25 Japan French local time [123 ] 14 Peugeot online releases its “brand rejuvenation” strategy to the world, and officially announced while launching a new identification Its Brand Positioning and Strategic Development Planning is in the STELLANTIS Group (the Name of the Global No. 4 Motor Group of PSA and FCA). a new roaring !
The changing change is naturally a new identification, since 1850 The eleventh update since I was still a strong lion, but the main body focused on the magnificent lion head, with a new font and flattened trendy design style, so that this family has a 210-year-old history of car brands, and then A rejuvenation.
The new identification fused history, inherits the detail design of the brand DNA, confident and powerful, the lion logo is also more advanced, and the overall consotting The personality and identity of the brand pursued. The new design is carried out to the 1960 historical classic logo, and it is also combined to the development needs of the digital age, compliant electrification and international trend.
Peugeot brand new logo integral with flat design style, visually more streamlined, more texture, more elegant, with standard font, The whole is very modern. New logo, fully demonstrates a deep history of the standard and the beauty of the future, highlighting more confident, more powerful, and modern standard brand image.
Peugeot new identification design based on three important design concepts – “Timelessness”, “Personality”, “quality Quality. “When you are always”, representing the new logoThe design integrates into internationalization and multiculturalism, which has a good demonstration to respect the history of brand history and the future. “Personality”, reflects the new logo design to adhere to the brand in 210 years, innovate, choose the lion head profile, and more clearly highlight the individuality and identity of Peugeot. “Quality”, is reflected in the design of the new LOGO more advanced, high quality has always been Peugeot DNA, new identification design quality and advanced, and reflects the inclusion and accuracy of design. Also, the simple feeling of the new identification font is more perfect to adapt to digitization, flexible and efficient.
Renewed new identification will gradually apply in the global scale to the vehicle identification, the vehicle system, Website, communication, sales outlets and other channels.
Two very important keywords: “high quality time” and “comprehensive electrification”
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In the speech of Linda Jackson, it is simple to combat the development process of more than two more centuries, as a pioneer of automobile technology, history A series of iconic, award-winning models, today is still the pioneer of electric vehicle technology, is a founder of many car legendary events. But summarize her statement, two words are the most simple summary of future foregrowth development strategies: “high quality time” and “comprehensive electrification”.
High quality time, starting from product quality and Peugeot historical precipitation, the goal is to realize the standard brand as an industry positioning of high-end mainstream car brands. This Lin Jie said: “We have a new commitment to our customers: We hope to change our customers’ time to high quality time. Today, time has become a valuable wealth in our lives, people often feel there is no sufficient time. I I want everyone to agree with my thoughts. The epidemic greatly changed people’s views on life, and I need to find a better way to spend time. “All will specifically manifest through all the stages of deep-moving customers and the standard brand. High quality customer time,Environment, create a quality customer experience. 
Comprehensive electrification is the necessary road to the new trend and internationalization. Lin Jie said: “In the Peugeot, the customer has the right to choose – no matter which vehicle they choose, they can choose the power that best suits their needs, such as gasoline, diesel, all electric or mixed.”
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And our expectation for the new product after rejuvenation, March 18, 2021, Peugeot will release new 308 to the world, not only have a new LOGO For the first time, the landing performance of the new brand strategy will also be seen in one.
Brand rejuvenation, can you lose Dongfang
2021
The year is the 17th year of Dongfeng Peugeot brand. In the past few years, it is the most difficult period of Dongfeng Peugeot Brand Development. At the same time, Peugeot Expressing the determination and sincerity of the brand deep Chinese market, and the continued support of the shareholders provides powerful driving force for Dongfeng Peugeot Brand Quick Return. The parties of shareholders extended joint ventures to 2037, and give East-style standards for special support for the construction and development of China’s market, accelerated brand implementation of the full-value chain. Customer-centered transformation.
Since 2020, Dongfeng Peugeot has conducted a full range of active adjustments, Shenlong Company and Dongfeng Peugeot released “product more China, more accurate, service More trustworthy, operates more efficient “Yuan + Program” for the core content, specially launched the “five-hearted guards” with industry-creative “five-hearted guards”, including “7.1.5” “” 7.1.5 “in an all-round transcendence – “7 days can be returned”, “new car 1 year protection”, “5 years of quality insurance” and “unsatisfactory, free” and other series of service commitments. 
The continued strong support of the shareholders, the rapid response and satisfaction of Shenlong Company and Dongfeng Peugeot to the Chinese market and customer needs, seriesA very solid action has produced a significant effect. January, Dongfeng Peugeot realized sales year-on-year increase of 107.7 percentage, an increase of 15.5 percentage results. It not only has maintained a growth rate of five months since September last year; it has maintained the momentum of continuous growth in continuous growth since December last year.
The pace of Peugeot Global Brand, and Dongfeng Peugeot will in-depth, the brand rejuvenation and brand strategy in China, at the product level, Dongfeng Peugeot The “1 + N” product strategy and the Move to Electric new energy strategy will be implemented in depth to ensure that there is at least a new model listed every year. Among them, in the first half of 2021, Dongfeng Peugeot will put three heavy new products – the new 4008, new 5008, and new 4008 PHEV 4WD. On the channel, Dongfeng Peugeot will also promote the full refresh of the terminal image and experience, and practical practice of brand commitment.
As a brand that advancing with the times, in the past 10 years, it has been thoroughly updated to its products, and the brand new design language and new technologies have been Make full use, promoting the great improvement of brand and product image worldwide; And the transformation of electrification development, create new experience and value for customers, etc. All, all become a “catalyst” that is fully upgraded by standard brands. 
As the media person and the Stellantis family faithful car owners, I sincerely hope that Dongfeng Peugeot brand can continue to introduce French trend, bringing high quality of Chinese consumers. Continuously improve the product and service and use the car experience to do real high quality.
Let’s look forward to it!