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Relieve a car is difficult to ask Jingcheng Mercedes-Benz 4S “invoice purchase”

Author News network reported ] For a few days, the WeChat friends circle LDQUO; the invoice price repurchase rdquo; information is concerned, this is a marketing event in the Beijing Mercedes-Benz 4S shop, Conditional repurchase for some models sold within one year and a half. In this regard, we have connected Mr. Zhang, a Mercedes-Benz 4S shop sales manager, said that due to the shortage of chip, the new car is not supplied, the second-hand car demand follows, ldquo; buy RDQUO; not only to expand resources to the second-hand car showroom, Can meet more consumers to buy a car demand.

According to the statistics of China Automotive Industry Association, August, the auto production and sales completed 1725,000 vehicles, respectively, decreased by 7.4% and 3.5 percentage, down 18.7, respectively. The percentage and 17.8 percentage, the production and sales growth rate is rigid, and the degradation is large, and some car enterprises are reduced or even discontinued. Chen Shhua, deputy secretary-general of the China Automobile Association, pointed out that the shortening in the second quarter is obvious, currently in the production, and the inventory of the vehicle enterprises is lower. From the sales terminal, the current inventory is also reasonable.

Lower LDQUO; Flexible RDQUO;, let’s have a huge demand for luxury car market ldquo; a car is hard to ask for rdquo;, the new car is out of stock, the car is released, etc. A series of pressures quickly to the second hand Car market conduction. Some owners who were originally prepared for cars have to change the plan, some cancel the replacement, and some will directly choose the second-hand car who is close to the quasi-new car. Beijing Mercedes-Benz 4S shop used car sales consultant said that the cost of the used car has a large amount of transaction, the store has a single month’s transaction volume, so the second-hand auto show hall is insufficient, and it is urgent to expand.

In order to alleviate the lack of second-hand car resources, the methods taken by the dealers are not the same, and many Mercedes-Benz authorized distribution stores in Beijing Boss Group have taken ldquo; Bidding to buy RDQUO;, I hope to recover the second-hand car in the car through a higher purchase price, and I also hope to promote the interior replacement in this way. In response to the current activity, another Mercedes-Benz 4S shop used car sales consultant said this activity once in July this year, for a long time, about 30 vehicles, the effect is still very good,4S shop also has profitable, such as the discount of car at the time, and the reward policy of the manufacturer. He believes: ldquo; repurchase is a win-win thing RDQUO ;.

China Auto Flow Association issued news, in the first half of the year, the national accumulated trading used car was 84.342 million, the year-on-year increase of 52.89%, compared to the same period in 2019, more than 22%, The second-hand car market is in the climbing stage.

The high-speed growth in the second-hand car is inseparable from policy and good policies. According to the “Notice of Promoting Second-hand Car Trading Registration”, which is issued in April 2021, in accordance with the Ministry of Commerce. Since September 1, 2021, the city, the capital of the provincial capital, the autonomous region, and the planned list of small non-operation used cars in the city, and the country is fully implemented; in 2022, the whole country is fully implemented. This greatly simplifies the transfer of vehicles and reduces transaction costs.

Not only that, many car companies and dealers have discovered huge profit marks in the second-hand car market, early layout, increased used car identification assessment, used car traders, car rental, etc., there is official endorsement, no matter the source After the sale is guaranteed, it is undoubtedly a ldquo for consumers; Dingxin Pill RDQUO ;.

When I found a Mercedes-Benz 4S shop in Beijing, I found that I had 3-4 people in the store, I still have 3-4 people to consult used cars at noon. There are also 95 young people and middle-aged people. Talking about why you will choose a used car, the young people think that the personal preferences and needs are the first, and other factors are secondary; and middle-aged people are more rationally, they think that used cars is higher.

There are industrious analytics, policies, and the addition of car enterprises, the increase in the awareness of used car dealers, consumers have a factor in the change of the idea of ​​used cars, gave the potential used car market a leap. . At the same time, in the shortage of chip, the distributor can benefit the transaction and the platform by the distributor to benefit both parties and platforms, and will also be released. (Auto News Shen Dan sent from Beijing)

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