[ Chexun Wang reported ] Over the past year, the reform is the main theme of China’s auto market. With new technologies, new models, new forces continue to enter the Chinese automobile industry usher in a new industrial structure and development of the situation. Faced with the new round of competition, Dongfeng Yueda Kia first opened the prelude to innovation, to become the automotive market in 2019 notable reformist representatives. Dongfeng Yueda Kia through a series of changes and innovations to the market to show the courage and will to change. At the same time, the measures to promote and effect change is already implemented gradually revealed, the system is fully activated, the external display has a different KIA.
New Year, KIA welcome the convening of the General Assembly in 2020. Li Feng, general manager at the meeting: ldquo; 2020 KIA will be out of the woods, rallied turning point, breaking in, and pointed out that the future of Dongfeng Yueda Kia will achieve a breakthrough around six major initiatives, creating Dongfeng Yueda Kia new era. rdquo;
Dongfeng Yueda Kia brand and brand strength to lay the foundation to break up
2019, Dongfeng Yueda Kia brand achieved continue upward. CTCC race by four crown five years, the first joint IPldquo fashion circles; Sohu Fashion Festival rdquo; brand series of cross-border incidents, and promote young fashion brand, successfully created a ldquo; young, fashion, sports, science and technology ldquo; the The new brand image.
2020, Dongfeng Yueda Kia brand will stick up strategy, and with the listing of the new generation K5, to build up the brand’s high-end product support, enrich young, fashion, sports, science and technology brand connotation. At the same time, Dongfeng Yueda Kia clear 2020 will follow the proposed headquarters of the Hyundai-Kia ldquo; China First, Global Presence, Innovationrdquo; guide the direction of the three core brands, through ldquo; market repositioning rdquo; strategy to promote the brand differentiation strategies to change inherent in Kia’s brand image, and brand to break up.
KIA iterative update of the main models focus on key models breakthrough
2019, KIA has completed a new generation KX5, new generation K3, Sportage 1.4T and other three main models of iterative updates, formed a more youthful, diverse product matrix. Whole new generation of proud ran successfully listed, subversive attitude small SUV, the end of the automotive market has become hot explosion models a single product.
2020, Dongfeng Yueda Kia’s product operations structure will be adjusted, and gradually form a K3, Sportage and proud to run for the main star model lineup, implemented in C2 level car market and car-class SUV market competitive advantage. Meanwhile, Dongfeng Yueda Kia will strive to enhance the proportion of the total amount of more than 10 million cars, this is operational objectives, through structural adjustment, improve the brand, expanding sales, earnings and other security measures continue to improve KIA whole value chain level .
KIA adhere to market-oriented to ensure that the interests of dealers priority
high targets for dealers industry, high inventory pain points, 2019 KIA drastic channels to promote innovation and enhance the vitality of the dealer. Year, 22 withdrawal dealer network and a strong return to sleep, innovative initiatives to gain market highly recognized.
in 2020, is still the priority interests of dealers KIA terminal core reform-oriented. Around ldquo; customer first, dealers second ldquo; in principle, KIA customer and market-oriented, to provide active and effective support to the dealer, the dealer continued to improve profitability and achieve most of the dealers profit goals. At the same time, build ldquo; pro clear supremacy rdquo; vendor relationships fair and equitable business environment, forming a symbiotic harmony, common goal to achieve a breakthrough 2020.
KIA strengthen capacity building management system to achieve breakthrough upgrade
2019 to force the system as the core of a comprehensive competition the competition to become the new norm. Relying on streamProcess and system, KIA comprehensive capacity building layout system, institutional system needs reform in dealer management, internal cost efficiency modules, promote the construction of more consistent.
2020, Dongfeng Yueda Kia will again be the top-level system design, remodeling business processes, through systematic, institutionalized processes, performance management to lead the upgrade. Meanwhile, Dongfeng Yueda Kia mobilization of all, develop ldquo; One Teamrdquo; the spirit, emphasizing ldquo; share outlook, communication and coordination, cost efficiency and rdquo; and other management upgrade breakthrough for mainstream breakthrough in 2020 to return to the track, sounded full hand horn.
KIA insist on fair implementation, operation of the Sunshine Project, a breakthrough
2019, KIA insist on institutions to govern power, work and personnel, to create a healthy, fair business environment has become an important guarantee to support enterprise reform.
2020, KIA focus on the implementation implementation of the Sunshine Project, an open, fair and impartial manner, the implementation of centralized purchasing internal and external joint procurement, to maximize the tender rate, and further optimize the business environment, and build the advantages of the new company, to create a new industry benchmark.
KIA build efficient team to create change in the vanguard of innovation
core
reform is people. 2019 KIA usher in a new helmsman, the formation of a new management team. The new team quickly taking over the banner of change and innovation, firmly, in the effective promotion of external reforms, give full play to the role of pacesetter.
in 2020, around the new management team, KIA will work to build an understanding of business, good management, efficient dare to play first-class team, assisted return to China passenger mainstream camp.
a successful business can not do without a clear awareness of its own, and a clear development plan. Beginning of this year, comprehensive, in-depth reform that is summed up by KIA six breakthrough 2019, New Year 2020, returned to the track to achieve ldquo; magnificent turn rdquo ;, open a new chapter in the new decade.