with good gas law Hongjun turn, in the thousands of spring.
January 16, Mercedes-Benz, held in Beijing Syria spring and new media. While celebrating the booming Chinese year, sum up the past year. “New Year’s meteorological satellite” atmosphere in lingering, fun show at Mercedes-Benz “living room” in the fashion district.
past 2019, Mercedes-Benz dealer partners in the Chinese market continued solid growth in the core business, delivered a total of 702,088 units of Mercedes – Benz and smart new vehicles, an increase of 4 percentage, China continues to maintain its position as the world’s largest single market, Mercedes-Benz, nearly one-third contribution to global sales share. Since entering the Chinese market, the cumulative sales of Mercedes-Benz passenger cars exceeded 4 million units. As a Mercedes-Benz luxury brand leader, we have a high degree of consumer satisfaction in the four major products, services, channels, public welfare.
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force is the product offensive
China as the world’s largest single market for Mercedes-Benz, or brand rejuvenation insight, strategic positions diversified customer base. 2019, Mercedes-Benz has brought to customers in China more than 15 new and redesigned models, including a variety of products for the SUV, covering a rich selection from the new generation of the large luxury SUV, from traditional fuel vehicles to electric models. Among them, the Chinese domestic luxury market’s first pure electric car, the new EQC pure electric SUV at the end of 2019 official visit in China, in the “electric” light Mercedes’ SUV of the Year “at the same time, it opened the” From then on, electric + luxury ” the new pattern of travel.
2019, Mercedes-Benz domestic lineup made new energy breakthrough in the automotive sector, but also ushered in more innovative products for the market segments. Among them, the first domestic AMG models – the new AMG A 35 L 4MATIC on the market, providing customers with more passion performance car opened the “extraordinary control” of the door; the same level of market segmentation in the first generation “5 + 2” seat luxury SUV– new GLB SUV market in China for Chinese customers “is only so much far-reaching effects,” the rich travel choice. By the end of 2019, Mercedes-Benz conduct domestic passenger cars in Beijing has reached eight.
At the same time, Chinese customers digital, young, diversified frontier lifestyle, but also brings more inspiration for the Mercedes-Benz product deployment. In 2020, Mercedes-Benz will launch more than 18 new models and redesigned models in the Chinese market, including the new CLA four-door coupe, the new CLA five hunting sports car, the new GLA SUV, the new GLE coupe SUV, the new generation E-Class, plum Siders – Maybach GLS and other exciting products. At the same time, Mercedes-Benz will continue to strengthen the C-Class, E-Class, S-Class, GLC SUV and other classic models of the product strength, and to explore new EQC pure electric SUV, the new GLB SUV, the new AMG A 35 L 4MATIC and other “rookie” market potential.
It is worth mentioning that, since July 2019 since the 1st Benz sales company official carrier Teng potential part of the business, the first cohesion “Mercedes-Benz type middot; grid (Styled by Mercedes-Benz)” production models – the new Proton X has the potential listing of the Guangzhou Auto show in 2019, and in recent sales network was officially launched by Mercedes-Benz to deliver, to further meet customer demand for Chinese quality new energy products.
service force is the fundamental
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a long time, uphold the Mercedes-Benz car repairer early heart inventor, and always will be the customer at the center of business development. 2019, Mercedes – Benz continue to practice the “customer-first” business philosophy, and dealer partners launched the “Service Convention” in order to openness, transparency, respect for the customer’s right to know, right to choose as the basic principle, the first to implement a series of concrete measures to resolutely safeguard the interests of consumers, and establish a new standard of service, to set an example in the practice of sustainable development.
Meanwhile, Mercedes from the customer’s real departure car scene, we introduced a number of innovative initiatives to upgrade the customer experience. May 2019, Mercedes-Benz introduced the new car quality assurance policy is better than the industry standard, issued from the date of purchase invoices or mileage within 3000 km (whichever comes first) within 60 days, as a result of product quality problems resulting in the need to replace the main zero components, consumers can directly request a free replacement of the same model, the same model car. July 2019, Mercedes-Benz launched its warranty expiration before the world’s first test items for the car 34-36 months, the customer warranty is about to expire, to mentionFor 36 car testing services, to guarantee the immediate needs of customers. Hwan new tires a key to further promote the service in the country, to bring convenient service experience online to offline a seamless connection. In addition, Mercedes – Benz authorized dealership on the establishment of the industry’s first “customer equity officer” positions, full-time customer feedback and is responsible for the implementation of standards related services, from the customer’s perspective, listening to the real needs of customers.
channel power to experience [ 123]
at the same time upgrade the service experience, Mercedes-wide efforts to strengthen the channels of power to ensure that owners can enjoy all the contacts of the three-pointed star luxury brand experience.
online, since 2018, Mercedes-Benz and reseller partners began to explore “sales outlets” to “experience contact” transformation. After early pilot work, the dealer, “2020 network upgrade plan” will be officially launched this year round. With the new showroom design, leading digital technology, efficient service team as well as flexible and convenient services, the dealer, “2020 network upgrade plan” for Mercedes – Benz “smart network” construction and operation to bring the brand presents breakthrough mode.
on the line, as early as 2016, Mercedes-Benz in China began to explore the digital age customer experience solutions, and established operations team has a digital thinking. At present, Mercedes-Benz has built relying on websites, micro-letters, applications, vehicle computer online digital platform, customers simply use the same account Benz (Mercedes me ID), you can log in Mercedes – Benz all digital platforms, covering the entire customer enjoy journey seamless and smooth experience.
In addition to every customer and platform construction lines, Mercedes-Benz continued to focus investment in the cultivation of the line, and strive to interaction of the profession, luxury and meticulous quality. Based and reseller partners to seek common long-term development, Mercedes-Benz 2019 provided training for 10 million days of line for dealers, 60 million days of online training is provided a system for the dealer network to enhance the talent, comprehensive, targeted support.
combined with China’s ever-changing customer needs and lifestyles vehicles Mercedes-Benz also experience contact upgrading iteration times, and more into the theme of the times. At present, Mercedes-Benz was the first to open two Shanghai EQ experience points, for customers to create a full range of electric service life of the community; in mainland China, Mercedes me experience the store has been settled in Beijing, Shanghai, Chengdu and three cities, Mercedes-Benz brand charm reach more users; at the same time, She’s Mercedes platform has attracted more than 210,000 female users, and by the first World Heritage Site development plan for Women “women dream”, create more social and public value.
Public force is the beginning of the heart [ 123]
since entering the Chinese market, Mercedes-Benz at the same time actively participate in China’s auto industry development, but also corporate social responsibility as heavy roots in China’s in the weight. Through close attention to national policies, in-depth integration with the Chinese culture, Mercedes – Benz has been in environmental protection, driving culture, education support, arts sports, social care field conducted a wide array of public projects.
2019 is a crucial year for tackling poverty in our country. In the past year, Mercedes-Benz continues to practice commitment to the Chinese market, continued investment in ecological poverty, poor education, cultural development, poverty reduction benefits from four areas, adhere to the innovative thinking to carry out charitable projects targeted, continue to be the community sustainable development contribute to the force.
in the exploration of “sustainable development of the Road”, the Mercedes-Benz achieve three major breakthroughs: Following a long-term strategic cooperation with the public welfare Palace Museum, Mercedes-Benz Star Fund is willing to join hands Dunhuang Academy in June 2019, China Dunhuang Grottoes protection Research Foundation formally opened the Dunhuang Mogao Grottoes protection of cultural heritage and cultural and educational poverty alleviation projects, became the first and the Palace Museum, Dunhuang Mogao Grottoes at the same time to carry out public cooperation international brand; at the same time, Chishui bamboo under the World Heritage sustainable livelihoods project, Songtao Miao embroidery also its solid foundation and broad prospects for pro-poor development has been recognized by the Ministry of culture and Tourism into the “non-left pro-poor +” key support range; in addition, Mercedes-Benz Fly Me to Polaris fund in 2019 for the first time directly involved in the support of national and public projects, became the Communist Youth League central National Youth Social organization “partnership Program” exclusive charity partner.
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with multi-domain, multi-dimensional help tackling poverty tireless efforts, as well as “women’s dream” and other innovative projects, Mercedes-Benz in the field of corporate social responsibility efforts have been recognized by the national government. 2019 Mercedes-Benz second consecutive year was named by the State Council Poverty Alleviation Office “corporate poverty Blue Book” outstanding cases, Office of Poverty Alleviation and was named “2018 China Top 50 Enterprises accurate Poverty case.”
2020, Mercedes-Benz Star-Wish Foundation will open the second 10 years. Based on the Chinese market, Mercedes-Benz will be “Poverty Alleviation”, “rural revitalization.””Cultural power” as the key to “sustainable development of the road” as the path to a broader public interest groups, and more innovative public service model, and reseller partners actively committed to social development mission to help the sustainable development of our society .
car duo miles summary:
2020, China will be fully in building a moderately prosperous society, just as the army said segment, Mercedes-Benz flow, innovation and change. Success of the Mercedes-Benz is to uphold the comfort, safety, quality, innovation, sustainable and other words, continue to use the best products to conquer rational consumers. Future, Mercedes will continue strong product offensive, bring more products to meet different market segments demand for Chinese owners; continuous efforts in shaping the brand level, ‘people-oriented’ luxury car brand image, will allow Mercedes-Benz prison prison to the control of the king of the place luxury brand.