This year’s topic, always in surrounding quot; winter quot; word, indeed, in an increasingly tough environment , the major manufacturers have come up with different strategies to cope with the downturn in the automobile market environment, but, for various reasons models, volume, and other policies, a lot of car prices in the market remains the most edge of wandering.
Thus, along with the downturn in the market environment, among the world’s major car firms and groups will begin a more frequent merger or acquisition. In the Chinese market performance has been very good Peugeot Citroen, it is at the center of the topic. Recently, the Associated Press reported that Choi, PSA shares held by Changan PSA will be able to transfer to the treasure, treasure and PSA on the matter can neither deny.
while shares of Changan Automobile, to 1.63 billion has also been officially listed for sale, some analysts said will probably be able to treasure flowers. Although none of the current tripartite make a positive response on the matter, but can not deny that, if Po can then set Changan PSA, PSA in China will usher in a new pattern of change. Action
before
Boland
2017, Po can set up the car, officially entered the automobile industry, up to the end of the same year he won the price of 6.5 billion shares qoros 51 percent from Chery hands, become the largest shareholder. In blessing treasure can, thanks to its share of the domestic travel business, qoros increased dramatically in 2018 did sales.
According to data by the Federation in 2018, annual sales qoros 2018 was 63,179, an increase of 322.35 percentage, have greatly improved compared to before the acquisition, but in terms of profitability, still has a huge loss.
from the nearest car treasure can view the action, according to the latest announcement shows that Vanke, in the past 20 months, the Department of Po can be a total reduction of 2.239 billion shares of China Vanke A, market speculation, which can also treasure automotive continue to increase investment in the automotive industry about the present situation, in terms of funding for Boland car is not a big problem. And before, Boland Yao Zhenhua Group number one in high-level meeting that 10 years, the automotive industry revenue toBao accounted for half of total revenue to the Group.
What is the significance
PSA has two partners in the Chinese market, one mentioned above Changan PSA, is mainly responsible for DS brands, is the second home Dongfeng Motor Group and PSA joint venture Dongfeng Peugeot Citroen Group. If the car can take over Bao Chang PSA, PSA means DS luxury brand in the country will be able to treasure automotive brand.
In the context of market consumption upgrade, DS performance is very general, and even continue to squeeze the market share, reported a 2019 first three quarters of Changan PSA loss of 210 million yuan, as of November this year, Changan PSA accumulated losses of 2.455 billion yuan. He has been lackluster and debt-ridden Changan PSA, naturally chose two partners to sell the shares.
to be able to treasure the car is concerned, Changan PSA’s main factory is actually a factory in Shenzhen, while the Shenzhen factory automation and other areas have a very good level, won the Changan PSA factory in Shenzhen, which means treasure car hands can have a more modern car manufacturing plant.
brand point of view, and now car treasure can cause the hands of the concept compared to, regardless of the brand or DS have a higher market visibility, no doubt, to be Changan PSA hand, the domestic market DS brands can further the advancement of Boland car in the automotive sector, but do not forget DS a luxury brand.
Although Boland car’s concept of induced current performance in the market in general, but can not deny that the energy and the market retains the capacity qoros was acquired early and watch the consistent amount does have a very rosy the climbing period, if it can be incorporated into Changan PSA Boland’s, quot; sharing trip quot; the domestic Ye Hao, with huge capital to adopt a new strategy worth mentioning, Changan PSA performance in the country’s still worth a visit.
written in the last
Of course, it is now in the hands of treasure to the Group qoros, due to the delay in updating product line and other issues, it is clear that the acquisition can feel good at the Boland Group and business complex repairer not running too good, Changan PSA will in the end Whispering who hand, if the group is able to treasure the words of the futureBoland car and Changan PSA in the domestic market, what change? Currently in the domestic market performance in general Changan PSA will be worse it? I believe the answer does not need too long.