in the past to buy a car, buy a car and now, has changed dramatically. 80 years, to buy a car, you might need a sack of cash to buy a leased. But now, you only need to bring a bank card gently brush, you can buy a car worth a lot of money. But more importantly, the consumer or the identity change.
in the past to buy a car, consumers were not a God; and now buy a car, even if you just potential customers, you can have treatment God. Such a shift will occur, and the popularity of cars about, when families just need to become a luxury, competition between car sales will become more intense. So, in addition to car prices, among the various dealers brains to come up with a variety of marketing tools or services, hoping to attract more consumers. Today, Colombian soldiers for everyone to take stock of what, 4S shop selling cars new tricks.
car electric isolated, open car sold
electric car sales model isolated mainly in the field of electric vehicles, which is both the decision made by dealers and car prices, which ultimately Policy push, although such sales is still relatively rare, but there are many voices that this is the future of electric vehicles, the best sales.
This is primarily to separate sales cell body and . For example, a $ 100,000 electric vehicles, consumers only need to spend probably $ 60,000 price to buy the body, and then use the battery by way of lease at a price of several hundred dollars a month, or a few million is price to enjoy life battery maintenance and renewal services.
In this way very well eliminate the consumer now for expensive battery replacement costs of discontent. At the same time, this form also help extend battery life, only to extend the life cycle of electric vehicles, but also to a large extent to ensure that the electric steamHedge ratio car, has multiple purposes.
to send car door, test drive at night
[ 123] we often say that a car is good, it is worthwhile to buy, be sure to shop after their own before deciding to test drive. Therefore, test drive a car seems to have become an inevitable part of, even if he did not intend to test drive, many sales also encourage consumers to participate in the test drive, from the perspective of the most intuitive feel and experience the performance of a car, to obtain the hearts and minds of consumers.
However, it is a seemingly ordinary test drive service , but in today undergone great changes. Now participate in the test drive, we may not need to 4S shop, 4S shop just give the phone to make a reservation, the staff there to send the car door. Moreover, for performance or, for the convenience of consumers worth mentioning, we launched a night-long test drive test drive the service and the service, consumers can not only participate in the test drive after work, to experience the performance of the vehicle in the road at night, but also be able to long test drive in a more profound experience. However, at present, in the form of a long test drive is still relatively small.
to rent consignment, auto financing
to rent consignment, there is one of the most common form, that is, car finance leases. This form of ownership is a major car rental company has a financing vehicle, consumers have the right to use the vehicle during the contract period, consumers need to pay a fee, after the expiration of the contract in accordance with the contents of the transfer of vehicles to consumers.
In this way, the consumer can remove the card some of the issues, tax, insurance, etc., this part of the leasing company will be resolved. At the same time, due to low interest rates, low barriers to entry and low requirements for credit, so for financial pressure or a lower credit rating people, this is a very appropriate way to the car.
In addition to the rent consignment addition, in recent years the emergence car finance policy is also very rich, such as 0 down payment to mention cars, low down payment to mention cars, 3 years low interest rates, car prices or 4S shop to cater to different consumer groups launched a car finance policy. But policies such as zero down payment, although the low barriers to entry, but subsequent repayment pressure is not small, so do not be carried away by the immediate positive, we must calculate their repayment ability and clarify the terms of the contract before Row.
From experience center 4S shop
4S shop 4 “S” represent the vehicle sale (sale), parts (sparepart), service (service), feedback information ( survey). Functional 4S shop looks absolutely a lot, but for consumers, more extent only felt the vehicle sales and after-sales service points, missing the entire process temperature. Therefore, in recent years, Experience Center began to emerge.
different from the traditional 4S stores, in addition to having experience center outside the four “S”, but also provide more consumers to experience the feelings of more than just cars. For example, in Wei to the NIO House, you can enjoy coffee and books brought a moment of quiet, can also participate in free gatherings; and Mercedes-Benz, Rolls-Royce and other luxury brand experience center, you tend to be able to understand the brand’s history , heritage, or even enjoy a more sophisticated Western food. For 4S shop from cold compared to those value-added services will undoubtedly be more temperature.
regularly organizes owners activities
Because the prevalence of P2P, the owner of the group has been very popular. However, for various reasons of work, family and other group owners often lack an organizer, so the owners of the once popular group organized activities are also slowSlowly decreases. By contrast, if there is a person who can help you arrange all trips, you only need to attend, you will attract How about you?
For example, in Sichuan, there is a Group launched a APP, specifically in the form of activities under the line to repay its consumers. The line activities from driving, to children’s programs, to public goods, owners of a friend totally do not worry about travel arrangements, you only need to take time to attend to.
In fact, more similar to the value-added services, in the final analysis, strength can really attract consumers to buy cars or nature of the product. In contrast, these “tricks” closer to the car’s ancillary services, which allow consumers to enjoy services other than the cold automotive tools, to enhance the quality of service can be enjoyed. Therefore, even if force is the product of the first factor in determining spending power, but similar “tricks” also will only increase in the future, more and more abundant.