On 30 October 2020, Shanghai Fuchuch Industrial Development Co., Ltd. (“Fu Chuang”) officially launched the Mobil No. 1 SM car maintenance selection service system with consumer demand as the core, and announced the first Mobil. No. 1 SM car maintenance selection demonstration store officially settled in Shanghai and opened the store to welcome guests.
As the landing carrier of the selection service system, Mobil No. 1 SM car maintenance Shanghai Selection Demonstration Store will practice “Focus on the car, more care” brand proposition, Through comparable products and service standards that compare 4S store standards, combined with smart online systems and humanized design, build community car maintenance demonstration space, and provide consumers with one-stop quality car maintenance service.
Mobil No. 1 SM car maintenance Shanghai selection demonstration store opening launching launching ceremony
Family in the beginning of the establishment, that is, consumers Demand is the core development strategy; after the introduction of the new Mobil No. 1 SM car maintenance brand, Fu Chuang is based on the insights and understanding of the industry, and it has created the Department of Mobil No. 1 SM car maintenance selection service system, and proposed “Focus” The brand advocated by your car, and the opening of the first choice of demonstration stores settled in Shanghai is the staged results of the newly selected shop network and the selection service system landing.
Mobil 1 SM car maintenance Shanghai selection demonstration store leadership clearance
President of Exxon Mobil (China) Investment Co., Ltd., Chairman Fu Chuang Zhang Songbin said in a speech that “Mobil 1 SM car maintenance blueprint provides template for the service quality and industry efficiency of the whole car). In the future, we will still continue to deepen industrial layout with firm beliefs, and further help Chinese cars. Market industry transition and upgrade. “
President of Exxon Mobil (China) Investment Co., Ltd., Fu Chuang Chairman Zhang Songbin delivered speeches
Current domestic car ownership It has exceeded 270 million, and by 2025, China’s stock car will exceed 3 billion major off, the average model has risen year by year, and the market has great development potential. However, there is still a small amount of stores, backward management, service ability Neglighted, etc.At the same time, individual consumers’ upgrade requirements for product quality, consumer experience have brought multiple challenges for the traditional industry in this transformation.
According to the survey, the 79% consumer representation has always wanted to buy a simple product that makes it a car life, and the 55% consumer is willing to pay more customized services. Mobil No. 1 SM car maintenance options will start from service quality, provide brandening, digital, standardized cargo services to cater to the current needs of consumers. In order to practice the brand of “Focus on the car, it cares about you”, Mobil 1 SM car maintenance will focus on the technique, choose the choice of products, the selection of the four major core advantages of the selection member, to create a car worthy of car owners Maintenance brand. 
Fu Chuang General Manager and Director Zeng Guard said: “As one of the carrier of the selection service system, the first Mobil 1 SM car maintenance selection demonstration store has a major meaning of Fujian, marking the option The landing of the service system will also play a demonstration role in the store network. This year, this year, the 30th anniversary of the establishment of Shanghai Pudong New Area and the Waigaoqiao Bonded Area. We also opened the Shanghai Selection Demonstration Store opened today as a gift, to Pudong In the new district and the foreign high-quality bonded area for 30 years, it has been paying attention to lofty respect. “
Fu Chuang general manager and Director Zeng Hongwei speaking
Shanghai outside Zhang Hao, deputy general manager of Gaoqiao Group Co., Ltd., was invited to express his speech: “Congratulations to Mobil No. 1 SM car maintenance Shanghai Selection Demonstration Store set out outside the bridge. Waigaoqiao Group will further play its own advantages, including Fu Chuang In many districts, customers have cooperated sincerely, maintain the first advantage in the big landscape of the national self-trade test area. “
Zhang Hao, deputy general manager of Shanghai Waigaoqiao Group Co., Ltd.
Zhao Wei, deputy general manager of Fu Chuang, talked about the introduction of Shanghai Selection Demonstration Store: “Mobil 1 SM car maintenance Shanghai selection demonstration store is Fu Chuang to digitize the core, communityization For the new exploration of the store experience. It will land the design concept of the landing wisdom store, introduce a perfect training system, improve the professional skills of employees and continue to optimize the service standard, and do the car life partner who is more you’re “.” 
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Zhao Yu, deputy general manager of Fuchuang Manuscript
Mobil 1 SM car maintenance Shanghai 选 demonstration store comprehensive integration of the four core advantages of the selection service system “选 technician, choose the choice, the selection service and the selection member ” The store covers the car wash beauty zone, construction workshop, customer seating area, training classroom and other functional areas, a total of 10 stations, and the technician has been unified and the training system will be a unified professional image and decent hospitality etiquette. To provide consumers with a wide range of professional and thoughtful car service for consumers.
Shanghai Selected Demonstration Store is equipped with professional maintenance equipment such as car inspection, and digital devices in the store can also display store station status and vehicle maintenance progress, so that consumers can arrange maintenance more effectively. time. Through the intelligent digital platform for the maintenance of Mobil 1 SM, the store can provide accurate and efficient services through the owner vehicle history data, and consumers can easily find the options that meet their needs. In addition, the central filling system equipped with the store can inject the vehicle to 0.1L high-quality Mobil oil products, just satisfied with the precision level of the vehicle, both cost savings, and strengthen environmental protection.
Mobil 1 SM car maintenance Shanghai selection demonstration store store photo
Differences in the general car stove shop, Shanghai Selection demonstration store root related community Operation concept, will provide more temperature and customized exclusive activities for the owners in the service area to create a more belonging member activity. The interaction and communication of store technicians and owners will no longer be limited to the maintenance scene of the store area, through the online consumer community, etc., answer the owner to the maintenance of car maintenance, realize personalized and customized car maintenance services . 
Future, Mobil 1 SM car maintenance selection demonstration store will continue to optimize digital and standard management and operation, expand the national service network, and will be standardized, copied brand experience to domestic more city stores, Bring more car maintenance services for more owners.
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