Yasi Dun original article | Zinc
Tang Cui Hu on behalf of the “Green Fields capital problem,” said:
“last year, this door today, the Peach Blossom matched red faces of the people do not know where to go. Love and be loved. “
mean, wonderful girl, ah, find you again this year but could not see, only that the peach is still in full bloom, laugh at me crazy. This intertwined and influence each other’s feelings, the more exacerbated in front of melancholy and loneliness, just memories in their hearts.
2019 saw China’s passenger car market sales report card I’m afraid you and Cuihu manufacturers mood is the same. If you are thinner than the 2019 year-end awards 2018, probably the same version of melancholy.
we have got used to a variety of year-end inventory, consumers feel disappointed, automobile manufacturers think he understands much data yet. Since it is made a concluding summary of boring to do so by 2019, passenger car sales Automotive Engineers feel a perspective on contributed.
1
“996”
[ 123]
“996” refers to working day as early as 9:00 to go to work, after work 21:00, noon and night rest 1 hour (or less), more than a total of 10 hours and work six days a week working system.
996 Why such a fire, I want toSay it is too much competition, profit margins are squeezed, Dry Kill not have to die.
However, these people in the eyes of our car, perhaps happy.
this year because there are a large number of people unemployed auto everyone, how long did hair double pay more memory is fuzzy.
As far as I incomplete statistics, “996” index of expectations ahead of its own brand.
annual sales data to prove my statistics. 2019 full year, total sales of 21.444 million passenger cars, down 9.6 percentage year on year. Brands were sold 8.407 million, down 15.8 percentage year on year, accounting for 39.2 percentage sales, market share declined by 2.9 percentage over the previous year.
subdivision of view, its own brand in the passenger car, SUV and MPV market share respectively 19.9 percentage, 52.6 percentage and 75.3 percentage. Compared with the same period last year, high hopes for the car decline (1.1 percent); “life insurance sector” is more SUV fell significantly (5.4 percentage); always take advantage of the MPV is also only one vehicle over 100,000 (37 Wuling Hongguang ten thousand), accounting for 1.3 percentage decline.
As the author of a large joint venture enterprises engineers, in fact, looks bad. If I told you, 2019 German and Japanese brands sales growth slowed slightly, and the US Department of decline has expanded the legal systems of the brand, you probably know that I am the boss who is calling. This year from three shifts to two-shift last change intervals, really sad. Come on, people in conflict triplex not a day can ease the advancing speed Do not be so fierce, okay?
have to say, across the public really makes people jealous. FAW-Volkswagen cumulative sales reached 2.129 million, An increase of 3.8 percentage. Harvest and Harvest three: 1) became the first ever to break through 2.1 million sales mark in car prices; 2) beat Shanghai Volkswagen, achieved the first time in nearly five years to win; 3) high hopes for the new Jetta market less than brand four months to achieve sales of 4.3 million units, the future can be expected.
Of course, the most fun thing a public Japanese car firms, Dongfeng Honda and Honda are achieved varying degrees of growth, Dongfeng Honda is an increase of 11.6 percentage. No wonder many colleagues want to quit this year to the East this was not to be see it, good sales is the high threshold, convinced.
As for Toyota, is also on track to achieve TNGA architecture after the explosion, FAW Toyota’s cumulative sales reached 738,000, an increase of 2 percentage contrarian, established to achieve annual sales targets. Guangzhou Toyota is to achieve a 17.6 percent increase, performance is very brisk.
Some say it is the economic downturn, people increasingly value and maintenance of fuel-efficient Japanese cars in this area to establish a good reputation. Overall quite true, but in fact, plus the quality of the control. I learned of it, the Japanese car developed a standard Mazda is the most difficult, but the man of production management …… Come on!
2
“manslaughter” [ 123]
in the end who is “manslaughter” of a congregation own brand? Some people say that to blame the economic downturn led to sluggish auto market, consumer spending downgrade, the more consumers will choose the brand stiffer joint venture brands, independent brands have not been able lead.
But this is only incentives, lack of technology and market accumulation is the root cause.
Therefore, in the winter, though, including the head, including its own brand, have dropped in sales, but as far as I know everyone’s confidence has not been extinguished.
to take the Guangzhou Automobile passenger cars, for example, the annual total sales of 384,578, down 28.14 percentage. But the new energy sector is booming, the year 2019, Guangzhou Automobile New Energy cumulative sales of 42,000, up 109.5 percentage, the main models Aion S cumulative sales of 32,493 units, accounting for 77.4 percentage.
wonder night at eight lights further guangqi Institute (circle of friends from FIG ~~ Pirates).
and, like Guangzhou Automobile, Geely in the new energy sector, the annual total sales of 113,100 , an increase of 66.5 percentage, has become a new growth point. A new energy brand new geometry in 2020, presumably will release more magic.
since June 2019 back slope subsidies, new energy vehicle sales continued to fall. Deputy Secretary General of China Association of Automobile Manufacturers, said Chen Shihua, wants the state to the next step to guide the development of new energy vehicles through taxes, use of links and other policies. Subsequent January 11, Minister of Industry and Information Technology Miao Wei in the Chinese electric vehicle Hundred, Forum (2020) indicated that after 1 July 2020, new energy vehicles subsidy will not continue to back slope. Take advantage of the opportunity to roll up its sleeves and dry refueling ah.
Of course, not only to practice their own brands. 2019 We think most of the questions are: “Future China but also how many car brands or brands rear exit China, either this collapse?.”
data do not lie.
2019 annual sales of the top ten car, SUV and MPV sales performance are as follows:
1) car manufacturers sold 7.587 million, accounting for 73.6 percentage of total car sales;
2) SUV manufacturer sold a total of 5.483 million, accounting for the total SUV sales 58.6 percentage;
3) MPV manufacturer sold a total of 1.228 million, accounting for 88.7 percentage of the total MPV sales;
To be more wounding consumers did not feel choose fewer, but more and more high quality car feel. In other words, these companies have gradually head to meet all the needs of the Chinese market may not really need so many brands of.
3
“Wolf disco “
soil Hey, magic, brainwashing top, is the public’s” wolf disco ” most used adjectives. Now called The Divine Comedy brainwashing bonus period, traffic explosion. But it is the music property, studied violin point I think the public’s musical taste being with crooked, the value of music is being lost (you spray me, I have to say).
When it comes to the loss of value, luxury cars there is a problem. 2019, although the entire luxury car market remained relatively good growth, but most brands at the cost of price fall completely, reducing the brand premium brand value loss.
Starter Edition BMW 525Li, Mercedes-Benz E200 can be purchased for the price of a high-power version of the four-wheel drive Audi A6L models, Volvo and Cadillac let alone, afraid to see the owner to drop the price of the mentality of the explosion.
If we say that a few years ago I got the price of a luxury car staff make you drool, and now fear is no longer there, maybe himself to talk down to the 4S shop cheaper. 2019 saying the company is also engaged in several rounds of relatives and friends purchase activities (price surprise), in which not even think of it before.
Of course, price is not the whole reason to hold up the brand value, the domestic luxury market already exists car prices were inflated problem, while now squeeze squeeze water or. However, the price does not mean lower quality, sales performance this year is not ideal dear friend who I will not name. If you drop the quality to get through because profit margins in order to stimulate sales, Volkswagen is a time found no problems, but this is not the quality of a luxury car, it is really a long-term?
4
repairer new forces
the final inventory, I intend to leave the repairer of the new forces. My fellow and former colleagues, a few years ago you clamoring to jump ship repairer to new forces, and now the day okay?
Over the past year, new forces repairer echelon division became clear. Wei, the Xiaopeng, Goodway is the only delivery of more than 10,000 three companies; Chi, ideal, cloud degrees, zero run Although the new car market, but also to be away from the large-scale delivery time; as for the singularity, Chinese Express such as a public enterprise, we have to make an effort.
because of frustration at the C-terminal market, so a lot of repairer new forces are aimed at the mid-market B, that is, we are talking about the Internet rental, taxi and other B-side business. Such as Weimaraner have four car rental companies ,, on travel, car rental, car network around the city sharing services are involved.
Or Xiaopeng car, along with “peng travel” App on the line, Xiaopeng provides “positioning limousine service, but the price is not higher than the market price” unique services. It is said that all inputs are used by the network about cars Xiaopeng G3 models, drivers are trained “peng travel” proprietary drivers.
to the author in the traditional sense of smell works car prices see, this is indeed an opportunity for new forces.
to net about the car industry, for example, by the end of 2018, China’s net users express train or car about the size of 333 million, an increase of 40.9 percentage, the proportion of users increased from 30.6 percent to 40.2 percentage. 2022 national network about the car deal size is expected to exceed 500 billion yuan.
Why not a massive attack on the traditional business? Because traditional companies in the travel burden on the B-side service more, most of them really want to slow you down a few steps. Do not do not pay attention to it, such as Dongfeng travel, but pulling a lot of new energy vehicle sales, after struggling for some time, operating with good results. So do not think of the new forces repairer B end even easier, until this trip will wind still throwing money out to promote it.
Yasi Dun Summary
[ 123] as said at the beginning, this is an unusual annual inventory. 2019 is indeed difficult past, we have done a positive adjustment, but also powerless. But no matter how difficult 2019, we kept going.
2020, dry fuel.
FIG | from the network
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