Before the start, we Let’s talk about a word and penetration. The penetration rate is the premise of the market penetration strategy, the proportion of the product or service that is expected to be in the market, called the market penetration rate. Calculate formulas as expected market demand / potential market demand.
The market penetration rate and market share are unclear. Both are different. Market share remembers the actual amount, the share of a brand product in all this type of product. The penetration rate refers to the share of this category that this market may have.
Recently, the market penetration rate of various countries and new energy vehicles were exposed. The highest is Norway, reaching 60.8 percentage.
Norway is not only a country with the highest permeability of new energy vehicles, but also the highest share of the country, according to the 2020 data, Norway 2020 1- In December, the Norwegian pure electric vehicle registration was 76,800, the year-on-year increase of 54.3 percentage; the volume of the plug-in hybrid car was 28,904, the year-on-year increase of 50%, the market share was 20.4%. In 2020, the total registration of Norwegian new energy vehicles was 10,5704, an increase of 33% year-on-year, with a market share of 74.8 percentage. In addition to Norway, how is the penetration rate of other countries in the world? Let’s look at the table below.
From this table, we don’t really find the following features. First, the penetration rate of new energy vehicles in European countries is generally high, except Norway 60.8%. Outside, 23.3 percentage of the Netherlands, 27.7 percentage of Sweden, 13.9 percentage of Germany, 11.7 percentage of Portugal, etc. Therefore, countries with high penetration rate are generally European countries. And through the form, we can find that these countries grow very obvious from 2015 to 2020.. Of course, on the one hand is also supported by European national policies. On the other hand, the public, Mercedes-Benz, BMW these traditional fuel giants, the results of the transformation of new energy vehicles in the last year and two years.
Among the Asian countries, even if it is developed in Asia, the penetration rate of new energy vehicles is also relatively low, of which Korean penetration is 3%, Japanese penetration rate is 0.6 percent. China’s penetration is the highest, reaching 5.9%. So we are not difficult to see that some differences in Asia and Europe, Japan and South Korea are also the automotive industry, and the main direction of these two countries is overmotherly. Although modern, Toyota has its own pure electric car exclusive platform, but pure electric cars in their respective national markets are not the largest sales.
The penetration rate of China’s pure electric vehicle has grown faster in the last two years, but because the Chinese market is too big, the promotion speed is not particularly fast.
In this list, we can also find that the US car market penetration is only 2.2 percentage. This greatly exceeds us, because the best selling Tesla in the world is the brand of the United States, but the market penetration rate of new energy vehicles in the United States is relatively low, mainly because of the large displacement in the traditional Chinese culture. The engine and the pickup type are unique, while the large displacement SUV includes pickups, and it is still not suitable for pure electric vehicles.