On December 30, 2020, the China Automotive Market, Automobile and Driving Maintenance Media and Sohu Automobile Joint, “2020 (Fifteenth) China Auto Golden Wrench Selection” Awards Ceremony in Beijing Shangri-La Hotel. The Xiangge Convention Center was held. The leaders of the association, industry experts, national famous car companies, 4S shop representatives, service advisory representatives, and more than 100 people were attended and witnessed this award ceremony.
“2020 China Auto Gold Wrench Awards” Awards Ceremony “
” China Auto Gold Wrench Awards “is the initiative of the domestic and local institutions And hosted, deep concern and evaluate the professional selection of domestic passenger car service brand and value-added service business, mainly surrounding users, from professional, quality, efficient, experience, innovation, etc., comprehensive review.
“China Auto Golden Wrench Awards” has been successfully held in 2006. After 15 years of accumulation, the selection activity has developed into an influential vehicle service value communication platform in the industry. Each list reflects the mainstream power and outstanding models in China’s automobile services.
In the past fifteen years, the “China Auto Golden Wrench Award” came to the development of the automobile service industry, witnessed the continuous improvement and upgrading of various car enterprises, service concepts and service processes. At the same time, “China Auto Gold Wrench Awards” passed the “Golden Wrench Elite Service Personnel), and the value of the Golden Wrench Service Experience Store, as well as the value of the Golden Wrench Service Experience Store, so that the public zero-distance cognitive brand service is located. The release of each list will guide the public to continue to pay attention and attach importance to the core advantages of branding services. It can be said that the “China Auto Gold Wrench Award” witnessed the variation and situation of China’s automotive service industry in the fifteen years.
General Manager of Beijing Zhuzhong Publishing Co., Ltd., Liu Liwei, deputy secretary of the party committee
Sohu Auto Business Department Editor Zhang Lihao sent a speech
“2020 China Auto Golden Wrench Award” officially launched in March 2020, after the candidateBrand collection, online car owners vote, generate shortlisted brands, industry media and expert votings, and then voted by the organizing committee according to the owner of the owner, the media and expert judges, the comprehensive consideration of the finalists and finally determine the winning brand, the selection results are faithfully reflected. Review of users, industry media and experts.
“2020 China Auto Gold Wrench Awards” finally set three groups, respectively: independent brands, joint venture brands, luxury brands. According to the selection criteria and results, the independent brand group and the joint venture brand have produced 6 sub-award winning brands, respectively, and the luxury brand group has produced two sub-award winning brands.
2020 China Auto Golden Wrench Awards award-winning enterprises and organizers, special guests take a photo
2020 China Auto Gold Wrench Awards award List
In 2020, the “China Auto Gold Wrench Award” ushered in the 15th year, the organizer launched a series of innovation activities, including “3 • 15” Car companies integrity service joint statement released, 2020 National Top Ten Gold Wrench Service Consultant Selection, 2020 Car Enterprise Digital Service Survey, 2020 Gold Wrench Service Experience Store Activities, “New Service Middle” 2020 Car Enterprise High-rise Series Interview, etc.
At this year, “3Middot; 15” International Consumer Rights Day, the automobile and driving maintenance media and Sohu Auto continue jointly with domestic well-known 33 automotive enterprises to publish integrity service joint statements, aim Pass the concept of “integrity service, use ‘heart’ action”. In the face of the new crown pneumonia epidemic, consumer groups are increasingly young, demand for personalized market environment, these 33 car companies always inspect user needs, with integrity-based, constantly advancing, innovating service model, and strongerate Create a service experience of “assured, intimate, and peaceful”.
2020 National Top Ten Gold Wrench “Heart Yue Cheng Yu” Service Consultant and Awards Guest That Photo
2020 National Top Ten Gold Wrench “Heart Yue Cheng Yu” service consultant winning list
The service personnel of the dealer system, as an important bridge between the brand service and the customer, has also become the area where the organizers continue to pay attention. Following successfully 2017 National elite technician selection, 2018 service consultant selection, after the 2019 elite sheet metal technician, this year, the organizer will select the post to focus on the service consultant. In this national top ten gold wrench service consultant, there are more than 60 outstanding service consultants from 13 winners, they have been recommended, online voting, online answers, expert review and evaluation of the jury, and the evaluation of the jury. The stringent test of a part, eventually became the top ten, won the title of “2020 National Top Ten Gold Wrench ‘Heart Yue Chengwei’ Service Consultant”!
2020 Golden Wrench Service Experience Shop Representative and Awards Guest Take Photo
Among the “Golden Wrench Service Experience Shop” activities, there are independent brands. The 13 winners of the joint venture brand and the luxury brand 513 dealers have won the honorary title of “Golden Wrench Service Experience Store”, all over the country. Excellent distributors perform well in the service level, service quality, professional technology, user satisfaction, and they use practical actions to explain the “Golden Wrench Services” of the top level of the industry. The award of the title of “Golden Wrench Service Experience Store” is not only for their affirmation and recognition. Under the leadership of “Golden Wrench Service Experience Shop”, the overall level of China’s automobile after-sales service industry will also increase, so that more users Get an excellent service experience.
The Golden Wrench Award witnessed the development and change of China’s automobile service industry, and step by step in the domestic automobile after-sales service system is based on the common efforts of many excellent car companies. Use perseverance to do constantly, and Tonglike is difficult. On the 15th anniversary of the positive gold wrench award, the organizing committee also established and issued a special award – “Excellence Contribution Award”. In this way, we will encourage the persevere, have been deeply cultivating the brands in the field of training, a total of FAW-Volkswagen Co., Ltd. Volkswagen, SAIC Volkswagen Co., Ltd. Volkswagen, SAIC Volkswagen Co., Ltd. Skoda brand, Zhejiang Geely Automobile Sales Co., Ltd., Guangqi Honda Automotive Sales Co., Ltd. (Guangqi Honda), Dongfeng Nissan Passenger Co., Ltd., FAW-Volkswagen Co., Ltd.Audi brand 7 companies have been this award. 
2020 Car Enterprise Digital Service Survey Report released on-site
In addition, the organizer also released the “2020 Car Enterprise Digital Service Survey” on site. With the arrival of the “New Four” Times of the automobile, each car enterprise successively layout digital service, using digital technical means to improve after-sales service level. The organizer has considered comprehensive consideration of the digital service layout of the market mainstream car enterprise digital service layout in the market maintenance, after-sales value, value-added, service surrounding, with a view to bringing the industry colleagues and rejoicing. Promote the improvement of China’s automobile after-sales service industry.
The overall survey results show that in the WeChat, traditional car companies are more advantageous in digital service improvement. Whether it is traditional car companies, or new forces, they are more inclined to “after-sales value-added” areas; in terms of maintenance level, traditional car companies and new forces are significantly different. The new forces car companies are currently in the market environment and cycle. It can be seen from the evaluation results that the investment of new forces car companies in WeChat service has just started.
At the APP end, the new forces car companies are more emphasis on the development of value-added services. Similarly to WeChat, new forces and traditional vehicle companies in the field of maintenance areas are obvious. Service surrounding function layout level, traditional vehicle enterprises and new forces are enemies.
The following is two rankings of “2020 car enterprise WeChat ecological layout” and “2020 car enterprise APP after-sales function evaluation” results:
2020 Carrying enterprise WeChat ecological layout 
2020 car company APP after-sales function experience evaluation
In the future, “China Auto Gold Wrench Awards” will continue to show more power to the whole industry and consumers, and promote the high – quality development of China’s automotive service industry with all walks of life.