(Beijing) BMW campus Gifted Education Project (BMW Education of Sales amp; Service Talent, referred to as BEST) Beijing training base opened in Beijing Changping Vocational School. As the first to carry out training in the country in the form of school-enterprise cooperation luxury car makers, BEST project uses a mature German dual system of vocational education model , the “theoretical classroom learning + dealer shop practice “, and through more than a decade of localization of innovative practice, for the Chinese auto industry trained a large number of highly qualified professional service personnel.
Mr. Gao Xiang BMW marketing senior vice president of Brilliance attended the opening ceremony and said, “Today, China is a customer trends and future trips a pioneer in the market for BMW, it is not only the world’s largest sales market, but the market is a strategic global business and one of the world’s largest production base . our great success in China part due to the cultivation of local talent. Therefore, BMW has always been committed to training highly qualified personnel for the Chinese auto industry. as an industry leader and a responsible corporate citizen, BMW attaches great importance to the training of sale personnel. we believe that the high level of talent is a key factor for sustainable development of BMW. Therefore, BMW using their own advantages and resources, joint schools, distributors, and other social forces to establish a platform for personnel training, in order to achieve sustainable development. “[123 ]
the opening BEST Beijing training base since the project started in 2006,
for the first time in a city landing , in order to meet the large cities BMW dealership on people The increasingly strong demand, but also provide more employment opportunities for the first-tier cities in China market, vocational-technical personnel. As the basis for the opening of the Beijing training base, the project course content is still the original mechanical and electrical, sheet metal painting classes, after-sales service / parts class and so on, added new energy, new courses and other sales category [ 123], in order to better respond to the development of auto industry trends . In addition, the workshop includes advanced network diagnostic system, including all teaching equipment and training workersWith BMW dealers are consistent with the system to ensure that students can get the most advanced training, the most comprehensive application knowledge.
BEST project in China to ten years has been impressive, as of this year, colleges and universities to participate in the project cooperation has reached 16, the cumulative training students
over 7000 [123 ], provide for BMW in China’s high-quality sales and after-sales service of the strong support, to provide better protection for local human resources personnel, transport a large number of both product knowledge and expertise of high-level talent for the Chinese automotive industry. Through years of innovative practices, BEST project successful implementation of schools, businesses, students, dealers and society
“win-win situation.” .
In the joint efforts of BMW and partner institutions, BEST project achieved a close combination of theory and practice of school education, has established 16 
14 provinces home training base
, and with the national
more than 400 dealers cooperation, while improving students’ automotive repair industry and related technology skills, but also set an example of cooperation between enterprises in the industry. BMW plans to within the next year to expand the training base to 18 .
Based on mature German dual education model, BMW has 
personnel training and reserve layout to production, sales and after-sales and other links
, thereby the establishment of a
and a comprehensive system of vocational education system, for the sustainable development of the company continue to train high-quality personnel. As a BMW dual education Another important landing in China, in June 2019, BMW Brilliance with the Shenyang local 9 institutions signed a 0 pairs yuan system of vocational education cooperation agreement . It not only marks the first time BMW models to expand the dual system of education to universities, but also significantly improves the scale of vocational education, as more high-quality technical development and production talents reserve sustainable enterprises, help to achieve BMW dual system of vocational education “quality” and “quantity” double breakthrough.
in the future, into a BMWFurther enhance the quality of training of students, expanding the field of culture BEST and expand the scope of cooperation of BEST. BEST project through to further help students to vocational schools to create opportunities for career development and employment, and to continue to
support needs BMW dealer human resource complement of
and
dealership staff basic training and certification . BMW will make full use of advanced technology and forward-looking global training concept to support vocational education in China’s automobile industry, at the same time reserve the right people for the BMW dealers in China, further training of highly qualified personnel for the automobile industry.
Under the guidance of the BMW Group’s new strategy, the company early in 2016 will be upgraded corporate social responsibility strategy in China, contributions from charitable nonprofits upgrade is energized type public. Full use of resources and core competitive advantages of BMW, through the balanced development of regional differences, to ensure that students have access to different parts of the comprehensive training knowledge, pave the way for entry into the BMW dealers and automotive industry-related jobs, effective promote China social and sustainable development of China’s auto market.
BMW Group
The BMW Group is the world’s most successful awareness is high in the manufacturing of cars and motorcycles one business, owns four brands; while providing auto financing and premium travel services. As a global company, the BMW Group has 31 production and assembly plants in 14 countries, sales network in more than 140 countries and regions.
2018, the BMW Group sold more than 2.49 million global car. Group profit before tax (EBT) reached 10.655 billion euros, the first time exceeded ten billion euros. High-quality products, customer-focused, service and luxury experiences, future-oriented, forward-looking, employee satisfaction is successful, industry-leading major factor. It is the company’s employees to the BMW Group’s success story into reality. So, I do believe in the BMW Group stresses credibility and transparency to the public, subject to employees’ favorite company, and put it into the company’s business philosophy.
BMW Group’s long-term strategy and a strong R & D system as the cornerstone. Therefore, the BMW Group in the implementation of environmental protection throughout the value chain and distribution strategies for the future, innovative products, quality serviceService and commitment to sustainable ecology has become an important part of BMW Group’s long-term strategy.
We are committed to adhere to the forward-looking innovation and development, innovation, responsibility and sustainable, trust, successful mission. To break the traditional thinking, adhere to innovation and development, to ensure the vitality and competitiveness of the company, responsible for the staff more accountable to each and every customer, to the public in a transparent and sincere mission to solid, good business ability to serve customers; we will be customer-centric experience to bring a new car and a quality service for you with responsibility and sustainability forward-looking perspective and positive attitude. We are committed to every customer to provide safe, high-quality products, quality service and high quality products is our constant philosophy.
BMW authorized dealers
and Nanchang Cheng treasure Auto Sales & Service Co., Ltd.
Address: Xihu District, Nanchang, Jiangxi ask Health Road 1588 No.
Hangzhou and the sincerity of the treasure auto sales & service Co., Ltd.
address: Hangzhou city, Shaoxing Road No. 381
[123 ] Hangzhou Yuantong treasure auto sales & service Co., Ltd.
address: Jianggan District No. 441 Kaixuan
Yong Kang Hong Bao line auto sales & service Co., Ltd. [123 ]
address: Hong Chong Road, (opposite the used car market)
Yongkang Xu industrial zone
Xiangshan Hong Bao line auto sales & service Co., Ltd.
address: Ningbo, Xiangshan County coastal Road 18
Hong Bao lines Yiwu auto sales & service Co., Ltd.
address: 267 North Road, Yiwu city (Qin Tong passenger next to the station)
Shaoxing Hong Bao line auto sales & service Co., Ltd.
address: Shaoxing City, south of Road No. 1515
[ 123] Ganzhou Jin Bao car sales services are the company
Address: Ganzhou City Nankang District Long Zhen Jiangxi Gannan Avenue South Motown disc
Fuzhou City, Jin Bao Auto Sales & Service Co., Ltd.
[ 123] address: Fuzhou City, Jiangxi Yingbin Avenue 1879 East international automobile City