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Pure electric EA6: a unrelated painful Honda

On the 10th, Guangqi Honda’s first pure electric compact family sedan EA6 is about to be listed. From the line of the word, there are enough attention to both Honda and pure electricity, it is sufficient to attract attention. The new power of Tesla is the new forces, which are promoted around the world. Compared with the new forces, the reactions of traditional cars are not stopped behind. Tesra Model 3 has been around the domestic market. The public’s first pure tram type ID. 4 has just emerged.

This round of the pure electric appearance of Honda, according to the point of attention, should not lose the original public. In fact, EA6 does not have too many voices of public opinion in the market, showing consumers lack confidence in new cars, and other fuel vehicles in China. The reason why EA6 is cold, perhaps it is not enough Honda.

During the Guangzhou Auto Show, Yuan Xiaohua, deputy general manager of Guangben Automobile Co., Ltd., said: Guangqi Honda EA6 is at the Guangzhou Auto Research Institute and Honda RAMP; D Institute’s joint promotion, new cars, for the brand connotation of Guangqi Honda, have made some adjustments on the basis of the prototype vehicle Guangqi Aion S. In other words, EA6 is not a small bloodline of Honda. It is the same as the sister model of Aion S, which is the sister model of Aion S, and is the model introduced into the joint venture sector.

The more puzzling is that EA6 is produced in the factory of Guangqi Honda, and sales is implemented by Guangqi Honda’s 4S store. And subsequent maintenance, etc. I believe that the user’s gap is still quite obvious about Honda and Guangzhou Automobile, and also reflects the R & D work of EA6 from another side. The role of GAC is more critical.

In order to distinguish between AION S, Guangqi Honda has made some differentiation adjustments to EA6. If the front face closed grille decoration is directly inserted into the headlight set, form a C-shaped cyclone dart style; the body uses double color matching design, door post and roof allAfter the blacking treatment, the young positioning of EA6; the interior part, different from the knob shifting of Aion S, EA6, along with most Honda models used in the button shifts. In addition, except for the long length of the car, it is consistent with the width, height, and the wheelbase, all of which are both width, height, and axis, both AION S. So seeing EA6 in detail to differ from AION S, but the overall view of EA6 and AION S are similar.

Before EA6, there is also a Honda car that is not hanging from the native car. It is also a pure electric vehicle model. It is only that VE-1 is based on its own brand-based models, which is what we often say is based on its own brand-in. Ve-1 belongs to the product of Honda trial water, domestic pure electric market and balancing dual integration policy, and the label is the independent brand of the previous Honda concept.

On the bloodline, VE-1 is more sincere, I think EA6 is more sincere, after all, AION S has a more excellent performance in the market side of VE-1, At the same time, AION S, which is being developed, is the VE-1 that is reliability is not “oil-modified”, which is developing a pure electric exclusive platform GEP.

Honda

Yuan Xiaohua added in the auto show: In order to win the market, the price of Guangqi Honda EA6 will have a certain impact. Although the price of new cars has not yet been announced, refer to the price of AION S and IA5, the price of EA6 is expected to be from 15-..2 million yuan, and the price is higher than Aion S. Is this price section really impact on the market?

To know that the new four-way strategy accelerates the pace of car companies to new energy, it does not mean that consumers have fully accepted the market changes. It is limited to factors such as endurance mileage anxiety and the imperfection of complement-based supporting facilities, most consumers are still reserved for pure electric. Even if the user is relatively advanced, more will also choose the new forces of the car philosophy, such as Tesla, Wei, Xiaopeng and so on. PriceGenetsis seems to be more advantageous than the new forces, but it is located from 15-..2 million car ownership, EA6 faces more than just new energy markets, but also the front and rear clamps of traditional fuel vehicles. From the fate of GAC Toyota IA5, you can predict the EA6’s lower. The sales of IA5 is now a mystery, but it must be very touching. It has not met it on the road so far.

There may be consumers will be confused: AION S is not selling well? Indeed, the monthly sales in the past half a year are basically maintained around 5,000. However, the final flow of new forces such as Model 3, P7 and ES 6 is different. Aion S is more digested by public transport travel services such as taxi, webmarks. This is weakened to scale AION S’s home car positioning, making it easier for users to generate cheap features for AION S, IA5, and EA6. Imagine you as a young consumer group, I hope that my car is personalized, who wants to hit the taxi with the street?

Moreover, the current new energy technology recognized by consumers is the hybrid power of oil and electricity, including Toyota THS and Honda I-MMD, especially the subsequent Honda, its mixed models The proportion of sales is increasing. For example, Honda, which is the same level of EA6, is equipped with a mixed technology only 1.398 million. The power may not be more than EA6, but the space is not divided into SEM, and the Lingpai does not have a pure electric car life anxiety problem, and the fuel economy is not high, and the price is more affordable. As a house car, how will you choose?

Yason Summary

It is really difficult to find Honda’s color on EA6. However, we don’t have to disappoint, the original Honda small electric car Honda E is listed overseas, which will come from Honda pure pure electric platform. Under the big trend of new energy in the future, pure electric replacement fuel vehicles have become a major traditional car companies, how to develop differentiated vehicles in pure electricity, and we may wish to take the answer from Honda.

Figure | Source from the network

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