to market the next generation of Mazda 3, Mazda attraction a big wave of concern fans. The second-generation design of the soul moving, a lot of really amazing. Mazda 3, was originally a hatchback version of the model to build the next generation of Quebec, and the current Chinese market, the sedan model, to a certain extent can be understood as special for the Chinese market – based on the concept car.
It is worth noting that the hatchback version of the model, there is no news pledged to introduce China market, which for those obsessed with Mazda fans, it is a pure enough has those. Prior to explore shops a good car king, when sales consultants have asked, when the next generation of Mazda 3 hatchback version of the model to introduce domestic market?
and the answer given is sold, most consumers ask hatchback version, the last time in setting cars will not hesitate to choose the sedan. Cried feelings in the mouth, authentic, but also are talking about it, when money than anyone else reason, I did not really buy hatchback few.
think even the 4S store sales are aware of this truth, then the manufacturers are in line for marketers it is certainly clear, but another door hatchback version suited to the Chinese market, why spend energy to introduce it!
In fact, the plight of domestic hatchback and station wagon are also the same car, “no ass” For many consumers are soulless, this knowledge as early as twenty or thirty years ago began to pave the way, until today, “sedan car must buy” mentality is still around with a lot of people.
perhaps because it was the Jetta, Santana, Audi A6Both sedan, especially those ordinary people unattainable luxury cars, have adopted a more formal, dignified sedan styling, make people feel sedan is the best.
No matter how you tell the consumer, the size hatchback and sedan are the same, but the trunk opening also easier than the sedan car loading and unloading luggage, obviously more practical than the sedan, but is limited by the traditional consumer relationship, not a soul hatchback concept has gained, this is how to do marketing regardless of brand manufacturers, no way to change.