Have to say, the red flag early listing HS7 no power 2.0T is a short board.
Above: red HS7 sales trend, in 2019 a total of 4007
Second, the red flag HS7 on the design does not give the impression that too impressed. Recently listed H9 red flag, red flag H9 is a look that is designed with a mind of large cars, the appearance of elegant atmosphere, giving it a luxurious feel. Especially in terms of the gas field, is not lost to the Audi A6L. But the red flag in terms of design HS7 although very luxurious, very atmospheric, but not the red flag H9 make an impact.
The third is the price, as are the lowest with the use of 3.0T V6 engine, so pricing is also HS7 not too cheap. 349,800 yuan for a 3.0T V6-powered models, not expensive, but in front of a public 2.0T models, alsoIt is too expensive. Horizontal contrast competitors, then do not Ke Angke flag of the entry-level price of 299,900, currently has about 30,000 discount. Volkswagen Tiguan expensive starting price is 299,900, currently there are about 30,000 discount. The red flag 349,900 to the price is very strong, there is no discount, so the price does have some high.
after using 2.0T power, HS7 sales can restore it? 2021, paragraph
red flag HS7 market, this adds three models 2.0T, 2.0T dynamic version of the model priced at 27.58 ~ 309,800 yuan, the price of a sudden a lot of this on the cheap. HS7 2.0T engine equipped with matching 48V micro-mixing system, consistent with H9 2.0T models already on the market. Maximum power of 252 horsepower and peak torque of 380 cattle middot; m, 7-speed and matching dual-clutch gearbox, model name 45TD. From the powertrain point of view, the performance is still very good. The same level models, have an advantage. After mixing and increase the 48V light system, fuel consumption is also relatively low.
size, although the red flag HS7 not the maximum level, but over 5 meters long car, more than 3 meters wheelbase, let HS7 beyond most of the large SUV.
In fact, in the large SUV market, consumers are not just looking to buy a car models, more important is to look at the brand. Therefore, only a thin line of joint venture brands such as Volkswagen, Buick or Cadillac luxury brand, Lincoln, dare to large SUV made in China. The joint venture is generally second-tier brands or own brand, in fact, about $ 300,000 in the large SUV market, accounting for less than much cheaper.
In my opinion, the biggest red flag HS7 strengths and weaknesses is the largest brand. Red Flag brand is a double-edged sword, recognized consumer brand Hongqi, or that some of the enterprises had to purchase its own brand in the case of a large SUV, the red flag is understandable HS7 own brand in very good models. But in the current consumer market younger, the red flag with the product positioning and design, Also does not fit the age of 35 young consumers. For ordinary household consumers, due to the herd mentality, the way they buy expensive, or explorers, the probability of Angke flag will be even greater.