At the end of March, the Lei Jun has issued a few big things at the New Year’s Eve in Xiaomi 2021.
[123 In addition to the arrival of three new mobile phones and small rice bracelets 6, “Xiaomi will officially enter the smart electric car market, and it is expected that 10 years of investment of 10 billion US dollars, the initial investment of 10 billion yuan” cross-border news will make the automotive industry suddenly blowup Pot.
[123 ] Rehabilitation “Signal
Not only that, the new logo of Xiaomi is worth 2 million, and it has released a lot of websites, and some people say that millet is cheated.
Some people say that they can also design, and the thunder is 30,000; even if the netizen with strong hands-on ability deletes a code, complete the design of the new LOGO of Xiaomi.
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Then there is a problem, as of April 1, the market value has reached HK $ 66.648 billion, the millet who will make money is really so good?
Do not say that the new logo is from the original research, the gold content of these words, itself exceeds the LOGO itself.
The subsequently triggered a warm discussion, so that China knows that Xiaomi has changed new logo, there is such marketing effect, and it is not so important.
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It is better to say that Xiaomi is really a business. At the same time, all major brands of LOGOs in history are not the logo itself, but transmit a “rehabilitation” signal to the outside world.
Today, Xiaomi, who repeatedly jumped between “Character” and “Rumor” The decision is determined, and the Lei Jun personally be responsible for the team of Xiaomi to enter the electric intelligent electric vehicle. This is the most significant decision in the history of Xiaomi, and it is also a new journey that is once again met.
Lei Jun said: “For these years, it is occasionally discussed several times in the Xiaomi executive meeting. Until this year, on January 15 this year, the board of directors should be carefully studied. Automobile industry.
March 30, Xiaomi finally obtained the official approval of the board of directors: Xiaomi smart electric vehicle project officially established. “
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” Who would think that Xiaomi’s first car is actually a car “, the launch will laugh at the Lei Jun, and many times will express the rice noodles,” I am willing to pressAll the reputation of life, fight for Xiaomi.
He expects at least 5-10 years of preparing for Xiaomi to create a car that can make rice noodles – as long as the rice noodles are willing, he has confidence. , Fear and patience.
Even very shocking, it is very fast that “rice noodles” on all major social websites began to spontaneously support the Radijun to make a car, and even more people say “my” my ” An electric car has hope.
[ 123] I have already gained
Xiaomi officially introduced that Xiaomi currently has more than 10,000 people in R & D team, the top three mobile phone business, the world’s most perfect intelligent ecology, as of the end of 2020 The cash balance of Xiaomi Group is 108 billion yuan.
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Although millet is very successful, it is obvious that this peak is for Xiaomi, and it is not satisfied with Lei Jun. [ 123]
In the interview with CCTV, the Lei Jun said that he had a huge interest in the electric vehicle industry as early as 2013. In the past seven, eight years, it voted nearly 10 intelligent electric electric A wide variety of companies in the vehicle field, so there is still a certain cognition for this industry.
Indeed, 2013 Lei Jun twice to the United States to visit Tesla CEO Eungma Sk, even wrote a long text talk about electric car means “I am very interested in Mask’s Tesla. “
At this time, Lei Jun stared at the industry of electric vehicles.
According to incomplete statistics, Xiaomi Technology, Lei Jun individual and the capital tripartite investment automotive sector enterprises are nearly 30. At present, there are two of the three new year-of-life companies that have been listed in China. There are two investments of Lei Jun.
In 2015, Lei Jun’s commented capital invests in the new power of the car. 2016 and 2019, it will invest two in Xiaopeng.
[123 In addition to participating in the “New Force forces” and related industrial chain companies, Xiaomi is also actively layout in the car network and car service.
Since 2015, Xiaomi has applied for a car fixed speed cruise, energy supplement, vehicle control, navigation, auxiliary driving, and driving safety, etc.
The initial heart of the car, Xiaomi wants to use high-quality smart electric vehicles to make global users enjoy the omnipotent smart life.
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Obviously, from personal equipment, to smart families, intelligent office, and then to intelligent travel, Xiaomi is more competing to provide users with a good intelligent life of users.
So, different from other electric car vendors, Xiaomi’s software and intelligent ecology have already taken the top of the world, and their experience in smart factories and ecological chain layouts will help them promote electric vehicle business. .
Little advice
April 2nd, a Lei Jun, a Lei Jun, a Radi, a Ceo, an ideal car CEO? Li Wei, Xiaopeng Ceo He Xiaopeng, BYD CEO Wang Chuanfu’s photo, it is difficult to let people think about the new power of the car, and the Radijun is the car to take the car for Xiaomi.
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Have to say, the new forces falling in these years, so many small meters, but also dare to enter the game, not only the general “Every man has a car dream”, “it is so simple, In general, the extravagance of Xiaomi’s car is more derived from capacity, rich, and has a person.
But there is also a different sound appearance, CCTV commentary, cross-banking, new energy car: Be careful to “turn your car” in the middle, and exemplify the “mouth gun” marketing drainage, capital Stacked internet play.
What is the point of view of the electric car mileage, performance exaggeration, after-sales, and the automotive chip is not high in recent years. The hidden dangers of the neck were attached.
Forgetting, the teacher of the future. I hope that I can really like the Lei Jun said, “Pressing all the reputation of life, fighting for the millet”, don’t walk, the old road of Zhongtai. (Author)