No December 19 officially listed U5 love Chi can be described as pocketed everyone’s attention, especially in terms of price, the love Chi U5 to 197,900 starting price really make a lot of surprise to make Chibidaigou . As a pure electric mid-size SUV, the price of love Chi U5 can be said quite close to the people. Of course, the troops and horses forage first, just before the new car market, the country’s first car love Chi Hang Fung Yue Chi partners (Hall 2) has officially opened in Guangzhou. This is the second “Snow Road” service brand, to further improve the car for the love Chi offline sales and service network, but also marks the love Chi “7921 User Partner Program,” the official landing. With the opening of the first store experience, I love Chi cars will carry out comprehensive channel development in the country.
love Chi’s first experience store opening day, love Chi Fu Qiang, co-founder and president of the car, love cars Chi Executive Vice President Cai Jianjun, and partner Prudential Group Chairman Cheng Feng , vice president of Prudential Group, executive director of Chi Guangzhou automobile Co., Ltd. Guangdong Hengfeng Yang new attended the opening ceremony.
the country’s first car love Chi Hang Fung Yue Chi partners (Hall 2) in Guangzhou official opened
at the opening ceremony, Executive Vice president Cai Jianjun love Chi auto delivered a speech: “the new generation of consumer groups of intelligent, digital purchase and service experience a higher requirements based on consumer insights, in the business model, we have another way to let users deeply involved in the introduction of more temperature service concept, to enhance the user emotional depth of the brand, to build the whole life cycle, user penetration people, cars, life the new retail model. “
executive vice president of love Chi automotive Cai Jianjun
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as “7921” user strategic partner of choice for landing stores, Guangzhou, Guangdong Hengfeng Chi Yang Motor Co., Ltd. the new executive director at the opening ceremony, said: “I am honored at the beginning of love Chi distribution channels, can work together Chi Chi love cars love to become the user’s lineA first contact. As the first experience store, Yue Chi Hang Fung Road No. 2 store delivery of the escort will love Chi, Chi love to help car stand out in the new energy automobile brands. “
vice president of Prudential Group, executive director of Chi Guangzhou Automobile Co., Ltd. Guangdong Hengfeng Yang new [123 ]
channel model innovation and users for a better eco
love Yue Chi Hang Fung Chi (Hall 2 ), set the vehicle delivery, after-sales service, users public a rest and recreation and other functions into one, love Chi cars Hall 2, not just to show love Chi lifestyle, cross-border sharing, immersive experience and support interactive experience , but also reflects the love Chi partners based on 7921 user policies depth user participation through differentiation, life design philosophy, people, vehicles, eco-vision for a better life.
“7921” strategy enabling to accelerate the construction of distribution channels
as electric car repairer of the new forces, Chi love in the traditional 4S shop mode, create a differentiated innovation pipeline industry form. new era, Chi love with intelligent digital technology to reshape the automobile industry chain, through online and offline Close to Chi love APP digital partner of the vehicles up close trading platform between the user, the real transparency, the new digital retail model; distribution channels in the country strategy by manufacturers and channel partners to join Direct combined with effective social revitalize the stock resources, to avoid the costly pre-investment in fixed assets, take concrete actions to practice early heart “do not give channel partners trouble” in order to enhance the user’s purchase experience and solve pain points users car full life cycle, love Chi create a center covering 7921 differentiated scene of the multi-dimensional experience center set of products, corporate culture, scientific and technological achievements, entertainment and leisure, offers six different functional attributes store experience, including love and love Chi Chi Direct No. 1, the main branding, the depth of interaction and large liveMoving the contractor; No. 7,9 Hall positioning sales and services, large and Hall 2 and from time to time launch eggs – cross-border cooperation to promote interactive flash Pavilion.
Love Chi after the first car Guangzhou No. 2 (overall) Museum opened body, will meet the U5 ready to go to market, in addition, will be completed by the end of 2019 12 of various sizes to experience the store opened, accelerate network channel layout landing . Up to now, love Chi has authorized 43 channel partners, 47 service channel partners. Future, love Chi include car from the north of Guangzhou-Shenzhen to Hangzhou, including six core cities, to 44 provincial capitals and key cities of new energy markets, accelerate channel development and landing.
“Fool action” predetermined pattern
At the same time, love Chi also launched the “Fool action” predetermined pattern in the industry innovation, if users want to know the depth of this brand, then, love Chi can provide user mode booking car rental U5 experience, allowing users to zero distance, U5 long test drive this car, you can select up to three-month trial period. Among them, the first 15 days free period, and provides a three-month rental return policy, allowing users to have enough time to test drive and experience the depth of the car. “The first 15 days of free use, not enough can be rented. Served buy” Cai Jianjun said confidently. This is not only a new mode of subversion of the current automotive retailing, as well as a new brand for their products confidence.
[123 ] Not long ago, love Chi U5 completed an unprecedented harsh test of electric vehicles, from Xi’an, China, after 53 days, 12 countries, up to 15,022 kilometers in Asia and Europe after crossing, setting a Guinness electric vehicle driving distance world record, and the EU vehicle type approval in the same period, becoming the first to enter the European auto market developed new potential repairerforce. Chi U5 love with design, wide suitable space, texture and other advantages of the driver received a lot of praise. A good car is not afraid of late, love Chi is not anxious, but moving steadily, removing gimmicks and flashy, love Chi car make consumer choices become tricky.