X-class Mercedes-Benz Mercedes-Benz launched in 2017 a completely new cars, pickup positioning luxury, but beginning in 2020, we have received the cars will be officially discontinued in May this year the message. This may make X-class Mercedes-Benz to become history’s most “short-lived” of cars.
In fact, Mercedes-Benz is the first X-rated “low-cost attempt to” Mercedes-Benz, Mercedes-Benz because the car is largely relying on the advantages of the league obtained, the Nissan X-rated Carolina Guevara and Renault Alaskan sister models. For Mercedes-Benz itself into X-rated, probably only in the exterior and interior modifications. Because a discerning eye can see, X-class and Nissan Navarra have the same body, just different details of the head and tail.
Moreover, it follows the X-class Mercedes powertrain Nissan Navarra employed overseas, a four-cylinder turbocharged diesel engine, provides two low tuning power. However, this positioning of Mercedes-Benz luxury pickup market X-rated, it is clearly not enough meaning. Not to mention X-class Mercedes-Benz sold more expensive than the Nissan Navarra part of it, is not this tax IQ Well?
so X-class Mercedes-Benz in the market early in the first year, much less than expected sales. 2019 Mercedes-Benz on the Australian market added six-cylinder turbo diesel-powered X 350 d, only Mercedes-Benz Class X has 40 percent sales growth. Even so, X-class full-year 2186 sales in Australia, it is only a fraction of similar models of the Toyota Hilux and Ford Ranger. Obviously, in order to bring high-priced luxury brand identity into the market, consumers do not buy it. At the same time
original Mercedes even planned on the X-rated production work was transferred to a factory in Argentina, with Renault Alaskan collinear production to reduce labor costs develop the Latin American market , but consumer characteristics of the Latin American market, X-class Mercedes-Benz also went in vain.
To rut Jun said, Mercedes-Benz launched this wave of X-rated operation is possible, some try to spend just two years to get the result of the failure, in fact, not loss . Only shows that luxury pickup truck market worldwide audience toSay are more narrow, only regret is that Mercedes-Benz did not put the car brought the Chinese market to try.
After all, Chinese consumers for high-end pickups still have some interest, although the use has a lot of inconvenience, but like Ford Raptor pickup such high-end, or popular. If the X-class Mercedes-Benz wants to bring China, the difficulty is not large, because Nissan Navarra have produced in China, Zhengzhou Nissan, Mercedes-Benz talk about coordinating consultations, probably will be able to make an X-rated landed in the land of China.
Although not used in domestic Navarra overseas version of the diesel engine, but the 2.5L naturally aspirated gasoline engine, the problem is not large, as Mercedes-Benz China market specifically for a X 260 is not a difficult thing.
In the final analysis, X-class Mercedes-Benz did not, and does not regret not pity, after all, this is not a country with deep historical cars, nor is it a great significance for the automotive industry cars, no more no chant.
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Author:! Chen Houze