Beijing 2020, January 14 / PRNewswire / – With the rapid development of China’s market economy, consumer shopping behavior has changed dramatically, “digital”, “diversity”, “fast” of becoming an important feature of the new era of consumer behavior. Consumer goods companies need to develop innovative technologies and solutions in order to respond to market changes and challenges consumers. In recent years, Nestle Greater China Supply Chain team under the guidance of the idea “customer and consumer-centric”, is committed to building intelligent supply chain breakthrough, winning accounting for future accelerated growth. Recently, the project results Nestle invite well-known franchise brands king of the children and their mother to witness the digital supply chain collaboration: Nestle – the child king formally launched digital supply chain center.
Nestle the child king digital supply chain center officially released on-line
Digital Supply Chain Center (DSCC) is a set of technology and data integration, real-time end visualization and transparency to the end of a full link intelligent data center. It can achieve data flow, information flow, market share insight visualization, enables companies to more quickly perceive consumer needs, and ensure accurate and efficient response, respond quickly to customer needs as well as shoppers. Launch ceremony, Mr. Nestle Greater China CEO Luo Shide give DSCC highly commented: “As we discuss how to provide fresh products at any time in order to win more customers, we found that the organization opened up a wide variety of internal and external data is the most important .DSCC is a good start digitizing Nestle Group, but it also provides an opportunity to allow us to explore more opportunities to win consumers. “
[123 ] Nestle Greater China CEO Mr. Luo Shide give DSCC highly of
, senior vice president of Nestle Greater China supply chain Dong said: “Nestle has been trying to establish a link from farm to table the whole visualization and transparency to a large data-driven supply chain intelligence to optimize the entire value chain, thereby providing consumers with quality to the whole channel Nestle products at the same time bring the company’s business growth. digital supply chain Center product can be presented in real time stock rates, freshness, market permeability and end to end inventory information. this is a new attempt at Nestle Nestle China and the world, DSCC to increase business Long crucial, Nestle openedThe consumer and customer-centric brand new chapter. “
, senior vice president of Nestle Greater China Supply Chain Dong Ming in the field
Mr. senior vice president of Nestle Greater China, Zhang Mohan leading operational excellence developed in this project also attended the event, he talked about the “outside world is rapidly embracing technology, data is becoming one of the most important assets of enterprises, effective use of technology and data will be crucial. We use advanced technology, several sets of algorithms, user-friendly visual and Reporting Technology to develop DSCC. In the supply chain, speed is the key, DSCC will help them in dealing with active and volatile market demand, accelerate the speed of response and action. Comprehensive end to end visualization, rapid, cost reduction and efficient way to raise our customer service, which will be DSCC for our enterprises competitive advantage. “
DSCC at the application level has also been highly appreciated by the end-user of Ms. Wei Yung Nestle Greater China expert customer service centers and supply chain director, is chief executive of the project team, she said:.” Establish a customer to-end supply chain center to break the barriers of information between retailers and suppliers of goods and services to make quick touch up the consumer, FMCG industry is the key to win in the future. DSCC make efficient zero for collaborative, fast accurate response to customer demand whenever and wherever possible. In addition, the digital supply chain center for the two sides to achieve a zero number of a source for end to end supply chain optimization, (joint implementation of product marketing plans, order fulfillment, inventory rationalization layout, improve the operational efficiency of logistics and resource sharing) to achieve zero for the win. “Nestle Infant Nutrition Sales Director Zhao Bin looking forward to the prospect of the project,” digital supply chain project, enables data collaboration, bringing the two sides closer collaboration, differences in regional sales management, rational allocation of resources, collaborative supply chain cooperation. By King of the Children digital supply chain center, we see that both teams more spatial depth cooperation and the opportunities for business growth in the future! “
Digital Supply Chain Center (DSCC) project integrates the whole link data can be improved at the same time zero for the operational efficiency of both sides and reduce operating costs, leading digital development of new retail, which for the retail and brands have extraordinary reference. Nestle will continue to remain innovative, user-centered, so that products in the whole channel, full-dimensional quick touch of consumers, consumers realizedEnhance the experience and efficiency.