northerners like Ashkenazi, Southerners like Japanese, there are a lot of people the impression for both north and south of consumer preferences. According to the owner before my user profile Winnie the fuel consumption of APP, analyzed Guangdong Province for Toyota, Honda, Nissan and other Japanese extent favored brand, then the Volkswagen brand for German representatives, Where is it popular?
Today, we were still the owners of Winnie the fuel consumption of user data to have a conversation about this topic. As before, the first thing or a statement:
Statistical data in this article are the last three months, the provinces in certain models of the Bear fuel consumption APP user, not a complete paragraph or ownership vehicle sales, so the data itself is limited. But if you simply want to see a section in which areas popular car in the end, this data still has some reference significance.
VW high-end cars, the owners of the north-south distribution of flat
SAIC Volkswagen Passat mediator in the study ” experience “, should be well known car enthusiasts, while the results announced after the collision, the car’s sales have been no significant decline, indicating that released crash test results, there is no significant impact on sales in the short term .
then the problem came, sales of high Passat, which is mainly composed of consumers area of contribution it? Under
First of all, we still have to confirm that China’s north and south in the end how to distinguish? Strictly speaking, China is divided into multiple areas north, south, northeast, east coast, northwest, southwest and so on. Broadly speaking, however, most of the people for the northern, southern distinction is not so strict, basically Henan, Hebei, Shandong, are treated as the northern region, and in Hubei, Hunan, Jiangsu, Zhejiang and southern provinces were divided. And we this article, also in accordance with the generalized rigorous way to distinguish between north and south.
The figure is the fuel consumption in the Cubs system users, Passat owners of the most recent three-month distribution of 10 provinces and cities of the region, from the north and south of the country of view, Jiangsu ranked first, third, Shanghai, Anhui, fifth, sixth and ninth of Zhejiang, Sichuan, should be counted as the southern provinces, accounting for half of the 10 seats.
So, just for the purposes of the Passat a car, then judge northerners prefer the public, is not established. Especially in the three northeastern provinces farther north, a user does not appear in the Top10 in the Passat owners, will not be able to testify “northerners like the public,” the comments.
But here also need to consider several issues, first and foremost Pasadena specialty from Shanghai Volkswagen, SAIC and Volkswagen is headquartered in Shanghai, the Shanghai local and neighboring Jiangsu Province ranked by before, there is the impact of this factor of local car prices. However you want to exclude this effect is also very simple, we look at the FAW-Volkswagen Magotan owners distributions can be:
for as Magotan, click on the Shanghai fell out of the top ten, the Shanghai sufficient to show local consumers, or to have a strong preference for local enterprises. But the owner of the distribution of Top Magotan 10 years, there are still Jiangsu, Guangdong, Sichuan, Zhejiang four provinces, but Jilin and Heilongjiang provinces in northeast climbed up two, but this ratio, it does not support the “northerners prefer public “argument.
These are two high-end brands Volkswagen cars, the SUV in the field, and show what kind of user distribution of it?
look best selling Tiguan L, To tell the truth, to see this data table, I was taken aback. The owners of the top ten provinces and cities in the user profile belongs to the NorthArea, and only two in Beijing and Shandong Province. While the remaining provinces and municipalities all belong to the southern region in the broad sense, which also includes Guangdong, Hunan, Sichuan, Fujian these positions in the absolute southern provinces.
then the FAW-Volkswagen’s best-selling SUV, Yue explore it?
model change for exploration Yue, the overall situation no change has occurred and, in addition to most users outside Shandong province became, in five provinces, Guangdong, Jiangsu, Zhejiang and southern provinces are considered, also in Hubei position of the central south. The top ten provinces, the real claim to the northern provinces, only Shandong, Henan.
These models are the main selling price of about $ 200,000 in high-end models, relatively speaking, Guangdong, Jiangsu and Zhejiang provinces in the south these are economically developed regions, the high-end car sales, itself also has some influence. So in the general consumer family car, whether there will be another change?
VW car in the end, the owner of North-South differences still not clear
God car Volkswagen Lavida, the main selling price between 10-15 million, the owner of the largest distribution of ten provinces, the real part of the northern region only Shandong, Henan and Hebei provinces, the rest of Jiangsu, Guangdong, Anhui, Hunan, Zhejiang, Fujian and Hubei, are all central and southern provinces.
Look Sunny North siblings – – Bora, the owner of the largest distribution and replaced Shandong, Jiangsu, but still ranked second, however, the three northeastern provinces – Liaoning, Jilin and Heilongjiang provinces, this time entered the top ten, the Hebei, Henan and ShandongNorthern provinces are counted, then the distribution of Polaris owners finally have some “Northern Properties.”
In addition to the properties north-south differences, Sunny and Polaris also reflects another interesting place: the Volkswagen brand around $ 200,000 cars in the top ten regions appear Beijing, Shanghai two municipalities, while Sunny and distribution of Polaris owners, these two cities are not squeeze into the top ten. This also shows in more economically developed cities, sales of high-end models will indeed be higher.
we continue to drag down the price down, and see no new changes:
VW low-end cars: north dominant market
within
10 million, the best-selling Volkswagen models Santana, and the distribution of its owners , does appear features surprising:
Shandong and Hebei provinces owners of distribution, far ahead of other provinces, although the entire top ten provinces, the only part of the northern part of Shandong, Hebei, Henan, Shanxi and Liaoning five areas, but the owner of the distribution of Shandong and Hebei provinces, more than the sum of the rest of the top ten in five southern provinces. Which ranked tenth in Shanghai, it is only because there are plenty of taxis and Santana list.
look fairly priced Jetta, the owner of the distribution of the top ten provinces, the North is still dominant, Shandong, Hebei, Liaoning, Heilongjiang, Jilin, Henan, Shanxi, Inner Mongolia, accounting for eight seats, Jiangsu, Zhejiang is not on the list. Therefore, it can be seen from Santana, Jetta owners of distribution within the Volkswagen brand 100,000 yuan low-end models, and indeed has shown a tendency to overwhelm the north south.
Of course, some might say, Santana, JettaA higher proportion of owners in the north, the northern region may simply be inferior to the economic strength of the South, so consumers buying low-end models and lead. Demonstrate this problem is very simple, we look at other models Jetta, Santana same price, the owner of the distribution of what?
Toyota Vios, Honda two competing Rui cars, cars are the main selling price in less than 10 million, the most obvious characteristics of the two cars are the owners of Guangdong Province occupied the absolute leading distribution, and the distribution of the provinces Top10 owners, only about half claim to be broadly on the northern provinces, which the Swiss competition southern province, is reached 7.
It can be seen, Santana, Jetta more popular in the northern provinces, is not solely caused by the economic situation, with the price of Japanese cars, but are also showing more popular than the north south trend.
summed
Based on the above data, we judged that the three basic features: [123 ]
1, for the Volkswagen brand’s high-end models such as the Passat, Magotan, Tiguan L et al., the owner of distribution and there is no obvious North-South differences, have to explore it, it is only SAIC Volkswagen models in Shanghai and neighboring Jiangsu Province has obvious advantages, it should not be classified as a North-South differences, but the effect of local enterprises;
2, Santana, Jetta kind of low-cost models , the owner of the distribution of truly reflect the significant advantages of the northern market, and other cars, compared with the price, the Volkswagen brand in the northern provinces and regions, it is still showing a certain amount of lead.
3, on the whole, Shandong Province, which is the owner of the Volkswagen brand models at all levels of province with the highest proportion, eight popular models of this analysis, the Magotan, exploration Yue, Jetta, Santana, Jetta owners Users most provinces are Shandong, covering all models and price levels.
4, even by low-cost model point of view, the Volkswagen brand in the northFavored features, still no Japanese cars more evident in the degree of popularity of Guangdong Province. Toyota, Honda, Nissan models at all levels, there are a lot of Guangdong Province, has emerged a single large, far ahead of other features provinces;
Therefore, Southerners like Japanese car, for Guangdong province, is beyond doubt. But for the general public as to the representative of the German cars, Jiangsu, Zhejiang and other provinces in the central south, and also has a large number of users. “Northerners like Volkswagen,” this argument has some truth, but not absolutely rigorous, Jiangsu and Zhejiang provinces, have contributed a lot of sales of the Volkswagen brand.
Of course, if you have to choose a favorite to buy the Volkswagen brand models of the province, so Shandong Province, well-deserved.
