walking down the street, I do not know whether you noticed, luxury cars run on the road in addition to the BBA, big eyes and Porsche are becoming more common, and more recently came to domestic news.
Porsche Way back just entered China in 2002, sold in the Chinese mainland market is only 27, nearly 20 years later, annual sales almost equal to 100,000, for an ultra-luxury brand, regarded as a great success.
At the same time, Maserati, Aston Martin and other ultra-luxury brand sales in China and electrification, the pace is a lot slower.
01 sales: from 27 to close to 100 000
In June, Porsche set a volume of orders in China high. In the global market, Porsche new car deliveries of about 116,900. Porsche China as the world’s largest single market, deliveries of new cars during the first half of this year was about 39,600.
Review of Porsche in the Chinese market, especially the sales trend, you know Porsche motorized determination, as well as domestic news passed around by no means groundless.
In 2002, the Chinese mainland market, Porsche sold 27, 2010, the Porsche full-year sales in China reached 13,856. We selected the last decade Porsche sales in China market, check it out.
In 2011, 24 000
In 2012, 31 000
In 2013, 37 425 [ 123]
In 2014, 46 931
2015, 58009
2016, 65246
2017, 71000
2018 year 80108
2019, 86752
the first half of 2020, 39 603
In these years, there are three nodes event, Porsche and Chinese market worth mentioning. December 2013, China surpassed the US to become the largest single market for Porsche, Porsche 2015 global sales of 225,121 by 2019 global sales have reached 280800.
The second was in 2017, Porsche sales in China has more than 70,000 sales in the global market share of 30 percentage; followed by the same in 2017, sales of Porsche’s profit margin up to 17.6 percentage to become the world’s most profitable car brand, Porsche’s goal is to remain in the future 15 percent return on sales.
The third is the year 2018, Maserati’s sales in China was only 10,696 units, down 32 percentage of sales of all product sales in China fell by more than 25 percentage were, at the same time, Porsche in 2018 China’s auto market fell for the first time the occasion to hand over the annual sales break 80,000 transcripts.
At this point, the Porsche on another level, to achieve the same position in China with Wuling Hongguang God car.
This sentence can be understood as Wuling Hongguang sales and Porsche sales, like most of China’s current population structure and consumer groups, consumers and huge cornerstone of its niche but growing rapidly upstart class, car entirely understand the mirror of society.
025 years to achieve 50 electric cars percentage of
as long as skim various car prices in the first half earnings, to know who’s life is not easy, but Porsche touches on a small exception, than from other car companies, throughout the first half of Porsche’s financial condition. As a result, in 2020 the Porsche motorized road still moves constantly.
reported a January-June 2020, the Porsche World still achieved 9.9 percent return on sales, operating income amounted to 12.42 billion euros, down 7.3 percentage year on year; sales profit of 1.23 billion euros, compared with 2019 year fell 26.3 percentage.
In terms of electrification, according to Porsche had planned that from 2020–2024 Porsche will invest in hybrid, electric, digitization of approximately 10 billion euros.
Recently, the global executive board of Porsche main Xiaobomu (Oliver Blume) in a public interview, Porsche revealed the future strategic planning and the company’s product information section, which includes the following new products and investment in Porsche plan.
In addition to the research and development of pure electric version MACAN outside, in the next five years, Porsche will travel in electrification, digital transformation and sustainable development to invest 15 billion euros. Mr. Aobo Mu expressed the hope that the transition from a traditional Porsche car company to a sustainable development of the technology group.
It is reported that Porsche has been in Tuebingen, Germany and battery company Custom Cells called Cellforce Group set up a joint venture for the future Porsche provide “small high energy density, low internal resistance” of the battery.
less words big thing. Even Porsche should invest in the battery factory, the layout of the battery business, which electrification determination is evident, Panamera or Cayenne pure electric vehicle is not within reach of it.
Up to now, Porsche has introduced, including Panamera EHybrid and Cayenne EHybrid, including two hybrid models as well as a Taycan pure electric vehicle. “
By 2025, Porsche has a full line of 50 percentage will consist of a plug-in hybrid or pure electric vehicles.” President and CEO of Porsche China Yanbo Yu said.
03 Why repeated mass localization?
the evening of August 26, the official world premiere of the new Porsche Panamera and synchronize open sale, pre-sale price range of 97.3-245.8 million, so that Porsche became the focus. In addition, over the same period came almost Porsche-made news, so the hippocampus car smell for two consecutive daysWind limit.
Although ultimately proved Porsche domestic Xiaoxibushi, but also reflects the fact that Porsche market influence in China, getting bigger and bigger.
In fact, Porsche has said before, if the next single model year Porsche sales in China more than 100,000, will consider domestic plan. But by 2019, Porsche domestic conditions turn down to a single model year sell more than 50,000.
localization has its two sides, can achieve cost reduction, sales increase after localization, but the premium brand will also be affected. At the same time one of the world’s most profitable motorcycle brands, Porsche localization being only some people’s wishful thinking.
Briefly, this case does not want to Porsche localization. Its “high-end, luxury, scarcity” product attributes will remain so.
summed
At this time does not want to Porsche localization.