say who flies the most moisture in the winter of 2019, the automobile market, I am afraid to look at as a Japanese brand. Whether it’s luxurious brand or non-luxury brands, Japanese brands in terms of volume has a very dazzling performance, non-luxury brands every month Honda announced a high-profile record, while luxury brand, Lexus sales growth throughout the year in the vast most manufacturers declining trend, but also count has become a beautiful landscape.
After all, the luxury brand in the field, year on year growth rate of the traditional Ashkenazi top three ABB have remained at around 13 percentage, while Lexus has done 25 percentage from the figures for almost twice as many ABB, but in such a difficult auto market environment, difficult to achieve such growth can be more than twice as many.
and then look at the specific sales figures, the Lexus 2019 in China sold about 202,000 vehicles, compared to seven eight hundred thousand Although ABB has a great gap, but compare the second camp belong to luxury brand Cadillac, Cadillac’s China market in 2019 sales of about 212,500, with between Lexus still has about 10,000 advantages, but headaches headache in Cadillac in 2019 It ushered in negative growth, down 6.8 percentage.
in such a trend continues, Lexus is likely to exceed the 2020 Cadillac. You know, Lexus and is still a net importer of the brand, not as good as on the supply of already-made Cadillac.
But Lexus also repeatedly said, one of the reasons not made in China is that they think can import channels to support the market demand. is that true?
As we all know, the next burst models online Lexus has been maintained mention car phenomenon of increase, despite government had introduced the relevant regulations inhibit the increase behavior of the automotive market, but there are measures under the policy, the fare increase on the one hand It is difficult to cure, but also the relationship between supply and demand on the other hand presented.
such as ES and RX both sedan and SUV belonging to the area of the explosion models, even if has launched a long time, still have to increase.
So it seems, Lexus decided to factor in market performance in 2020, mainly to see their supply of. ES 2019 average monthly sales reached 9000, which compared with the price of ABB mainstream models and there is not much difference.
Looking at the world market, the Lexus 2019 total sales of 765,330 vehicles, compared with 2018, an increase of 10 percentage, although the Chinese market is the Lexus fastest growing market, but North America remains Lexus largest market, total sales of about 325,000 vehicles last year, but did not gain momentum. Other markets, the European market sales of about 87,000 vehicles, an increase of 14 percentage, the Japanese market sales of about 62,000 units, up 13 percentage, the Middle East market sales of about 32,000 units, up 8 percentage.
Although the situation is excellent, but the Lexus problems are also evident, two hot-selling three models alone is very difficult to have a big breakthrough, especially in the high-end market, the flagship LS models are not dazzling performance. This is not conducive to long-term development of the brand, so how to make high-end products shine, this is the Lexus next to be solved.
Author: Chen Houze
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