Chinese consumer brands have a special emotional red flag for consumers after 50 or after 60, the red flag is absolutely luxury car brand, but for now the mainstream consumer groups, 90 consumer even after 00 are concerned, the red flag in their reckoning is perhaps only in the news, seen on television car. Feeling more distant from their lives.
red brand on sales of more than 10,000, to pass the line?
in August 2019, the red flag brand of single month sales exceeded 10,000. Of course, this result is to be divided into different point of view, if the red brand as a non-luxury brand, then 10,000 sales can be said to be very poor, as we all know, such as Sunny, Sylphy these hot models, single monthly sales to around 30,000 to 40,000, while the red Flag brand sales was less than a third of people.
that if the red brand as a luxury brand point of view, then 10,000 sales can indeed be regarded as a pass. Basically with Volvo, Cadillac, Infiniti, Jaguar Land Rover sales of these luxury brands are relatively similar.
Hongqi brand luxury, but hot-selling models are the low-end cars
We first red flag as a luxury brand point of view, of course, compared with the Mercedes-Benz BMW Audi luxury brand line of these there is a big gap. But, you get ready to get on the table compared to the second-tier luxury brand, then. Volvo monthly sales of about 12,000 vehicles, while Chery Jaguar Land Rover monthly sales of only 6,000 units. Infiniti’s monthly sales of 4,000 vehicles. These second-tier luxury brand with the red flag in a single month compared to sales exceeded 10,000 or worthy of recognition.
However, if we carefully compare the red brand’s models and prices will still find some problems. That is by far the red brand’s two main models, the red flag H5 models priced at 14.68 ~ 190,800 yuan, the price of the red flag HS5 18.38 ~ 249,800 yuan. So whether it is from the location or fromPrice point of view, the red flag is currently the main sales model can not be considered a luxury car. Both models competing products is a joint venture of mainstream models, such as Magotan, Passat, put the wing.
Thus red brand positioning, although very luxurious, but hot-selling models are all low-end cars, which is currently one of the red flag of questions.
updating the red flag red flag H7 make a turnaround play it?
The second problem is the lack of high-end brand red hot models, although we can often see the red flag from the car figure among TV news, but those cars the average consumer is difficult to buy of.
Shortly before the online exposure of the spy photos Hongqi H7, which is already a very high degree of completion of the vehicle. From the model point of view, its position remains the C-Class, the atmosphere stable shape once attracted many people’s attention. Users have to believe that if this car on the market at reasonable prices, then the red brand may be able to really make a turnaround of. The government has also been released, the car will debut at the 2020 January 8, 2020 and formally put into operation in May. In power, it will be powered by a new turbocharged engine 2.0T and 3.0T V6 engine.
However, this model is a very partial section of the car, the Mercedes-Benz E-Class, BMW 5 Series is the IKEA were advised to do family cars, it is also possible, and therefore relatively wide audience. But if the red flag H7 as a family car will be more surprising, therefore Hongqi H7 audience is relatively narrow.
Therefore, currently before the red flag of the brand are the two questions, the first is the high-end brand positioning, but at present kingpin models is still relatively cheap models, and the second problem is the current lack of a red flag can afford to support the brand image of luxury executive saloon. Hongqi H7 perhaps in the future be able to afford to support high-end image models, but the car’s positioning and very narrow, suitable for business, but not for home. Therefore, the future how red flag identify the location, and the introduction of good models to enhance the brand image is still very important.