[ Chexun Wang reported ] Recently, SAIC Roewe has released two posters, see below, in the upper left corner of the poster copy for the 2020 double leap year, double leap month, double the Spring Festival; the lower left corner to copy orderly return to work to support the war outbreak; the lower right corner copy for the new technology, new designs and new models.
These two posters in the top right corner of spring shoots out of the wall necessarily mean ldquo; new rdquo ;, combined with the most significant difference two posters – two doors button on the door, it is clear that the shape of the door catch on the right side of the picture and logo similar to the Roewe, people can not help but ask: this is the Roewe to get what? Do Roewe want to change the standard it?
look to the international automotive market, SAIC Roewe regarded as a freshman, grow to a certain stage pack up, pick up the pieces but also makes sense, because consumers have always fatigued, at some point it must allow consumers themselves Row.
one after another, March 12, SAIC Roewe settled Alipay public welfare forest ants, and SAIC Roewe also the first settled in the Chinese automobile one of the brand.
For the auto companies an influential, automotive products and technology are of course based on the book, but it is back to the community is much more than automotive products, as well as equally important social responsibility and historic mission for the entire human society can do more than what? Or is this SAIC Roewe after careful thought taking a big step.
From the figure, we can see that SAIC Roewe R nestled between the trees, which is open wing Weimai This step is quite clear that it is to build a beautiful China to do their a force.
planting trees to improve the human living environment for a car companies, through constant technological update to reduce emissions and pollution, also help to improve the environment, the earth mankind into a more livable community.
See here, I suddenly thought ldquo; Toyota Way rdquo ;, also Xurong Wei released ldquo; good thingDouble rdquo; posters mean more far-reaching, or are trying to create a majestic ldquo one of their own; Roewe road rdquo ;.
As we all know, when Toyota to reverse its image in the eyes of consumers, focused on elite forces to the accumulation of Toyota based on years of research, has spent years, heavy the introduction of the Lexus LS400, and fame, in the minds of consumers when the car became an outstanding luxury car brand, has in the global auto market have considerable influence, it has won many high-end car consumers and love.
or for Roewe, it grew to a new watershed, enhance brand image, the impact of high-end automotive consumer groups is imperative, which is to grow and develop every car brand a necessary goal.
of the Toyota Lexus, Infiniti is to the Nissan, Honda’s Acura hellip; hellip; the list goes on, this dual-brand strategy we can be called ldquo; walking on two legs rdquo ;.
benefit
dual-brand strategy is the use of existing resources, existing brand stable in the low-end market, seize more market share, build high-end brand impact of high-end car market, win high-end automotive consumer groups, while also undertaking existing client base plate replacement future upgrades, too.
we look at Roewe is not with this strength?
SAIC Roewe first proposed the concept of Internet car, now’s models product line is quite rich, dynamic forms including fuel, hybrid and electric drive, has SAIC Internet car sales has accumulated more than one million, for Chinese car brands, this is a pretty good result.
SAIC Roewe rhythm of the design concept is well known that in the face of the smart electric drive of the future, SAIC Roewe introduced set of intellectual design, including integration, the nature, the vitality of the three major elements, interpretation of Chinese car brands next setCount direction.
In the technology upgrade level, SAIC Roewe new energy released ldquo; core dynamic 2020 + rdquo; green core strategy, a new technology, new designs and new models three the new strategic plan, through independent research and leading business collaboration platform to launch innovative solutions for electric drive, power battery is compatible with leading technology platform programs, to create a sophisticated supply chain system.
NetGreen Wittig out SAIC is a new model, the client code will include watching car, depth test drive new consumer subscription model and other new services, the sale terminals SAIC Roewe build new energy ldquo; rdquo ;, the fourth power distributors by improving the quality of service, service level and service capabilities, further enhance the customer service experience.
in the service force to enhance, through the majestic MARVEL X, SAIC Roewe figured out the high-end products and services, operation and maintenance of the doorway, Roewe MARVEL X is SAIC Roewe’s most high-end smart electric vehicles, and its products may even rival the strength of Tesla.
in the service system, the Roewe MARVEL X leads the industry’s new retail system, SAIC Roewe introduced a super-user service plan, the product strength and service forces are promoted to the now the average level luxury car brand stage, showing the Chinese auto brands continue up the entrepreneurial spirit.
Roewe have started to move, you, as the Roewe car consumers do?
I believe consumers will Roewe cars and SAIC Roewe together to build a beautiful China to contribute to a limited power, advanced step by step to become actors.
Speaking of green, this fact can think of Lexus and Toyota, are some of its models, such as liners and other parts of the car, on the use of straw as a raw material of plant, environmentally friendly, so plants can grow Earth contribute more oxygen, and can be updated annually planted, Roewe added Alipay public welfare forest ants, perhaps driven by the same sense of responsibilityMake.
If you do plan to enable SAIC Roewe dual-brand strategy, then 2020 is indeed a ldquo; good pairs rdquo; a good time.
Note: the text from the network with FIG.